Susan Young's
Amplify Blog

 

 

 

How an Elevator Repairman Taught Me a Huge Communication Lesson

 

Life lessons come in so many different forms.  

Regardless of our expertise or education, seemingly ordinary experiences can bring powerful transformation. 

And they make for fabulous stories.

Can you spare 6 minutes to hear the heartwarming communication lesson I learned from a guy named Lamar?

It all unfolded in a podcast interview called Resilience in Action with host Erin Brown. 

Click the video above to hear the story, or click here.

And if you want to improve your business storytelling, hit me up.

 

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Real A/E/C Leaders Aren't Chasing Buy-In

Getting buy-in from senior leadership or younger A/E/C staff isn't a one-off.

Buy-in pales in comparison to trust, loyalty, and honest relationships.

Buy-in feels like you're trying to convince someone or push them over the finish line to close a sale.

People who form deeper relationships and have mutual respect don't use this phrase.

They are the leaders who:

Brainstorm

Talk things through

Gather insights

Ask for differing opinions

Appreciate wisdom

Then they make a decision.

Critical thinkers and responsible leaders have higher-level conversations. 

They don't need others to buy into anything.

Forget buy-in.

Instead, take the time to nurture relationships, listen deeply, be respectful, and be attentive.

Yes, you may get pushback. 

Differing opinions needn't be divisive; they are opportunities to learn and evolve.

If you want to improve communication and build consensus, don't consider it "buy-in." 

Instead, be strategic and welcome others' input....

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Are You Making this Huge Communication Mistake?

 

Sending mixed messages to prospects and clients leads to confusion.

Does your body language match your words?

Here's a 30-second video example of a classic disconnect.

I coach an engineer in our Amplify program who tells the group he's got exciting things underway.

Watch what happens. 

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Elevate C-Suite Communication with These 4 Quick Questions

Hats off to A/E/C execs who admit there are weak spots in how top leaders communicate.

It's easy to look at younger staff and generational differences.

The C-suite litmus test for effective leadership is to assess your peers and colleagues. 

The upper echelons of your org chart are no different than the rank and file.

You know, the person who shows 20 pictures of his kids in a meeting.

Or the executive who misses subtle clues that others aren't paying attention.

Maybe your highly proficient peers are talking over decision-makers in meetings.

Think about top managers, directors, principals, and yourself. 

Do you know today's strategies around building trust, consensus, and influence?

They must have new tools for conflict resolution and concise agendas in meetings.

Can you share a mesmerizing story? 

Are you overdue for a communications refresher and new skills?

Why?

Why not?

Why not this?

Why not now?

Professional development...

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4 Essentials to Sharing an Impactful Business Story in A/E/C

 

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects. 

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

 

The full video episode is here.

Click here to access the audio file.

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Perfectly Imperfect Communication Wins More AEC Projects

Perfect people are not welcome.

That was the sign in front of a church I saw this week.

You may be one of the AEC pros who feel pressure to be the perfect communicator.

  • In seller-doer meetings.
  • In presentations.
  • On Zoom calls.
  • In networking events  online or in-person.

Here's a News Flash: Take the pressure off of yourself! 

No one wants to do business with a "perfect" person. 

You know, someone who appears to be flawless on the outside. 

Everyone has something they are dealing with or navigating.

Prospects and clients want real people. 

The ones who stumble on a few words and keep going. 

The perfectly imperfect win bids and respect. 

The kind of people who bend but don't break.

I don't teach flawless communication. 

I show you how to be a perfectly imperfect, heartfelt subject matter expert. 

To share your perfectly imperfect story. 

To be yourself.

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To Improve Internal Communication in AEC, Start Here

 

Busy digging into new tech to reduce misunderstandings and unorganized data?

Slow down, Skippy.

Improving internal team communication is not the first step to managing projects efficiently.

This is where your firm must begin.

In this 2-minute video, I share the breakthrough communication strategy that successful AEC clients use.

It's internal, but not what you think it is! 

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When AEC Goes 'All In' on Communication, This Happens

"I've grown from it and want to keep going."

This is what a group coaching client, Phyllis, told me today. 

I've watched her go all in these past three months of Amplify, my online coaching program. 

It's where A/E/C pros uplevel their communication, confidence, and sales. 

Still, the way to grow and get your desired results is to be eager to learn. 

Honoring commitments was also discussed in our coaching session. 

People showed up to Amplify in different ways. 

They participated on different levels.

So they dug into the content and enjoyed the wisdom and techniques they hadn't heard before.

They appreciated my no-nonsense approach to building human connections. 

Like so many in A/E/C, students wanted to:

  • Become more clear and confident in business development meetings.
  • Overcome limiting beliefs around public speaking and communication.
  • Learn high-level brain science so that selling is...
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Competitors Have Solutions to Your AEC Communication Woes

Pulling together resources from different A/E/C offices and people was the theme of a CEO Roundtable I led yesterday. 

Each of the six attendees came in cold.

They didn't know who else was participating. Several are competitors.

They warmed up quickly.

I facilitated the free communication session for one reason.

There are pressing communication and leadership issues impacting the entire industry.

Leaders opened their hearts and minds to their peers about:

  • Mentoring staff AND getting work done
  • Attracting and retaining younger talent for the firms' future
  • Communicating effectively to build a positive culture
  • Teaching tech staff engaging ways to share processes in interviews

Each person brought a single question or challenge to pose to the group.

And each one was eager to be a resource. 

Creative solutions, success tips, and outside support brought fulfillment, individually and collectively.

Today, I celebrate these fearless architects,...

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An Engineering Story to Take to Heart

Have you ever gotten a round of applause after giving a 15-minute sales presentation to an A/E/C prospect?

It happened to my engineering client last month.

As she told me about it on our group coaching call, she was incredibly proud.

So was I.

She used my tactics to connect a personal experience directly to the prospect.

She nailed the delivery, pacing, pauses, and body language.

This engineer shared a two-minute anecdote about her birthday.

It emotionally touched each person.

How do we know?

They clapped at the end of her presentation.

Her boss was in the meeting as well. He was stunned by her personality, confidence, and command of the room.

Yes, engineers can tell stories!

It's profound to skillfully share an ordinary moment and connect it to a bid.

Her boss says he sees significant growth in those enrolled in my Amplify group coaching.

Reach out if you want to transform your team's communication and clarity so you can...

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