To be seen as a subject matter expert, you must know how to articulate your message.

It's not tricky.

The magic isn't in a bid package.

It's not about your slide deck.

It's not about how long you've been in the A/E/C industry.

You have to feel like a subject matter expert and leader.

You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.

At meetings and conferences. Podcast and media interviews. On videos. At internal gatherings.

Look, you know your "stuff."

If the communication piece is missing, you can't share your knowledge and wisdom. #Fact

The charisma vibe.

Not many people are talking about it. That's why I'm going there.

'Cause I don't want you to skip this soft skill that I know is essential in business.  

Charisma is a magical quality that most people want. It makes business lighter and more enjoyable. 

Aren't you drawn to people who have that special magnetism, allure, charm, and appeal? That's charisma. 

The good thing about charisma is that it's a soft skill that's super valuable in communication.

It helps us build rapport, attract opportunities, and live more fulfilling lives. 

If you're not feeling the "charisma vibe," there's good news. You can develop it. 

Maybe you're like me.

You weren't born with a peppy, outgoing personality. No worries!

I began working on this 25 years ago, simply by watching alluring people.

I've been able to re-invent myself. And you can, too.

When you watch charismatic people who you admire, you'll notice they are...

• Kind
• Interested in  other...