Business development professionals and marketers aren't the only rainmakers in A/E/C firms.
Today, everyone is in marketing.
Most project managers and technical leads didn't sign up for this BD role.⬅️
Still, when your teams have time with clients, they must be skillful communicators.
Precious time spent with stakeholders is a significant opportunity to build credibility, trust, and connections that will help land your next big project.
Pitches at the end of a project often fall flat.
📈A better strategy in business development is to create value gradually over the course of work.
Taking this approach rather than waiting until the end means you're not pitching anything.
Repeat clients and referrals will easily fall into your lap without you awkwardly asking for a sale.
You'll earn trust and work by:
🎯Communicating daily and being proactive
🎯Asking strategic questions and sharing insights from project managers
🎯Framing conversations around client results
When your PMs and te...
When even one team member dreads speaking at meetings, presentations, or networking events, your firm is losing money.
Why?
Hidden feelings of inadequacy:
👉Chip away at confidence
👉Drain energy
👉Create a weak link
These things show up in client conversations, project interviews, and daily collaboration.
Most staff won’t openly admit to these fears.
I get it. It's uncomfortable.
Still, the cost of angst is real: lost productivity, stalled growth, and bids that slip away.
Leaders must start the conversation, turning quiet fears into confident voices.
The ROI is measurable.
Years ago, when I was in high school, I lost my voice for a few days.
I suddenly had laryngitis.
Couldn't make a sound.
It was beyond frustrating.
After college, I became a radio news reporter and anchor.
My voice was my job. I had a degree in communication.
But even then, I didn't fully believe my opinion or voice mattered. 😮
I second-guessed my worth.
I stayed quiet when I had something to say. Sound familiar?
I see the same pattern in 95% of the A/E/C professionals in my coaching and training programs.
People who are technically capable but hesitate to speak up in client-facing meetings or networking events.
Many in our industry shy away from making small talk and interacting with others.
It's about having more confidence.
Keeping your "nose in your phone" keeps you silent in real life.
💰The reluctance to use your voice costs your firm millions in lost bids, referrals, and opportunities.💰
A/E/C professionals don't lack ideas; they doubt their value.
They second-guess themselves.
Nearly 75 percent of construction delays are due to poor communication and collaboration among teams.
The research comes from Procore, a software company serving the A/E/C industry.
That's a tough number to digest.
😮Materials, weather, and budgets aren't always to blame when projects go off the rails.
It ultimately comes down to effective communication and team coordination.
It's easy to assume breakdowns only happen at the top.
But the chain is only as strong as its weakest communicator.
That includes younger project managers, superintendents, and estimators throughout the industry.
✅They have impressive technical skills.
Yet, their leadership voices are still developing.
Emerging leaders often hesitate to ask for clarification, share bad news, or speak up in meetings.
Then, we see ripple effects, such as:
🚩Wrong assumptions
🚩Missed deadlines
🚩Frustration with crews and clients
Project difficulties aren't just a "people problem."
Communication and collaboration directl...
Staggering statistics around communication and lost bids are getting the attention of leaders in A/E/C.
Being proactive is key to sustainable business growth.
➡️Managers who take action show their commitment to adapting to change and the risk of giving new jobs to competitors.
🧨Proactive managers build stronger teams and win more bids.
It's that simple.
It's why our Top Tier Communicator online training gets firms returns on investments of 5,000 percent or more (Yes, you read it correctly!)
And it's why we have classes available for the next four months.
📈Here's the secret:
Old ways of doing business won't open new doors.
How many contracts are you losing a month?
And industry data supports the need for human-to-human communication and professional development.
A recent report from Newforma, an AECO software management firm, finds:
Successful firms that win more pursuits are supporting their younger staff with management tools that help grow business.
To compete with larger firms, remember to bring your emerging leaders along!
It's empowering when you speak or prepare successful RFPs, and you know you nailed the message.⬅️
🧨A/E/C pros feel confident and self-assured with effective communication.
It may not be your strength right now.
The good news is that you can learn interpersonal and collaborative communication techniques.
It's just part of what we teach in our Top Tier Communicator Training.
There's a sense of urgency around effective communication because firms are losing millions to competitors every day.
Top Tier Communicator gives teams the confidence and repeatable skills to win more bids and build deeper relationships.
Scroll through the testimonials and details and save your seats for the April, May, or June courses.
A/E/C stakeholders pay attention and hire firms when business development teams show their critical thinking skills.
If your emerging leaders want essential communication strategies to grow trust, confidence, and business, take a look at this training I did for the SMPS-Palmetto chapter.
🧨🧨And plan to take lots of notes!🧨🧨
Reach out if your organization wants today's tools that build confidence and help win bids.
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