Data Centers are Booming, But Seller-Doer Meetings Don't Need More Data

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It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if they trust who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

• Clear, confident storytelling

• Thoughtful small talk that builds rapport

• Being present, personable, and intuitive

• Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built.

But people still hire people.

This human side of communication is exactly why I created Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential skills that move interviews, relationships, and revenue forward.

When teams connect emotionally and technically, they’re memorable.

Are you ready to reduce risks and teach technical staff the communication skills they need for high-stakes meetings?

Check out our Top Tier Communicator training now so younger staff can help your firm stand out—and capture more pursuits.