It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if they trust who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

• Clear, confident storytelling

• Thoughtful small talk that builds rapport

• Being present, personable, and intuitive

• Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built. 

But people still hire people.

This human side of communication is exactly why I created Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential sk...

A/E/C projects don’t typically lose money because of technical mistakes.

Projects lose money because of miscommunication.

You see it every day:

👉A missed client cue.

👉A poorly led meeting.

👉An unclear email that delays project handovers and brings cost overruns.

Leaders often underestimate the cost of these misunderstandings.

The frustrating part is that most miscommunication in our industry is avoidable. 🎯

The blunders above chip away at trust, delay schedules, and shrink profit margins.

📈In today’s competitive market, communication isn’t a “soft skill.”

It’s a revenue skill.

Is your team helping to protect profits?

New project managers are watching you.

What are you showing them?

In every meeting, on every jobsite, and during every project handoff, your emerging leaders are quietly taking notes.

They may not speak up yet.

But they are watching how you...

✅Communicate under pressure

✅Handle mistakes

✅Give direction

✅Treat others

Your actions become their playbook.

🧨Here's the truth about A/E/C: Strong communication and visible ownership are non-negotiable.

It's not only about what you say—it's how you lead through words, tone, clarity, and follow-up.

If experienced leaders model sarcasm, vague directions, or avoid responsibility, younger project managers are likely to do the same—and think it's acceptable when it's not.

Your communication and the leadership culture of your firm come down to this:

🗝️You lead by example, not memos and long meetings.

Train your next-level leaders today so that they don't mirror outdated and bad habits.

Communication tip: 

If your team is hesitating to say what everyone is privately thinking, you have a communication gap.

You may—or may not realize it.

👉Avoiding uncomfortable truths—with internal staff or prospects—doesn’t help your firm's credibility.

It erodes trust, performance, and your bottom line.

This isn’t about publicly calling someone out or embarrassing them.

It’s about creating a culture with psychological safety to calmly address real issues with professionalism and respect.

➡️Here’s a common example in A/E/C: 

You have a charismatic project leader or superintendent who dominates conversations and shortlisted interviews. 

They’re likable… outgoing… the “life of the party.”

But here’s what no one’s saying to their face:

📈Their long-winded stories and off-topic comments derail important discussions—especially with prospects.

What feels like small talk to them feels like wasted time to others. 😮

The challenge is that this individual doesn't know how to read the room and reel themselves i...

What if you saw training differently?

Successful A/E/C firms that capture pursuits face and embrace workplace training data. 📈

They don't make excuses about budgets, limited time, or keeping training in-house: 

• Nearly 50 percent of managers with 10 or more years of experience report having received a total of only nine hours of training.
• Almost 45 percent of managers who have been in their role for less than a year haven't had any training.

Research from Lorman shows that internal programs may save your firm money in the short term, but the benefits are limited.

🎯Most employees crave fresh perspectives and innovative problem-solving strategies.

To scale and narrow talent gaps, proactive firms are willing to invest in external training.

A/E/C executives must be open-minded and know that scalability is intertwined with today's business development and communication skills.

How does your team measure up against competitors? 

Savvy leaders recognize the return on investment i...

Many PMs, superintendents, estimators, and others have deep technical knowledge—but often lack experience in client-facing conversations.

📈That’s not a flaw; it’s a gap that training and education can address.

With today's new strategies, A/E/C teams can develop the confidence and communication skills needed to differentiate your firm—building trust, getting referrals, and strengthening client relationships.🥇

🎯Here are four foundational areas to help employees shift their mindset and be better prepared to capture pursuits.

A/E/C professionals often tell me they don't have outgoing, friendly personalities to build business relationships.

😮Small talk feels uncomfortable.  

😮Presentations are painful.

😮Sharing your expertise becomes a confusing mess. 

To overcome limiting beliefs and negative self-talk, listen to the techniques I share on the "Engineer Your Success" podcast.

Click here to see the episode.https://bit.ly/4ksKzgO 

The most important four-letter word in business and life is CARE.

For me, CARE is an acronym.

🔷Your Communication is based on what you pay Attention to.

🔷Your Attention (focus) determines your Results.

🔷Your Results can be Excellent.

How do you show clients and prospects that you truly CARE about them...as human beings and in business?

Are you focusing on the correct problems they are experiencing?

How can you improve your presentations and conversations?

👉Notice your communication patterns and habits.

It's all about self-awareness.🧨

Success in A/E/C means you're focusing on others, and not yourself or the need for a sale.

If you want better results, show others you can solve their problems.

Show them you CARE more than the next firm.

It's a feeling, not a tech solution.😊

Clear communication is essential in A/E/C to ensure alignment, reduce costly misunderstandings, and keep complex projects on track.

Which side is your team on?