Susan Young's
Amplify Blog

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A/E/C Leadership Communication Gap: Are Your Teams Afraid to Say "The Thing?"

Communication tip:Ā 

If your team is hesitating to say what everyone is privately thinking, you have a communication gap.

You may—or may not realize it.

šŸ‘‰Avoiding uncomfortable truths—with internal staff or prospects—doesn’t help your firm's credibility.

It erodes trust, performance, and your bottom line.

This isn’t about publicly calling someone out or embarrassing them.

It’s about creating a culture with psychological safety to calmly address real issues with professionalism and respect.

āž”ļøHere’s a common example in A/E/C:Ā 

You have a charismatic project leader or superintendent who dominates conversations and shortlisted interviews.Ā 

They’re likable… outgoing… the ā€œlife of the party.ā€

But here’s what no one’s saying to their face:

šŸ“ˆTheir long-winded stories and off-topic comments derail important discussions—especially with prospects.

What feels like small talk to them feels like wasted time to others. 😮

The challenge is that this individual doesn't know how to read the room and reel themselves i...

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Transform Ineffective Communicators Into Money Magnets

Have your well-educated staff painted themselves into a confidence corner?

šŸ‘‰CEOs and other leaders, please take note: personalities can be reinvented so that your team feels confident in the community, sharing their expertise and helping win bids.

No more excuses from younger staff about being shy and reserved!

Equip emerging leaders with today's repeatable skills to attract opportunities and help build revenue.

šŸ’°Ineffective communication costs A/E/C firms millions of dollars a year in lost bids and profits.

Our online Top Tier Communicator Training shows industry newcomers how to overcome imposter syndrome, growing their confidence, careers, and impact.

šŸŽÆGraduates of Top Tier Communicator get instant results with a blend of brain science and business development "we've never heard before." šŸŽÆ

New classes are available monthly throughout 2025. Enroll with this link today!Ā 

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How to Open a Remarkable A/E/C Business Development Presentation

The best seller-doer teams in AEC use this presentation technique to win more bids.

They don't bury the lede.

The first few words out of your mouth or on paper must be the gem thatĀ resonates deeplyĀ with your prospect.

When you bury the lede, your main point is the needle in the haystack.šŸ˜µšŸ’«

Prospects will quickly lose interest as you painfully try to articulate your message.

Every single trained news reporter and journalist lives and dies by "don't bury the lede." (Radio news reporter nerd here)Ā 

Think about it.Ā 

šŸ‘‰If the headline of a story doesn't grab yourĀ attention, you're onto something else.Ā 

The same is true of an email subject line.Ā 

Ask yourself and your team: What is THE most important reason we are in this meeting?Ā 

ā™¦ļøSpeak to that, and you'll be unstoppable.ā™¦ļø

Exceptional teams don't miss the mark or bury the lede.Ā 

They areĀ confident and competent communicators.

Decision-makers who look frustrated and distracted are confused.Ā 

You haven't connected the dots in ...

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A/E/C Wins Bid Packages with This 1 Quality

When do you feel the most confident?

When you know in your heart you've prepared and are ready.Ā 

You FEEL self-assured and skilled at what you do.

YouĀ trust yourselfĀ at a deep core level.Ā 

Forget the business adage that feelings don't belong in the office.

You have to consider how you physicallyĀ feelĀ when you think about:

With physical tightness, anxiety, or a headache, you're not ready.Ā 

You can't be confident and win bids when you don't feel secure and strong.Ā 

Architects, engineers, and construction pros winĀ bid packagesĀ by preparing their data.

And their mindsets.

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