Susan Young's
Amplify Blog

 

 

 

The Secret to Engaging Audiences with Compelling Messages

You.

You want to be seen as a thought leader.

A skilled professional.

A valued member of the team.

And you know your stuff.

➡️So why are so many people putting their presentations, manuals, and CRM notes into AI and walking away with a ready-made talk or webinar?

AI tools can give you the content and may offer insights you missed.

But can *you* deliver that material as if you own it? 🤔

Backward and forward, in your sleep?

This is the human gap in AI.

🎯The truth is that you won't deliver the message or content as powerfully if you don't OWN it.

I was on a 1-hour webinar today where the moderator read a five-minute introduction from a script.

It was painfully obvious.

It's like reading slides in a presentation.😴

Can you imagine sitting through hours-long courses in Learning Management Systems for CEUs with instructors who don't OWN their expertise???

Ouch!

You must trust yourself at a deep, core level and know you are the subject matter expert.

Only then will others trust and respect you.

Use your o...

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Why You Must Forget the Fear of Public Speaking

1 in 3 people.

A survey on American Fears shows that 1 in 3 adults are afraid of public speaking.

I know the research from Chapman University is legit because I've coached and trained people on confident public speaking for over 40 years.

The interesting piece is that I can't find any research on the fear of listening.🤔

That's where the real communication often begins.

 

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How to Quit Dancing Around Awkward Moments

The dance.

Bon Jovi is in the midst of nine shows at Madison Square Garden, after not touring since 2022.

That break followed serious vocal cord problems for frontman Jon Bon Jovi that threatened his iconic voice.

Last year, I saw Jon Bon Jovi on a news program talking about risky surgery and his tedious daily exercises.

He spoke of the physical pain and the emotions of not knowing if a comeback was possible. 😯

Critics and fans hadn't minced words a few years ago: Bon Jovi's strained and raspy voice was shot.

His bandmates tried to cover, but couldn't.

With all eyes and ears on Jon Bon Jovi, the band takes to the stage on opening night.

Surrounded by his bandmates, Bon Jovi sings the first few lines from Joe Cocker and the Beatles' song, With a Little Help From My Friends.

🎶The opening words boldly and wholeheartedly address the elephant in the room:

"What would you think if I sang out of tune? Would you stand up and walk out on me? Lend me your ears, and I'll sing you a song, and I'll try n...

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3 Words You Need for Resilience and Success

Three words.

There are three words that sum up the key to success in anything and everything we do.

🏀These three words—a guiding phrase—were highlighted last night after the New York Knicks made the greatest comeback in NBA Finals history, edging past the San Antonio Spurs, 107-106.🏀

The Knicks' OG Anunoby scored the winning basket in the final two seconds, overcoming a 29-point deficit.

Thunderous cheers erupted as stunned Knicks fans celebrated at Madison Square Garden.

Within a minute, ESPN's Lisa Salters interviewed Anunoby about the comeback.

She asked how he and his teammates managed the victory and what he thought mid-game as the Spurs dominated.🥇

Anunoby revealed the three words that fueled their comeback: Stay with it.

He told Salters his team is resilient and never gives up. They stay with it and keep pushing.

In the span of a 90-second interview, Anunoby said "stay with it" several times.

It resonates with me as I've turned to this mantra for years. You can, too.

No matter the challeng...

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How to Deepen Relationships By Reading Body Language

You know how to build a room.

But do you know how to read a room?

Technical skills only get you so far.

In business, growing revenue isn't about technology or job titles.

It's about spotting subtle communication cues that give you:

🔷Greater influence
🔷New levels of respect
🔷Deeper connections

To get ahead, notice both verbal and nonverbal cues.

Pay attention to others' words, pacing, gestures, and expressions.

Here's the truth: Reading body language is key to negotiating and resolving conflict.

I learned this 30 years ago so I know it works. 💯

People who can read a room also exude confidence that most competitors lack.

Notice clues in your next interaction and start reading the room for a competitive edge.

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Leaving an Executive Legacy in A/E/C

Every A/E/C firm has a few people who carry its legacy. It's like runners passing the Olympic torch.

In our industry, this is called knowledge transfer or “institutional instinct.”

👉Experienced executives know how to (subtly) read clients.

👉They know when a project is drifting.

👉They know what not to say in a tense meeting.

None of this is written down.

This knowledge doesn’t transfer automatically.

It’s certainly not part of onboarding.

Think about your first time driving. 🚗

You study first, but once you’re behind the wheel, the manual is irrelevant.

You have to experience the car actually moving. It's about trusting your instincts and reacting in a split-second decision.

As a growing number of senior executives retire this year, A/E/C firms without a structured knowledge-transfer system will feel the pinch.

This loss churns through project delivery, client trust, and revenue.

Here’s the truth: Decades of judgment are irreplaceable. 💰

You have the power and wherewithal to prepare the next generatio...

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Your Communication Breakdowns Are Structural Risks

Engineers mitigate structural risk and executives must mitigate communication risk. 

As we observe National Engineers Week, we recognize the engineers who keep our buildings safe and our infrastructure sustainable. 

👉Engineers are disciplined to model risk, calculate load paths, and solve complex problems with precision. 

In the executive sessions I facilitate, there's a common thread: 

Many A/E/C firms don't approach communication with the same discipline.

🚩Proposals are rushed
🚩Scopes are unclear
🚩Client expectations are undocumented 

Internal messages get diluted as they make their way through departments and staff. 

The result: margin erosion, rework, staff frustration, and lost opportunities.

➡️Here’s the bottom line: 

You wouldn’t approve of a structural system without calculations. Why rely on subpar communication systems built on assumptions and outdated legacy habits? 

"This is the way we’ve always done it" is a dangerous legacy mindset. 

Let’s look at this through a fresh lens: 

Engineers ...

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How to Turn Project Managers Into Business Development Leaders

Business development professionals and marketers aren't the only rainmakers in A/E/C firms.

Today, everyone is in marketing.

Most project managers and technical leads didn't sign up for this BD role.⬅️

Still, when your teams have time with clients, they must be skillful communicators.

Precious time spent with stakeholders is a significant opportunity to build credibility, trust, and connections that will help land your next big project.

Pitches at the end of a project often fall flat.

📈A better strategy in business development is to create value gradually over the course of work.

Taking this approach rather than waiting until the end means you're not pitching anything.

Repeat clients and referrals will easily fall into your lap without you awkwardly asking for a sale.

You'll earn trust and work by:

🎯Communicating daily and being proactive

🎯Asking strategic questions and sharing insights from project managers

🎯Framing conversations around client results

When your PMs and te...

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Miscommunication: The Hidden Drain on Project Margins

A/E/C projects don’t typically lose money because of technical mistakes.

Projects lose money because of miscommunication.

You see it every day:

👉A missed client cue.

👉A poorly led meeting.

👉An unclear email that delays project handovers and brings cost overruns.

Leaders often underestimate the cost of these misunderstandings.

The frustrating part is that most miscommunication in our industry is avoidable. 🎯

The blunders above chip away at trust, delay schedules, and shrink profit margins.

📈In today’s competitive market, communication isn’t a “soft skill.”

It’s a revenue skill.

Is your team helping to protect profits?

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Why Speaking Up Is a Strategic Advantage

Years ago, when I was in high school, I lost my voice for a few days.

I suddenly had laryngitis. 

Couldn't make a sound. 

It was beyond frustrating.

After college, I became a radio news reporter and anchor. 

My voice was my job. I had a degree in communication. 

But even then, I didn't fully believe my opinion or voice mattered. 😮

I second-guessed my worth. 

I stayed quiet when I had something to say. Sound familiar? 

I see the same pattern in 95% of the A/E/C professionals in my coaching and training programs. 

People who are technically capable but hesitate to speak up in client-facing meetings or networking events.

Many in our industry shy away from making small talk and interacting with others.

It's about having more confidence.

Keeping your "nose in your phone" keeps you silent in real life. 

💰The reluctance to use your voice costs your firm millions in lost bids, referrals, and opportunities.💰

A/E/C professionals don't lack ideas; they doubt their value. 

They second-guess themselves. 

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