Here's the secret sauce to nailing new clients.

Great news: You don't have to know everything and you don't need a script!

Take a look at this two-minute video. 

And reach out if you want your emerging leaders in A/E/C to be more effective communicators.

Our new online group coaching program starts June 14th.

Details are here! Marketing for Emerging Leaders (aecamplify.com)

Communication Tip: In Business Development presentations, help prospects grasp data.

For example, use round numbers.

If your engineering research shows 4.23 lumens, say "just over 4 lumens." 

Of course, you have the exact information. 

Still, people appreciate simplicity so they can easily digest numbers.

Round up or down as necessary so you don't confuse your prospects and audience.

Clarity is a beautiful thing.

Expending mental energy is a distraction. 

Keep their attention and break the specifics down when asked. 

Communication Tip: 

Bypass templates. 

You are the message. 

Work on your communication skills. 

Encourage and mentor your team so they are effective at networking events. 

And shortlisted interviews. 

Give staff the tools they need (and want) to feel comfortable, clear, and confident with decisionmakers.

Humans build trust and relationships.

Not templates. 

Not jargon. 

Real people grow business.

A/E/C = Processes.

Networking and business growth = People.

Then processes.

First, you metaphorically nudge the door open.

Focus your 30-second elevator pitch on the other person.

Processes take more than 30 seconds and are cumbersome.

Your job in business development and shortlisted meetings is to avoid cumbersome.

Instead, pique people's curiosity. There's no need to be a walking bid package.

Nudge the door open.

Be interesting so they are interested.

When a prospect invites you to a meeting or coffee, ease into the process. But only if asked.