Susan Young's
Amplify Blog

4 Essentials to Sharing an Impactful Business Story in A/E/C

#selfconfidence aec bid packages aec bid proposals aec communication aec marketing aec sales presentations aec storytelling aia architects architecture busienss development marketing business storytelling commercial construction construction marketing effective communication engineering engineers evan troxel leadership podcast guest public speaking speaker coach speaker training Mar 29, 2024

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects.

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

a/e/c marketing aec bid proposals aec business development aec industry architects and design bim design civil engineers commercial construction effective communication geotechnical engineering principal architects public speaking self confidence smps Mar 08, 2024

What does the "Easy" button look like for your clients?

Keeping things simple in a complex, data-driven industry is essential.

It's about being a more effective communicator. I share insights in this 1-minute video.

Take a look.

aec aec business growth aec sales trainer bim design career growth commercial construction communication training communications coach curiosity listening revit Feb 01, 2024

Friday Communication Tip:

Focus on prospects and clients.

There's no need to brag or talk about yourself. Be interested in others.

Ask good questions and listen deeply.

“The more you try to be interested in other people, the more you find out about yourself.”- Thea Astley