Susan Young's
Amplify Blog

 

 

 

How Your Teams' Communication Impacts Profits

School construction is a huge revenue source for many of my A/E/C clients.

You don't have to design and build schools to know the value of learning.

Taking time to develop new skills to grow your firm is a no-brainer.

Consider networking, for example.

Many of my coaching clients tell me they go to industry events without an intention or introduction.

They say they stink at small talk.

You can guess what happens next.

They return to the office feeling unproductive and overwhelmed.

You could have, would have, or should have been working on a bid package. Maybe you could have finalized new sub schedules.

The networking was a bust, even though your ideal clients were there.

Lost revenue and opportunities hurt.

I coach and teach strategic networking.

Project managers, supervisors, estimators, and others I coach are fortunate that principals know communication directly impacts profits.

The beauty is that the same people skills apply to BD presentations.

Here's the...

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Why You Shouldn't Be Exhibiting at Conferences

Remember wallpaper? 

It was a "thing" back in the day. 

And people would say: "Don't blend in with the wallpaper."

Translation: Stand out, get noticed, and be visible.

Don't be a wallflower. 

Blending in makes us feel invisible, ordinary, and maybe even dull.

It repels people and opportunities. It happens every day online. 

And at conferences. Most people don't seem to mind blending in at industry events.  

This week, I saw a few people I know posting pictures of themselves exhibiting at a trade expo. 

Some of the posts were from past coaching clients. 

They are REALLY good at what they do.

They know their sh*t.

They work hard and often exceed their goals. 

Why spend time in a booth when you could speak at a workshop down the hall?

To a captive audience who wants to learn from you. And maybe hire you.

Do you see yourself in an endless row of vendors trying to muster up conversations while handing out candy and...

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Sidestep Algorithms and Ads to Get in Front of Your Ideal Clients

 

No clue about algorithms.

No money for ads.

No problem!

You can STILL grow your business and always have warm leads when you learn the strategy I've been using for 20+ years. 

My clients, including Maria Swann, use this strategy. Maria now has wait lists--and higher rates! You can, too.

I explain it in the video above. Check it out! 

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The #1 Issue that Keeps Slowing Your Business Growth

I want to get in front of people who can hire me; I want to grow my business! 

That’s what I’ve been hearing these past few weeks on social media and from my own client calls. 

Look, social media gives each of us access to the masses.

So, it’s not hard to get in front of people—even the right people who are your dream clients. 

Still, there’s a challenge that most entrepreneurs and coaches don’t recognize.

It’s this: What do you SAY when you get in front of your peeps?

If you’re like most of my clients, when we first start working together, they say the same thing.

You’re not alone…

  • Maria thought her problem was only having a few small clients (and struggling to make money). Then she realized she needed the confidence to talk about herself in a big, bold way.
  • Chris thought he wasn’t closing enough sales. Then he realized he didn’t feel worthy enough to speak up. 
  • Heidi knew she...
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How I Made $18,000 on Clubhouse — and How You Can, Too

Smitten.
 
It’s a word I use when I talk about my husband.
 
And Clubhouse.
 
I joined Clubhouse in January. I quickly fell in love with it. It’s audio-only so it’s perfectly in line with my style.
 
Maybe it’s because it’s easy—no on-camera video or long written posts.
 
Anyway, when I speak on Clubhouse, my delivery, style, and vibe attract people.
Many listen. Some hire me.
 
That’s right. I’ve generated 💰 $18,000 💰in revenue from Clubhouse, and you can, too.
 
Simply by knowing how to talk about yourself in a concise, helpful, and personable way so people want to connect with you.
 
 Here's the secret:
 
You don’t have to share all the details of your life and career. You just have to share the right ones at the right moment.
 
After finding my way around Clubhouse in those first few weeks, I quickly learned how to share my knowledge,...
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