Susan Young's
Amplify Blog
How Are You Celebrating Your AEC Accomplishments?
You've seen the gazillion end-of-year lists. #ugh
From popular baby names to celebrity divorces, the media covers it all.
Have you made your Top 10 List of Achievements in 2023?
I've been doing this for 20+ years, and I love it!
Give yourself permission to celebrate and honor your hard work.
Maybe you helped win a huge bid. Are you working with a mentor or coach? Maybe you earned your PE credential or spoke at a presentation (without feeling totally stressed.)
Too often, we downplay our efforts and results.
Maybe you're like me and forget what happened in March!
So, in late December, I compile my Top 10 list.
I do one for work and one for my personal life.
My professional list includes:
♦Delivering the opening keynote at a global A/E/C conference.
♦Rebranding the company website.
♦Helping countless A/E/C folks improve their communication with coaching and training.
Personal highlights include:
...
Risky Communication in A/E/C is Costly
Do you know this social abbreviation: IYKYK.
If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please.
So, here's a loaded question for construction executives and principals...
Do you know when each person on your team last had sales or communication training?
This is a critical piece of risk management you probably haven't considered.
Risk management isn't limited to job sites or design reworks.
A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.
Forget bid packages for a minute.
They need and want the storytelling and selling techniques for today's business world.
Your reputation and bottom line are on the line when you fail to see gaps in communication.
People who close contracts are exceptional communicators.
So, here's a scary fact:
Some 90% of the people in my A/E/C training programs have never attended a formal program until we met....
Subject Matter Experts have These Qualities. Do You?
To be seen as a subject matter expert, you must know how to articulate your message.
It's not tricky.
The magic isn't in a bid package.
It's not about your slide deck.
It's not about how long you've been in the A/E/C industry.
You have to feel like a subject matter expert and leader.
You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.
At meetings and conferences. Podcast and media interviews. On videos. At internal gatherings.
Look, you know your "stuff."
If the communication piece is missing, you can't share your knowledge and wisdom. #Fact
