Susan Young's
Amplify Blog

 

 

 

Why Templates Destroy Credibility and Profits

If your firm is losing bids in short-listed interviews and you don't know why, this is for you.

Business development and marketing professionals often use cookie-cutter templates or copy-and-paste sections of proposals.

Then, you wonder why you lost the project.

Many of you tell me you don't know what happened.

Yes, you do.😕

🔷You didn't take time to differentiate your expertise and work.

🔷You didn't take time to make prospects feel special.

🔷To help them sleep easier at night.

That's the REAL reason your competitor beat you.

Burnout doesn't give you permission to use boilerplate content.
Burnout is a sign that priorities and mindsets need fine-tuning.

Refine your communication skills and see how quickly things turn around. ⬅️

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40% of Leaders Say Teams Aren't Asking the Right Questions

Communication, seller-doer challenges, and confidence.

To achieve greater success in the A/E/C industry, a new poll says firms must overcome these three obstacles, beginning with communication.

➡️Nearly 40 percent of respondents said unasked questions hold teams back in sales meetings. 

➡️More than 25 percent cite rushing through conversations as a significant challenge.

Are you working on the right problem?

In A/E/C, this could mean focusing on the most pressing client needs or more profitable projects.

Reach out if you want to transform your teams' communication so you can capture more pursuits, improve productivity, and build trust.

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The Critical Business Angle Your Firm Needs to Beat Competitors

Angles and a 360-degree view extend beyond job sites and software.

Influential leaders are willing to explore fresh angles and perspectives in communication.

We need open minds and hearts in conversations, conflict resolution, negotiations, and presentations. 

This strategy affects creativity, confidence, and critical thinking skills. 

Can you say competitive advantage, innovation, and profitability?

New insights are necessary in conference rooms, coffee shops, and construction trailers. 

Often, there is no right or wrong. People simply have a contradictory or unique position. 

Are you open to different perspectives, views, and angles?

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The Secret to Breaking Down Silos in A/E/C

Communicating in a silo is like being trapped inside a bank vault.

There are thick walls, and even when you scream your loudest, no one hears you.  

Architects, engineers, and construction leaders know plenty about building design and (thick) walls on job sites. 

With communication, let's demolish the invisible walls in AEC firms.

These silos and the "stay in your lane" mentality derail business development and collaboration.

Project managers, commissioning engineers, schedulers, and estimators innovate on job sites. 

Teams can — and must — understand how their creativity and confidence apply in shortlisted meetings.

Silos stifle creativity, communication, and profitability. 😮

"You can give people tools and resources, but the most important thing you must do is change their mindset," says Claus Jensen. He's the chief innovation officer at Teladoc Health.

Yep, it's the virtual telehealth company. 

Many leaders in A/E/C are beginning to innovate by breaking down the walls betwe...

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