Susan Young's
Amplify Blog

 

 

 

Why Sharing Clean Data Is Essential in A/E/C

Sharing clean data and communicating effectively comes down to hard-wired brain science.

You may have noticed that technically skilled folks in A/E/C are all about visuals, from blueprints to data visualization.

The key to improving interpersonal communication is to weave visual language into your speaking and writing.

For example, visual communicators may say:

➡️I get the picture.


➡️Let's look at this from a new perspective.


➡️We can view the data on the app.

You'll form deeper connections, reduce miscommunication, and build trust when you understand the way others process language. (There are two additional communication preferences, or modalities.) 

Knowing someone else's preferred modality transforms relationships — and profits.

Imagine how much easier it is when you can apply this in meetings and on job sites.

Continue Reading...

AI Is Only As Smart As Your Communication

Clarity is a beautiful thing.

Especially when tech staff are thinking through RFIs, field reports, and meeting agendas that cost A/E/C firms productivity and profits.

Yes, Artificial Intelligence can simplify complex data.

Still, AI tools only bring value when humans provide clear input and prompts.

➡️When prompts are vague or confusing, the info you get back will miss the mark.

The result?

Misunderstandings, cost overruns, and lost credibility.

Clear thinking = Clear Prompts

➡️Our Top Tier Communicator on-demand and live training programs give teams the tools to strengthen clarity, communication, and AI prompts.⬅️

Each of the 3 programs are under $1,000.

Individuals and firms can access today's tools to bridge communication gaps and deliver successful projects. 

Continue Reading...

How to Turn Project Managers Into Business Development Leaders

Business development professionals and marketers aren't the only rainmakers in A/E/C firms.

Today, everyone is in marketing.

Most project managers and technical leads didn't sign up for this BD role.⬅️

Still, when your teams have time with clients, they must be skillful communicators.

Precious time spent with stakeholders is a significant opportunity to build credibility, trust, and connections that will help land your next big project.

Pitches at the end of a project often fall flat.

📈A better strategy in business development is to create value gradually over the course of work.

Taking this approach rather than waiting until the end means you're not pitching anything.

Repeat clients and referrals will easily fall into your lap without you awkwardly asking for a sale.

You'll earn trust and work by:

🎯Communicating daily and being proactive

🎯Asking strategic questions and sharing insights from project managers

🎯Framing conversations around client results

When your PMs and te...

Continue Reading...

Why Speaking Up Is a Strategic Advantage

Years ago, when I was in high school, I lost my voice for a few days.

I suddenly had laryngitis. 

Couldn't make a sound. 

It was beyond frustrating.

After college, I became a radio news reporter and anchor. 

My voice was my job. I had a degree in communication. 

But even then, I didn't fully believe my opinion or voice mattered. 😮

I second-guessed my worth. 

I stayed quiet when I had something to say. Sound familiar? 

I see the same pattern in 95% of the A/E/C professionals in my coaching and training programs. 

People who are technically capable but hesitate to speak up in client-facing meetings or networking events.

Many in our industry shy away from making small talk and interacting with others.

It's about having more confidence.

Keeping your "nose in your phone" keeps you silent in real life. 

💰The reluctance to use your voice costs your firm millions in lost bids, referrals, and opportunities.💰

A/E/C professionals don't lack ideas; they doubt their value. 

They second-guess themselves. 

...
Continue Reading...

The Silent Webinar: Why It's Time to Grow Communication Confidence

There was an engineering webinar yesterday with 225 people online. 

I was one of them.

I was on camera.

As I scrolled through the participants, I noticed 99 percent were off-camera. 

No faces. 

Most didn't even have a headshot or image—just a dark screen with their name.

😮The chat? Silent.

😮The interaction? Nonexistent.

😮The engagement? Almost zero.

There was no technical glitch. It was a communication culture issue.

When busy A/E/C firms invest in webinars, training, or virtual meetings, they often forget the human part:

➡️ People don't engage when they don't feel safe and confident.

➡️ Cameras stay off when participants feel awkward.

Yes, I realize some may have been eating lunch or caring for a child. Zoom fatigue is a real thing. But the entire group??!!

➡️ Silence in the chat is a symptom of disengagement or a lack of confidence to express views or at least say hi to others online. 

I posted in the chat right before the start of the program: "Thank you (organizer's ...

Continue Reading...
Close

Story Magnets:
How to Talk About Your Business So Dream Clients Buy From You

A 6-week online group training for experienced entrepreneurs, coaches, therapists, and consultants

COMPLETE THIS FORM AND 
HIT THE BUTTON SO YOU CAN GET DETAILS.