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Drones and AI are reshaping the A/E/C industry.
But they donāt win pursuitsāpeople do.
What consistently sets your firm apart from others?
Curiosity and storytelling.
These skills build trust, spark connection, and make clients want to work with you.
Technical expertise mattersābut only after youāve won the bid. šÆ
To capture more pursuits, you need to connect first, then talk tech.
Iāve been teaching this at SMPS conferences, industry events, and in private trainings.Ā
It's a topic that can not be overlooked any longer.Ā
Skilled business development leaders and marketers use curiosity and storytelling to strengthen proposals, interviews, and client relationships.
Many PMs, superintendents, estimators, and others have deep technical knowledgeābut often lack experience in client-facing conversations.
šThatās not a flaw; itās a gap that training and education can address.
With today's new strategies, A/E/C teams can develop the confidence and communication skills needed to differentiate your firmābuilding trust, getting referrals, and strengthening client relationships.š„
šÆHere are four foundational areas to help employees shift their mindset and be better prepared to capture pursuits.
Articulating complex data and information doesn't have to be an ongoing struggle in A/E/C.
From misunderstandings in e-mail threads and texts to confusing slide decks and messaging to stakeholders, there's room to improve communication.
Interpersonal communication is at the root of reworks, lost bids, budget overruns, and the labor shortage.Ā
In the "Bridging the Gap" podcast episode, I talk with host Todd Weyandt about how A/E/C teams can become confident communicators, with new storytelling and networking skills.Ā
Grab valuable techniques and strategies from our conversation. Here's the link.Ā https://bit.ly/3T7L97BĀ
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