Susan Young's
Amplify Blog

 

 

 

Why Speaking Up Is a Strategic Advantage

Years ago, when I was in high school, I lost my voice for a few days.

I suddenly had laryngitis. 

Couldn't make a sound. 

It was beyond frustrating.

After college, I became a radio news reporter and anchor. 

My voice was my job. I had a degree in communication. 

But even then, I didn't fully believe my opinion or voice mattered. 😮

I second-guessed my worth. 

I stayed quiet when I had something to say. Sound familiar? 

I see the same pattern in 95% of the A/E/C professionals in my coaching and training programs. 

People who are technically capable but hesitate to speak up in client-facing meetings or networking events.

Many in our industry shy away from making small talk and interacting with others.

It's about having more confidence.

Keeping your "nose in your phone" keeps you silent in real life. 

💰The reluctance to use your voice costs your firm millions in lost bids, referrals, and opportunities.💰

A/E/C professionals don't lack ideas; they doubt their value. 

They second-guess themselves. 

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When Projects Derail, Communication is Often the Culprit

Nearly 75 percent of construction delays are due to poor communication and collaboration among teams.

The research comes from Procore, a software company serving the A/E/C industry.

That's a tough number to digest.

😮Materials, weather, and budgets aren't always to blame when projects go off the rails.

It ultimately comes down to effective communication and team coordination.

It's easy to assume breakdowns only happen at the top.

But the chain is only as strong as its weakest communicator.

That includes younger project managers, superintendents, and estimators throughout the industry.

✅They have impressive technical skills.

Yet, their leadership voices are still developing.

Emerging leaders often hesitate to ask for clarification, share bad news, or speak up in meetings.

Then, we see ripple effects, such as:

🚩Wrong assumptions

🚩Missed deadlines

🚩Frustration with crews and clients

Project difficulties aren't just a "people problem."

Communication and collaboration directl...

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The Vision and Future of A/E/C

Staggering statistics around communication and lost bids are getting the attention of leaders in A/E/C. 

Being proactive is key to sustainable business growth.

➡️Managers who take action show their commitment to adapting to change and the risk of giving new jobs to competitors. 

🧨Proactive managers build stronger teams and win more bids.

It's that simple.

It's why our Top Tier Communicator online training gets firms returns on investments of 5,000 percent or more (Yes, you read it correctly!)

And it's why we have classes available for the next four months.

📈Here's the secret:

Old ways of doing business won't open new doors.

How many contracts are you losing a month?

And industry data supports the need for human-to-human communication and professional development.

A recent report from Newforma, an AECO software management firm, finds: 

  • More than 75 percent of respondents miss project deadlines because of inefficient communication and fragmented workflows.
  • Some 73 percen
  • ...
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The Costly Unneccesary Risk A/E/C Keeps Taking

 

Trust and nurturing relationships are mission critical in business and life. 

The best wisdom and career advice I've ever heard is in this short video clip.🤩

And it applies to the A/E/C industry and your firm.

Take a look.⬆️⬆️⬆️

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The Communication Skill Holding Back Our Emerging Leaders

Have you ever felt your voice didn't matter in a room full of experts? 

Younger architects and engineers often feel they must have all the answers in presentations and meetings. 

Not true. 😮

The need for perfection is exhausting and expensive when you lose bids to more confident competitors. 

• It's comforting to know that no one knows everything. 

• And that's more than OK; it's liberating. 

• Project managers, superintendents, and others can overcome limiting beliefs with new communication and mindset processes. 

An architect in this month's Top Tier Communicator Training said: 

"I keep falling into a trap, feeling I'm not good enough, and I didn't even know it. Now it's clear, and I have all the puzzle pieces to improve."

Admitting when you don't know something can be empowering. 

Your firm will earn respect and trust when staff says with humility and honesty:

"I don't know, and I'll find out within the hour." 

🎯The pieces and tools for building confident teams and incre...

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Refining Your Communication Just Got Way Easy

Strengthening your communication skills doesn't have to be complicated or time-consuming.

In the chaotic world of A/E/C, on-demand learning helps you combat burnout and stress.

That's why we've opened our curated Communication Vault to the public!

 

🧨Now you can access the timeless tips, processes, and strategies I share in my Amplify programs whenever you need support and tools.

🔐 The key to the Communication Vault is here! 🔐

 So if you're wanting to:

🔷Enhance your body language in shortlisted meetings

🔷Improve small talk when networking

🔷Be seen as a trusted subject matter expert...

…the Communication Vault has all the tools you need to be engaging and self-assured.

🎯We're always adding fresh content, too: short video clips, webinars, worksheets, and guides to uplevel your communication and boost your confidence.🎯

Check out the Communication Vault here!

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The Communication Secret to Getting Buy-In From Prospects

 

Who cares?

That's the question you must ask yourself when preparing RFPs and A/E/C presentations.

The only way to develop trust and get buy-in from decision-makers is to be relevant.

To them!🏆🏆

I share my tried and true method in the 90-second clip above. ⬆️⬆️⬆️

🧨🧨📈📈If you like this clip and want the skillset that brings buy-in and winning pursuits, check out our new online training, Top Tier Communicator. In just 3 days, you or the team you manage will have today's communication and confidence for an outstanding 2025! We start Nov. 12th! 

 

 

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