Talking Points Are Risky Business in Communication

aec bid packages aec bid proposals aec business development architects and design business communication construction industry construction project managers critical thinking messaging national society of professional engineers Jun 28, 2024

There is a difference between following the “stay on message” rule and answering a specific and clear question posed by a prospect or client.

🎯Know the difference and how to navigate these situations.

They are significant factors; not just communication nuances.

Your responses can influence, persuade, and build trust in A/E/C meetings.

Or destroy your credibility and revenue. 😮

We see it all the time in political debates.

Don’t allow your communication strategies to backfire.

👉Sticking to talking points to stay on message shows you're not paying attention.

👉It shows you're not listening and thinking on your feet.

👉It shows a lack of creativity and critical thinking skills.

👉It shows an agenda that others probably don't want to hear in that given moment.

Others appreciate when we connect and communicate like human beings, not scripts, templates, or talking points.