Susan Young's
Amplify Blog

 

 

 

Talking Points Are Risky Business in Communication

There is a difference between following the “stay on message” rule and answering a specific and clear question posed by a prospect or client. 

Know the difference and how to navigate these situations. 

They are significant factors; not just communication nuances. 

Your responses can influence, persuade, and build trust in A/E/C meetings. 

Or destroy your credibility and revenue.

We see it all the time in political debates. 

Don’t allow your communication strategies to backfire. 

Sticking to talking points to stay on message shows you're not paying attention. 

It shows you're not listening and thinking on your feet. 

It shows a lack of creativity and critical thinking skills. 

It shows an agenda that others probably don't want to hear in that given moment. 

Others appreciate when we connect and communicate like human beings, not scripts, templates, or talking points. 

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To Improve Internal Communication in AEC, Start Here

 

Busy digging into new tech to reduce misunderstandings and unorganized data?

Slow down, Skippy.

Improving internal team communication is not the first step to managing projects efficiently.

This is where your firm must begin.

In this 2-minute video, I share the breakthrough communication strategy that successful AEC clients use.

It's internal, but not what you think it is! 

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Sales Presentations Don't Require Bragging

Sales presentations mean we have to talk about ourselves.

Most Doers in architecture, engineering, and construction aren't comfortable bragging about themselves.

Here's the deal. It's not about being egotistical.

It's about being relevant.

If you feel like you're boasting, you've got it all wrong.

Project managers, estimators, schedulers, commissioners, and program managers have to feel confident. 

And speak with humility.

Your job title or industry doesn't matter.

A/E/C folks in business development meetings must self-promote to win construction bids. 

To be effective, show prospects why your accomplishments are relevant to them.

That's not bragging.

That's understanding business marketing and branding.

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The Secret to Breaking Down Silos in A/E/C

Communicating in a silo is like being trapped inside a bank vault.

There are thick walls, and even when you scream your loudest, no one hears you.  

Architects, engineers, and construction leaders know plenty about building design and (thick) walls on job sites. 

With communication, let's demolish the invisible walls in AEC firms.

These silos and the "stay in your lane" mentality derail business development and collaboration.

Project managers, commissioning engineers, schedulers, and estimators innovate on job sites. 

Teams can — and must — understand how their creativity and confidence apply in shortlisted meetings.

Silos stifle creativity, communication, and profitability. 

"You can give people tools and resources, but the most important thing you must do is change their mindset," says Claus Jensen. He's the chief innovation officer at Teladoc Health.

Yep, it's the virtual telehealth company. 

Many leaders in A/E/C are...

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