Susan Young's
Amplify Blog

 

 

 

When A/E/C Leaders Refuse to Adapt

A/E/C FACT about lost bids, productivity, trust, and talent: 

Struggles with people skills will only end when industry leaders seriously commit to learning today’s communication strategies.

For themselves and their teams. 

”People didn’t understand it wasn’t working while it wasn’t working.” 

I heard this line on Election Night TV coverage. 

It hit me straight between the eyes as it’s spot-on for the sustainable growth CEOs are pursuing. 

Put egos aside. 

Level up your own leadership and self-awareness. 

Prioritize communication and BD training now —not next quarter or next year. 

“People didn’t understand it wasn’t working while it wasn’t working.” 

Let that land. 

Then equip yourselves with the right and repeatable tools for lasting growth and transformation.

Reach out and let’s do it. 

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The Communication Skill Holding Back Our Emerging Leaders

Have you ever felt your voice didn't matter in a room full of experts? 

Younger architects and engineers often feel they must have all the answers in presentations and meetings. 

Not true.

The need for perfection is exhausting and expensive when you lose bids to more confident competitors. 

• It's comforting to know that no one knows everything. 

• And that's more than OK; it's liberating. 

• Project managers, superintendents, and others can overcome limiting beliefs with new communication and mindset processes. 

An architect in this month's Top Tier Communicator Training said: 

"I keep falling into a trap, feeling I'm not good enough, and I didn't even know it. Now it's clear, and I have all the puzzle pieces to improve."

Admitting when you don't know something can be empowering. 

Your firm will earn respect and trust when staff says with humility and honesty:

"I don't know, and I'll find out within the...

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The Truth About Shortcuts to A/E/C Legacies

You don't need more tech hacks to develop new A/E/C leaders.

We need to share wisdom in heartfelt and relatable ways.

There are no shortcuts to wisdom, especially post-COVID.

Emerging leaders are craving meaningful "lessons learned" from senior execs.

They believe they have to be perfect and know everything.

Many feel like they're shouting into the abyss.

C-suite execs riding their own ego waves are drowning out the messages and cries for help.

Quit beating the drum about sustainable growth.

Instead, commit to developing today's communication skills.

Have deeper conversations.

When your entire org chart prioritizes communication, sustainable growth comes easily.

I'll show you the way. Drop me a note.

Let's do it.

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The Best Skill Top A/E/C Firms Use to Win Bigger Projects

Imagine a world where shortlisted interviews didn't open with rah-rah team slides and your firm's values.

It does exist, my friends.

Here's how leading-edge marketers land new clients:

They embrace curiosity and resist complacency.

The foundation of business development is hunger.

It's knowing how to whet a prospect's appetite and skillfully keep their attention.

*Is your team dropping seeds that pique interest and spark creative conversations?

*Your dream clients are starving for fresh approaches and delicious interactions.

Profitable firms with empowering staff sprinkle curiosity into everything they do.

Forget complacency and develop this one communication skill that grows people and profits.

Let's do it!

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Continous Business Improvement is Key for Architects and Engineers

A/E/C NewsFlash: 

Architects, engineers, and construction pros are in business.

No matter your degree or major, you must know the bigger picture of your role.

You've got to understand the marketing, revenue, and operations of day-to-day business.

How do YOU contribute to goals like sustainable growth, winning pursuits, succession planning, and effective communication?

College degrees and certifications don't give us a "pass" on learning.

It's not a one-and-done. 

Can you say continuous improvement?

Don't be the Radio Shack or Kodak of your firm.

Take initiative, think creatively (unrelated to designs, infrastructure, or building materials), and show up in a bigger, bolder way.

People who strategically connect the dots win trust and lead the industry. 

*Take the initiative with one of our communication, sales, and mindset development training programs.

Click here for training info or drop me a note.

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Solving a Common Communications Conundrum

Consider this if you struggle to introduce yourself, believing you don't need to prepare a 30-second elevator pitch.

Would YOU hire YOU?

Rambling.

Winging it.

Self-serving.

Confusing.

Missing the mark.

Clueless about prospects' needs and desires.

Here's the solution so that your networking generates new business.

Harness the power of your words.

Be intentional with how you articulate your value.

Every word wields power.

When you write your introduction and OWN it, people pay attention.

On we go.

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How to Uplevel Servant Leadership in A/E/C

Let's back up the bus on servant leadership in A/E/C.

Being of service and positively impacting communities is a noble pursuit.

The buzz around this phrase, though, weakens the intent.

Servant leadership isn't exclusive to your broader community.

It also applies to internal teams within A/E/C firms.

Are leaders genuinely addressing the real challenges and deeper problems your staff may not openly share?

Servant leadership starts at home.

It may include coaching or training for YOU to improve your communication skills and lead by example.

Internal servant leadership can be sharing your wisdom, screw-ups, and experiences with your team.

It may involve implementing programs that help staff prioritize and reduce burnout.

The productivity piece gets woven in; don't worry :)

Exceptional servant leadership can only happen

when firms have a solid internal foundation.

Once that's in place, go into the community and make a freakin' impact!

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The Instant Way to Connect and Communicate That You Probably Don't Know

Ever feel like you're "talking past" someone?

It's super frustrating.

It's like you're speaking Spanish, and they're speaking French.

Of course, there is confusion and misunderstanding!

Uncertainty runs rampant in A/E/C because most people aren't aware of our three main communication modalities.

It's important to know YOUR preferred style of communicating.

But to grow profits and trust, it's vital to identify other peoples' preferences.

Then, you'll feel more self-assured because you speak the same language. 

There is less stress and fewer mixups. 

How do you get on the same page as your prospects, clients, and colleagues?

We drop subtle clues and cues about our preferred communication method in every interaction.

Knowing how to pick up the clues makes it easy to bridge communication gaps.

You'll confidently resolve conflicts when they arise.

This single transformational skill skyrocketed my business 25 years ago. I use it every...

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Refining Your Communication Just Got Way Easy

Strengthening your communication skills doesn't have to be complicated or time-consuming.

In the chaotic world of A/E/C, on-demand learning helps you combat burnout and stress.

That's why we've opened our curated Communication Vault to the public!

 

Now you can access the timeless tips, processes, and strategies I share in my Amplify programs whenever you need support and tools.

The key to the Communication Vault is here!

 So if you're wanting to:

Enhance your body language in shortlisted meetings

Improve small talk when networking

Be seen as a trusted subject matter expert...

…the Communication Vault has all the tools you need to be engaging and self-assured.

We're always adding fresh content, too: short video clips, webinars, worksheets, and guides to uplevel your communication and boost your confidence.

Check out the Communication Vault here!

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