It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if they trust who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

• Clear, confident storytelling

• Thoughtful small talk that builds rapport

• Being present, personable, and intuitive

• Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built. 

But people still hire people.

This human side of communication is exactly why I created Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential sk...