Susan Young's
Amplify Blog

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Communication Isn't a Soft Skill—It's a Revenue Skill

Think about it:

AĀ project managerĀ who can clearly explain trade-offs and guide a client conversation?

šŸ”·That’s risk mitigation.

šŸ”·A superintendent who can speak confidently in a progress meeting?

šŸ”·That’s client retention.

šŸ”·A technical lead who can tell the story behind the numbers in a shortlist interview?

That's how firmsĀ win work.

šŸŽÆThat’s exactly why I built on-demand A/E/C communication and leadership training—so firms can develop confident communicators who move projects and business forward.

Learn anytime, anywhere.

Build skills that you (or your team) can use in every conversation, meeting, and interview.

See how it works here >>Ā https://www.aecamplify.com/top-tier-communicator

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Project Managers Who Sound Like Leaders in Client Meetings

Tongue-tied spells trouble in business.

Every A/E/C professional knows the moment when technical skills aren't enough in client meetings.

You're in a shortlisted presentation, and you or a team member are trying to lead a tough conversation.

You look around and see frustration, fidgeting, and faces that scream trouble.😮

You know, at the moment, communication is the differentiator that wins pursuits.

šŸŽÆThat's precisely why I created the Top Tier Communicator online training program.

It's a flexible communication and leadership class built for you (or your team).

Learn today's skills to build confidence, communicate with clarity, and lead effectively — without leaving the job site or office.

Here's the truth: In our industry, communication isn't a "soft skill." It's a revenue skill.

Details on my new training options are here.

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Miscommunication: The Hidden Drain on Project Margins

A/E/C projects don’t typically lose money because of technical mistakes.

Projects lose money because of miscommunication.

You see it every day:

šŸ‘‰A missed client cue.

šŸ‘‰A poorly led meeting.

šŸ‘‰An unclear email that delays project handovers and brings cost overruns.

Leaders often underestimate the cost of these misunderstandings.

The frustrating part is that most miscommunication in our industry is avoidable. šŸŽÆ

The blunders above chip away at trust, delay schedules, and shrink profit margins.

šŸ“ˆIn today’s competitive market, communication isn’t a ā€œsoft skill.ā€

It’s a revenue skill.

Is your team helping to protect profits?

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The Training Gap Smart A/E/C Leaders Don't Ignore

What if you saw training differently?

Successful A/E/C firms that capture pursuits face and embrace workplace training data. šŸ“ˆ

They don't make excuses about budgets,Ā limited time, or keeping training in-house:Ā 

  • Nearly 50 percent of managers with 10 or more years of experience report having received a total of only nine hours of training.
  • Almost 45 percent of managers who have been in their role for less than a year haven't had any training.

Research from Lorman shows that internal programs may save your firm money in the short term, but the benefits are limited.

šŸŽÆMost employees crave fresh perspectives and innovative problem-solving strategies.

To scale and narrow talent gaps, proactive firms are willing to invest in external training.

A/E/C executives must be open-minded and know that scalability is intertwined withĀ today's business development and communication skills.

How does your team measure up against competitors?Ā 

Savvy leaders recognize the return on investment i...

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