Susan Young's
Amplify Blog

Ā 

Ā 

Ā 

4 Key Elements to Engaging People

Engaging presentations.

They don't open with data or slides of your firm's history and ribbon cuttings.

Engaging presentations get people:

āœ…Thinking

āœ…Feeling

āœ…Reacting

āœ…Involved

Remember this every time your team prepares for shortlisted interviews, client-facing meetings, or workshop presentations.

Go for emotional connections over numbers.

The data will follow.

šŸŽÆYour team can access to repeatable skills that win more bids

Click to learn more about our proven Top Tier Communicator on-demand training.

Ā 

Continue Reading...

Communication Isn't a Soft Skill—It's a Revenue Skill

Think about it:

AĀ project managerĀ who can clearly explain trade-offs and guide a client conversation?

šŸ”·That’s risk mitigation.

šŸ”·A superintendent who can speak confidently in a progress meeting?

šŸ”·That’s client retention.

šŸ”·A technical lead who can tell the story behind the numbers in a shortlist interview?

That's how firmsĀ win work.

šŸŽÆThat’s exactly why I built on-demand A/E/C communication and leadership training—so firms can develop confident communicators who move projects and business forward.

Learn anytime, anywhere.

Build skills that you (or your team) can use in every conversation, meeting, and interview.

See how it works here >>Ā https://www.aecamplify.com/top-tier-communicator

Continue Reading...

You're Losing Because Your PMs Don't Know the Process

Back up the bus, A/E/C leaders.

Most newer project managers, estimators, and superintendents aren't familiar with the process of being shortlisted.

Still, you expect them to be confident and well-spoken in seller-doer interviews.

Let's lay a solid foundation for these pros so they have a deep understanding of business development.Ā 

When there's a lack of clarity, bids go to your competitors.

To avoid losing revenue, take the time to educate technical staff. šŸ“ˆ

They influence interview panels.

Confidence and business acumen are what owners and stakeholders look for when awarding bids.

Continue Reading...

Why Curiosity Wins More Pursuits Than Technology

Drones and AI are reshaping the A/E/C industry.

But they don’t win pursuits—people do.

What consistently sets your firm apart from others?

Curiosity and storytelling.

These skills build trust, spark connection, and make clients want to work with you.

Technical expertise matters—but only after you’ve won the bid. šŸŽÆ

To capture more pursuits, you need to connect first, then talk tech.

I’ve been teaching this at SMPS conferences, industry events, and in private trainings.Ā 

It's a topic that can not be overlooked any longer.Ā 

Skilled business development leaders and marketers use curiosity and storytelling to strengthen proposals, interviews, and client relationships.

Continue Reading...

Leaders Set the Tone for Communication

When even one team member dreads speaking at meetings, presentations, or networking events, your firm is losing money.

Why?

Hidden feelings of inadequacy:

šŸ‘‰Chip away at confidence

šŸ‘‰Drain energy

šŸ‘‰Create a weak link

These things show up in client conversations, project interviews, and daily collaboration.

Most staff won’t openly admit to these fears.

I get it. It's uncomfortable.

Still, the cost of angst is real: lost productivity, stalled growth, and bids that slip away.

Leaders must start the conversation, turning quiet fears into confident voices.
The ROI is measurable.

Reach out if you want help.

Continue Reading...

Why Speaking Up Is a Strategic Advantage

Years ago, when I was in high school, I lost my voice for a few days.

I suddenly had laryngitis.Ā 

Couldn't make a sound.Ā 

It was beyond frustrating.

After college, I became a radio news reporter and anchor.Ā 

My voice was my job. I had a degree in communication.Ā 

But even then, I didn't fully believe my opinion or voice mattered. 😮

I second-guessed my worth.Ā 

I stayed quiet when I had something to say. Sound familiar?Ā 

I see the same pattern in 95% of the A/E/C professionals in my coaching and training programs.Ā 

People who are technically capable but hesitate to speak up in client-facing meetings or networking events.

Many in our industry shy away from making small talk and interacting with others.

It's aboutĀ having more confidence.

Keeping your "nose in your phone" keeps you silent in real life.Ā 

šŸ’°The reluctance to use your voice costs your firm millions in lost bids, referrals, and opportunities.šŸ’°

A/E/C professionals don't lack ideas; they doubt their value.Ā 

They second-guess themselves.Ā 

...
Continue Reading...

When Projects Derail, Communication is Often the Culprit

Nearly 75 percent of construction delays are due to poor communication and collaboration among teams.

The research comes from Procore, a software company serving the A/E/C industry.

That's a tough number to digest.

😮Materials, weather, and budgets aren't always to blame when projects go off the rails.

It ultimately comes down to effective communication and team coordination.

It's easy to assume breakdowns only happen at the top.

But the chain is only as strong as its weakest communicator.

That includes younger project managers, superintendents, and estimators throughout the industry.

āœ…They have impressive technical skills.

Yet, their leadership voices are still developing.

Emerging leaders often hesitate to ask for clarification, share bad news, or speak up in meetings.

Then, we see ripple effects, such as:

🚩Wrong assumptions

🚩Missed deadlines

🚩Frustration with crews and clients

Project difficulties aren't just a "people problem."

Communication and collaboration directl...

Continue Reading...

A/E/C Leadership Communication Gap: Are Your Teams Afraid to Say "The Thing?"

Communication tip:Ā 

If your team is hesitating to say what everyone is privately thinking, you have a communication gap.

You may—or may not realize it.

šŸ‘‰Avoiding uncomfortable truths—with internal staff or prospects—doesn’t help your firm's credibility.

It erodes trust, performance, and your bottom line.

This isn’t about publicly calling someone out or embarrassing them.

It’s about creating a culture with psychological safety to calmly address real issues with professionalism and respect.

āž”ļøHere’s a common example in A/E/C:Ā 

You have a charismatic project leader or superintendent who dominates conversations and shortlisted interviews.Ā 

They’re likable… outgoing… the ā€œlife of the party.ā€

But here’s what no one’s saying to their face:

šŸ“ˆTheir long-winded stories and off-topic comments derail important discussions—especially with prospects.

What feels like small talk to them feels like wasted time to others. 😮

The challenge is that this individual doesn't know how to read the room and reel themselves i...

Continue Reading...

Preparing A/E/C Project Managers for Successful Shortlisted Interviews

Many PMs, superintendents, estimators, and others have deep technical knowledge—but often lack experience in client-facing conversations.

šŸ“ˆThat’s not a flaw; it’s a gap that training and education can address.

With today's new strategies, A/E/C teams can develop the confidence and communication skills needed to differentiate your firm—building trust, getting referrals, and strengthening client relationships.šŸ„‡

šŸŽÆHere are four foundational areas to help employees shift their mindset and be better prepared to capture pursuits.

Continue Reading...

The Power of Storytelling in Construction

Articulating complex data and information doesn't have to be an ongoing struggle in A/E/C.

From misunderstandings in e-mail threads and texts to confusing slide decks and messaging to stakeholders, there's room to improve communication.

Interpersonal communication is at the root of reworks, lost bids, budget overruns, and the labor shortage.Ā 

In the "Bridging the Gap" podcast episode, I talk with host Todd Weyandt about how A/E/C teams can become confident communicators, with new storytelling and networking skills.Ā 

Grab valuable techniques and strategies from our conversation. Here's the link.Ā https://bit.ly/3T7L97BĀ 

Continue Reading...
1 2 3
Close

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

COMPLETE THIS FORM AND 
HIT THE BUTTON SO YOU CAN GET DETAILS.