Susan Young's
Amplify Blog

 

 

 

Time to Step Up: The 80% Challenge for A/E/C Leaders

A new LinkedIn survey reveals that more than 80% of A/E/C professionals want better, more efficient business systems.

➡️That’s a loud call for change.

But the real test isn’t in wanting improvement—it’s in leading it.🎯

Are you stepping up to make it happen, or waiting for someone else (or the wish fairy) to fix it?

Continuous improvement demands action.

Here are three ways to begin.

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5 Ways to Create Stand-Out PowerPoint Slides

🎯Communication and Presentation Tip: 

Anyone in A/E/C with a PowerPoint slide that resembles the one below gets an automatic tariff of 345 percent. 😮

😮Avoid this at all costs! 

Instead, follow these 5 tips to create reader-friendly engaging slides to WOW (not confuse) your audience. 

1. Pull key data and sections from graphs, using words/nuggets to capture the highlights.

2. Choose the right visuals to complement small amounts of text.

3. Think one slide = one point.

4. Avoid text that is unaligned or too small.

5. Have an emotionally engaging design. 

Reach out if you need support with business development, presentations, and public speaking to capture more pursuits.

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How to Solve Your Client Problems—and Add Value Every Step of the Way

The most important four-letter word in business and life is CARE.

For me, CARE is an acronym.

🔷Your Communication is based on what you pay Attention to.

🔷Your Attention (focus) determines your Results.

🔷Your Results can be Excellent.

How do you show clients and prospects that you truly CARE about them...as human beings and in business?

Are you focusing on the correct problems they are experiencing?

How can you improve your presentations and conversations?

👉Notice your communication patterns and habits.

It's all about self-awareness.🧨

Success in A/E/C means you're focusing on others, and not yourself or the need for a sale.

If you want better results, show others you can solve their problems.

Show them you CARE more than the next firm.

It's a feeling, not a tech solution.😊

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Your Secret Sauce to Beating Competitors

Reading body language and other nonverbal communication skills is key to capturing more pursuits.

When you connect Human-to-Human (H2H) using this technique, you'll have clients and referrals for life.

🧨These little-known nuances blow away the A/E/C pros I coach, and they use this knowledge for years to come.

It's intriguing, high-level communication, and it's fun!

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The Communication Secret to Getting Buy-In From Prospects

 

Who cares?

That's the question you must ask yourself when preparing RFPs and A/E/C presentations.

The only way to develop trust and get buy-in from decision-makers is to be relevant.

To them!🏆🏆

I share my tried and true method in the 90-second clip above. ⬆️⬆️⬆️

🧨🧨📈📈If you like this clip and want the skillset that brings buy-in and winning pursuits, check out our new online training, Top Tier Communicator. In just 3 days, you or the team you manage will have today's communication and confidence for an outstanding 2025! We start Nov. 12th! 

 

 

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Risky Communication in A/E/C is Costly

Do you know this social abbreviation: IYKYK.

If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please. 🙄

So, here's a loaded question for construction executives and principals...

👉Do you know when each person on your team last had sales or communication training?

This is a critical piece of risk management you probably haven't considered.

Risk management isn't limited to job sites or design reworks. 👈

A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.

Forget bid packages for a minute.

They need and want the storytelling and selling techniques for today's business world.

Your reputation and bottom line are on the line when you fail to see gaps in communication.

🎆People who close contracts are exceptional communicators. 🎆

So, here's a scary fact:

Some 90% of the people in my A/E/C training programs have never attended a formal program until we met. Engineers are espe...

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