Who cares?

That's the question you must ask yourself when preparing RFPs and A/E/C presentations.

The only way to develop trust and get buy-in from decision-makers is to be relevant.

To them!

I share my tried and true method in the 90-second clip above.

If you like this clip and want the skillset that brings buy-in and winning pursuits, check out our new online training, Top Tier Communicator. In just 3 days, you or the team you manage will have today's communication and confidence for an outstanding 2025! We start Nov. 12th! 

Interpersonal communication in A/E/C is about the CONSTRUCT of your interactions with others.

And the negative self-talk that loops around your busy brain 24/7. 

We all experience it but few know how to control the mental chatter that holds us back.

I was there, and, thankfully, I'm not there anymore.

In my interview with Ron Nussbaum, host of the Construction Champions Podcast, I'll show you how to retool your mindset and confidence so that you're a Top Tier Communicator. 

I share the crucial piece in the short clip above.

And I invite you to click here and watch the 30-minute episode on YouTube. 

You don't have to say anything at shortlisted interviews and networking events.

Others pick up on your body language and subconsciously decide if you are approachable.

Your nonverbal communication says it all. 

Humans are "people-watchers." 

Research has long shown that we observe more than we listen. 

Prospects and clients make snap decisions in under five seconds about whether to engage with you. 

This underscores the importance of your nonverbal cues.

How do you move and behave?

What is your face "saying" about your confidence and mood?

Are your gestures (even if you're standing alone in a luncheon) inviting and welcoming?

Yes, architecture, engineering, and construction firms hire me to teach staff how to confidently and clearly speak and deliver presentations. 

It's easy to get your words tangled. I get it.

Still, impactful communicators reach beyond their words so they win pursuits. 

They recognize that nonverbal skills are...

There's a rampant fear of public speaking in A/E/C. 

Here's the real cold hard truth about this. 

You say you're afraid or nervous about speaking up. 

But, it's not the talking part that brings anxiety. 

The underlying issue is you don't trust yourself. 

You say you don't feel confident even though you know the material inside and out. 

It's about facing your truth about the deeper issue of self-doubt and trust.

I see it every day with coaching clients and in my group programs. 

A/E/C pros who are willing to commit to becoming better communicators quickly lose their fear of public speaking. 

They actually enjoy engaging with others (and generating business.) 

It's an inside job. 

Transform your negative self-talk first to gain confidence and begin to trust yourself at a deep core level. 

Your self-inflicted fear of public speaking will subside. 

Then, you'll grow connections, opportunities, and profits.

Reach out if you're ready to...

If you''ve been in a shortlisted interview and don't have the answer to a question, don't beat yourself up. 

Watch the 1-minute video above and quit the negative self-talk so you can truly shine!

The pioneer of daytime TV talk shows, Phil Donahue, passed away yesterday. 

His syndicated show ended in 1996, after 26 years on-the-air.

There are many skills AEC business development marketers can learn from this legendary communicator. 

Donahue knew how to listen for the minutiae that others miss.

Attention to detail is crucial in our industry as you communicate an understanding of client needs and provide custom solutions.

Is there room to improve your teams' interview prep and presentations?

How do we develop a natural curiosity and understand people?

Learn how to ask quality questions and be more engaging.

How can we allow others to share their opinions while subtly driving conversations?

You've got to think on your feet and know how and when to pivot.

Another lesson from Donahue is how to invite differing opinions in a polite and welcoming way.

You foster open communication and encourage diverse perspectives.

Being open-minded and open-hearted...

You have a fear of speaking up at presentations or meetings? 

Maybe you’re afraid you stink at networking.

Or maybe you’ve been scaring yourself with imposter syndrome because you don’t have all the answers for clients. 

Read the words on the man’s shirt that I saw this morning. 

Facts Over Fear. 

Fact: All humans are born with 2 innate fears. 

1- The fear of falling.
2- The fear of loud noises. 

Somewhere along life’s journey, you’ve convinced yourself you stink at public speaking, networking, and pursuits.

Blah, blah, blah.

I was there years ago, and I’m not anymore.

Today, I know it’s all learned behavior that you can unlearn to be more successful. 

That’s a fact. 

Is it time to stop scaring yourself and staying stuck? 

Facts Over Fear. 

Reach out if you are ready to stop the negative self talk and step into your potential. 

You decide.

Understanding brain science gives you a competitive advantage in internal meetings and shortlisted interviews.

A/E/C pros are left-brain analytical thinkers who thrive on processes. 

Incorporating right-brain emotional thinking can enhance engagement and simplify tasks.

In a new workshop I delivered for the Society for Marketing Professional Services, SMPS, we covered Neurolinguistic Programming (NLP). 

Seasoned leaders discovered how this business and communications methodology can save time and valuable resources.

Also, implementing these strategies can help reduce frustration levels within internal teams.

Unnecessary and unorganized meetings are among the top complaints in our group coaching and training.

Here are five crucial takeaways for improving meetings and communication:

1. Share the agenda in advance.
2. Follow your allotted schedule and respect other people's time. A 30-minute meeting that spirals into 90 minutes can be infuriating.
3. Invite...

The phone call was from a 215-Philly area code.

Assuming it was my cousin, Marc, I picked up the phone.

To my surprise, the caller was a woman who knew my first name. 

She asked to speak with the director of technology for my firm.

As an entrepreneur for 24 years, my firm has an agile team of freelancers and part-timers. 

Interestingly, the technology department is my husband. 

He's an IT project manager working in the next room in our home.

The key takeaway from this encounter is the importance of thorough research before shortlisted interviews and networking events.

Look online for insights about people you'll be interacting with so you know their values, projects, and interests.

You'll gain valuable information and have more meaningful and memorable conversations. 

This level of preparation not only establishes trust and respect. It also fosters genuine connections with decision-makers. 

Know your audience ahead of time. 

Reading slides in shortlisted interviews doesn't engage prospects.

Top-tier communicators in A/E/C know how to read the room.

Reading the room means you notice peoples' facial expressions, body language, and energy.

Do people in your presentations look distracted, impatient, or confused?

You must notice what people aren't saying.

Then, you can subtly re-engage and bring prospects back to your message without missing a beat.

Successful business development teams think on their feet in a split second. 

They know how to course correct.

There is no overwhelm or anxiety.

This technique is pivotal to winning pursuits and competitive projects.

You can learn to read the room (click the link so you can learn this skill) and form deeper connections with practice.

The slides are secondary.