Sending mixed messages to prospects and clients leads to confusion.
Does your body language match your words?
Here's a 30-second video example of a classic disconnect.
I coach an engineer in our Amplify program who tells the group he's got exciting things underway.
Communication Tip:
Bypass templates.
You are the message.
Work on your communication skills.
Encourage and mentor your team so they are effective at networking events.
Give staff the tools they need (and want) to feel comfortable, clear, and confident with decisionmakers.
Humans build trust and relationships.
Not templates.
Not jargon.
Real people grow business.
Do you know this social abbreviation: IYKYK.
If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please.
So, here's a loaded question for construction executives and principals...
Do you know when each person on your team last had sales or communication training?
This is a critical piece of risk management you probably haven't considered.
Risk management isn't limited to job sites or design reworks.
A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.
Forget bid packages for a minute.
They need and want the storytelling and selling techniques for today's business world.
Your reputation and bottom line are on the line when you fail to see gaps in communication.
People who close contracts are exceptional communicators.
So, here's a scary fact:
Some 90% of the people in my A/E/C training programs have never attended a formal program until we met....
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