Susan Young's
Amplify Blog

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Data Centers are Booming, But Seller-Doer Meetings Don't Need More Data

It’s no secret that data center construction is booming.

It’s mostly fueled by AI and our demand for more data, faster speeds, and more answers.

But here’s the irony I see every week in A/E/C business development.

Seller-doer interviews aren’t lost because teams lack data.

Firms lose bids because decision-makers are overwhelmed with too many numbers.

Clients already have plenty of data from proposals.

Here’s the truth: Stakeholders are deciding if theyĀ trustĀ who is in the room.

Successful interviews aren’t driven by slide decks—they’re driven by human connection.

• Clear, confident storytelling

• Thoughtful small talk that builds rapport

• Being present, personable, and intuitive

• Reading the room and responding—not rambling

Artificial Intelligence may be transforming how projects are designed and built.Ā 

But people still hire people.

This human side of communication is exactly why I createdĀ Top Tier Communicator.

It's where A/E/C’s emerging leaders develop essential sk...

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The Training Gap Smart A/E/C Leaders Don't Ignore

What if you saw training differently?

Successful A/E/C firms that capture pursuits face and embrace workplace training data. šŸ“ˆ

They don't make excuses about budgets,Ā limited time, or keeping training in-house:Ā 

  • Nearly 50 percent of managers with 10 or more years of experience report having received a total of only nine hours of training.
  • Almost 45 percent of managers who have been in their role for less than a year haven't had any training.

Research from Lorman shows that internal programs may save your firm money in the short term, but the benefits are limited.

šŸŽÆMost employees crave fresh perspectives and innovative problem-solving strategies.

To scale and narrow talent gaps, proactive firms are willing to invest in external training.

A/E/C executives must be open-minded and know that scalability is intertwined withĀ today's business development and communication skills.

How does your team measure up against competitors?Ā 

Savvy leaders recognize the return on investment i...

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Refining Your Communication Just Got Way Easy

Strengthening your communication skills doesn't have to be complicated or time-consuming.

In the chaotic world of A/E/C, on-demand learning helps you combat burnout and stress.

That's why we've opened our curated Communication Vault to the public!

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🧨Now you can access the timeless tips, processes, and strategies I share in my Amplify programs whenever you need support and tools.

šŸ” The key to the Communication Vault is here! šŸ”

Ā So if you're wanting to:

šŸ”·Enhance your body language in shortlisted meetings

šŸ”·Improve small talk when networking

šŸ”·Be seen as a trusted subject matter expert...

…the Communication Vault has all the tools you need to be engaging and self-assured.

šŸŽÆWe're always adding fresh content, too: short video clips, webinars, worksheets, and guides to uplevel your communication and boost your confidence.šŸŽÆ

Check out the Communication Vault here!

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