Susan Young's
Amplify Blog

 

 

 

3 Things Powerful Presenters Do to Win New Business

 

Here's the secret sauce to nailing new clients.

Great news: You don't have to know everything and you don't need a script!

Take a look at this two-minute video. 

And reach out if you want your emerging leaders in A/E/C to be more effective communicators.

Our next round of Amplify (online group coaching) starts soon!

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How to Open a Remarkable A/E/C Business Development Presentation

The best seller-doer teams in AEC use this presentation technique to win more bids.

They don't bury the lede.

The first few words out of your mouth or on paper must be the gem that resonates deeply with your prospect.

When you bury the lede, your main point is the needle in the haystack.

Prospects will quickly lose interest as you painfully try to articulate your message.

Every single trained news reporter and journalist lives and dies by "don't bury the lede." (Radio news reporter nerd here) 

Think about it. 

If the headline of a story doesn't grab your attention, you're onto something else. 

The same is true of an email subject line. 

Ask yourself and your team: What is THE most important reason we are in this meeting? 

♦Speak to that, and you'll be unstoppable.♦

Exceptional teams don't miss the mark or bury the lede. 

They are confident and competent communicators.

Decision-makers who look frustrated and distracted are...

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How Many Questions Do You Ask in Shortlisted Meetings?

You don't have to ask more questions to close more A/E/C projects.

You have to ask better questions.

How you gather information during a presentation will differentiate your firm in shortlist interviews.

Oh, and don't forget to listen to the responses.

Quality questions bring quality information.

They also result in higher-level conversations and trust.

And more clients.

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Crushing Sales Presentations Requires This 1 Thing

Forget the kitchen sink. 

Prospects want essential and compelling data. 

And a story to make the (dry) data come alive.

You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!) 

Scrambling to prepare hours before your meeting won't work well. 

There's too much on the line.  

And you never, ever "wing" any part of your A/E/C presentation. 

  • You and your colleagues know who will speak and what they'll say. 
  • You have a point person who can course-correct when prospects look bored or confused. #Readtheroom
  • You value the preparation process so that you boldly show up and win trust and new projects. 

Strong communicators give themselves the space and grace necessary to succeed.

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How Your Teams' Communication Impacts Profits

School construction is a huge revenue source for many of my A/E/C clients.

You don't have to design and build schools to know the value of learning.

Taking time to develop new skills to grow your firm is a no-brainer.

Consider networking, for example.

Many of my coaching clients tell me they go to industry events without an intention or introduction.

They say they stink at small talk.

You can guess what happens next.

They return to the office feeling unproductive and overwhelmed.

You could have, would have, or should have been working on a bid package. Maybe you could have finalized new sub schedules.

The networking was a bust, even though your ideal clients were there.

Lost revenue and opportunities hurt.

I coach and teach strategic networking.

Project managers, supervisors, estimators, and others I coach are fortunate that principals know communication directly impacts profits.

The beauty is that the same people skills apply to BD presentations.

Here's the...

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