Susan Young's
Amplify Blog

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Training Only Pays Off When It's Applied

In the last six months, I've seen three doctors for minor issues.

Three doctors. Three different minor ailments.

All three suggested over-the-counter treatments, and I agreed with their advice.

One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.šŸ’°

Despite paying for the device every month, I still haven’t used it.

Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.

The box just sits there collecting dust.

I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.

I’m sharing this because the same thing often happens with training programs.

šŸŽÆPeople who actually use what they learn in training see real results and do well.

Others just let the training materials collect dust.

These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...

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3 Words That Undermine Leaders

Three words can reveal a lot about A/E/C managers and principals.

This phrase says a lot about your leadership style.

🚩When new hires hear this response, they often feel discouraged. It can be frustrating and even make them feel inadequate.

Saying 'figure it out' can make people feel undervalued, especially when they’re trying to learn how things work.

Newcomers to our industry want to understand the basics so they don't have to keep asking the same questions.

āž”ļøWhere can I find this?
āž”ļøCould you please clarify the punch list for me?
āž”ļøIs this the latest documentation?

Leaders should recognize that new team members want to learn, do well, and meet expectations.

If someone still needs a lot of help after a reasonable amount of time, there may be a bigger issue.

But in the first few months, it’s normal to feel overwhelmed.

There’s a learning curve.

Responding with 'figure it out' comes across as passive-aggressive.

It can negatively impact company culture, team morale, and project results.

When leader...

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Leaving an Executive Legacy in A/E/C

Every A/E/C firm has a few people who carry its legacy. It's like runners passing the Olympic torch.

In our industry, this is called knowledge transfer or ā€œinstitutional instinct.ā€

šŸ‘‰Experienced executives know how to (subtly) read clients.

šŸ‘‰They know when a project is drifting.

šŸ‘‰They know what not to say in a tense meeting.

None of this is written down.

This knowledge doesn’t transfer automatically.

It’s certainly not part of onboarding.

Think about your first time driving. šŸš—

You study first, but once you’re behind the wheel, the manual is irrelevant.

You have to experience the car actually moving. It's about trusting your instincts and reacting in a split-second decision.

As a growing number of senior executives retire this year, A/E/C firms without a structured knowledge-transfer system will feel the pinch.

This loss churns through project delivery, client trust, and revenue.

Here’s the truth: Decades of judgment are irreplaceable. šŸ’°

You have the power and wherewithal to prepare the next generatio...

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Your Communication Breakdowns Are Structural Risks

Engineers mitigate structural risk and executives must mitigate communication risk.Ā 

As we observe National Engineers Week, we recognize the engineers who keep our buildings safe and our infrastructure sustainable.Ā 

šŸ‘‰Engineers are disciplined to model risk, calculate load paths, and solve complex problems with precision.Ā 

In the executive sessions I facilitate, there's a common thread:Ā 

Many A/E/C firms don't approach communication with the same discipline.

🚩Proposals are rushed
🚩Scopes are unclear
🚩Client expectations are undocumented 

Internal messages get diluted as they make their way through departments and staff.Ā 

The result: margin erosion, rework, staff frustration, and lost opportunities.

āž”ļøHere’s the bottom line:Ā 

You wouldn’t approve of a structural system without calculations. Why rely on subpar communication systems built on assumptions and outdated legacy habits?Ā 

"This is the way we’ve always done it" is a dangerous legacy mindset.Ā 

Let’s look at this through a fresh lens:Ā 

Engineers ...

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Disappointed? These 9 Words Will Get You Back on Track

If you’ve ever veered off the success path and detoured into ā€œPity City,ā€ there’s a powerful, yet simple phrase to get back on track.Ā 

āž”ļøNine short words. That’s it.Ā 

When I’m in the middle of a struggle, rough patch, or ā€œwoe is meā€ moment, I mumble these words to myself.Ā 

Sometimes out loud. Sometimes in my head.Ā 

šŸ”·Yep, I turn to a 9-word phrase that always helps me refocus and reframe.Ā 

These words remind me of the fortitude, power, and strength I have to persevere.Ā 

Many women, especially those in construction, navigate a litany of challenges that test their physical, emotional, and mental states every single day.Ā 

šŸ‘·ā€ā™€ļøOur observance of Women's History Month reminds us of the pioneering women who have shaped our industry. And those who continue to work and lead in the contruction field. šŸ„‡

Regardless of your gender, my nine words…stay with it, stay with it, stay with it…reminds us of our collective purpose and why we do what we do.Ā 

You got this!Ā 

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The Real Foundation of A/E/C Communication

Executives in A/E/C who know that negotiation is an integral part of business development and marketing presentations see their hit rates explode.

🚩Too many firms focus on soft skills while overlooking the art and science of negotiating with stakeholders.

Your technical teams may not have been taught BD and negotiation in classrooms.Ā 

It's a learned skill that can be developed.šŸŽÆ

Are negotiation skills in your communication toolbox?Ā 

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Passive-Aggressive Leadership is Quietly Sabotaging Your Bottom Line

Most A/E/C executives don't notice when leaders are being apathetic. You're often surrounded by it.Ā 

Across offices and jobsites, passive-aggressive communication is eroding trust, delaying approvals, and increasing costly mistakes.

😮Does this sound familiar? 

ā€œI guess that’s fineā€¦ā€ can bring approval delays.

Public praise and private undermining can lead to staff withholding critical project info.

Subtle gaslighting, like ā€œThat’s not what I said,ā€ can cause frustration and confusion.

Here’s the impact:

🚩Project managers stop escalating risks

🚩Younger staff disengage

🚩Field-office tension increases

🚩Clients sense dysfunction

Let’s face it: Direct, accountable communication isn’t just a ā€œsoft skill.ā€

It’s operational risk management—and every missed conversation is a risk you can’t afford.

Ask yourself: Are you modeling the leadership your firm needs?

šŸ‘‰ Do your leaders address issues directly—or sideways?

šŸ‘‰ Is feedback clear and timely?

šŸ‘‰Are project conflicts resolved or buried?

Strong firms don’t toler...

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Data Centers are Booming, But Seller-Doer Meetings Don't Need More Data

It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if theyĀ trustĀ who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

• Clear, confident storytelling

• Thoughtful small talk that builds rapport

• Being present, personable, and intuitive

• Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built.Ā 

But people still hire people.

This human side of communication is exactly why I createdĀ Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential sk...

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The Best Gift to Give this Holiday Season

The best gift of communication you can offer anyone is the gift of your attention.

It's great year-round.Ā 

šŸ”·It costs nothing and requires no shopping.

šŸ”·There’s no need for fancy wrapping.

Paying close attention requires deep listening skills—fully focusing on the speaker, listening not just to the words but also to tone, body language, and emotions.

You can’t genuinely understand someone else’s perspective if you miss a few words or sentences they are expressing to you.

Learn how to pay attention without distractions. This is priceless.Ā 

Focus on others and block out distractions—no phones, pings, or alerts.😮

Don't try "faking someone out" by acting like you're engaged when you're mentally drifting.Ā 

Forget the email that needs to be sent.Ā 

Forget that the car needs gas.Ā 

Forget about stopping at the store.

The truth is that people notice when you're "checked out." Don't kid yourself.

šŸŽÆThe better way is to be more self-aware.Ā 

Exceptional communicators catch themselves qu...

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Projects Stall When Communication is Weak

Operational delays rarely come from a lack of effort.

They come from professionals who were never taught how to communicate clearly under pressure, across roles, and with accountability.

That gap shows up here.

When I’m training top tier communicators in A/E/C, one pattern is consistent:

When communication skills lag, operational risk increases.

Here’s the truth: These gaps often go unnoticed until profit margins and credibility are already impacted.

What are leaders in your firm doing to reduce these risks?

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