Susan Young's
Amplify Blog

 

 

 

3 Words That Undermine Leaders

Three words can reveal a lot about A/E/C managers and principals.

This phrase says a lot about your leadership style.

🚩When new hires hear this response, they often feel discouraged. It can be frustrating and even make them feel inadequate.

Saying 'figure it out' can make people feel undervalued, especially when they’re trying to learn how things work.

Newcomers to our industry want to understand the basics so they don't have to keep asking the same questions.

➡️Where can I find this?
➡️Could you please clarify the punch list for me?
➡️Is this the latest documentation?

Leaders should recognize that new team members want to learn, do well, and meet expectations.

If someone still needs a lot of help after a reasonable amount of time, there may be a bigger issue.

But in the first few months, it’s normal to feel overwhelmed.

There’s a learning curve.

Responding with 'figure it out' comes across as passive-aggressive.

It can negatively impact company culture, team morale, and project results.

When leader...

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The Hidden Reason Your RFPs Aren't Winning Work

Proposal writers often spend over 100 hours preparing RFPs.

➡️The real secret to a strong bid isn’t just about how clear the messaging is.

In fact, most proposals include overly technical data, lengthy resumes, and confusing jargon that won't help you stand out. 😕

This raises the question: are your proposal writers and business development team overlooking the importance of selling your firm within the proposal itself?

Remember, selling your firm in a proposal isn't about a pushy sales pitch that readers recognize a mile away. 

Selling your firm in an RFP means knowing how to:

🎯Subtly weave in the benefits of working together
🎯Address possible objections long before the shortlisted interview
🎯Reduce the risk of hiring your firm

By making selling within your proposals a priority and using these techniques in your next submission, you’ll see your hit rates improve. 

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Your Communication Breakdowns Are Structural Risks

Engineers mitigate structural risk and executives must mitigate communication risk. 

As we observe National Engineers Week, we recognize the engineers who keep our buildings safe and our infrastructure sustainable. 

👉Engineers are disciplined to model risk, calculate load paths, and solve complex problems with precision. 

In the executive sessions I facilitate, there's a common thread: 

Many A/E/C firms don't approach communication with the same discipline.

🚩Proposals are rushed
🚩Scopes are unclear
🚩Client expectations are undocumented 

Internal messages get diluted as they make their way through departments and staff. 

The result: margin erosion, rework, staff frustration, and lost opportunities.

➡️Here’s the bottom line: 

You wouldn’t approve of a structural system without calculations. Why rely on subpar communication systems built on assumptions and outdated legacy habits? 

"This is the way we’ve always done it" is a dangerous legacy mindset. 

Let’s look at this through a fresh lens: 

Engineers ...

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Disappointed? These 9 Words Will Get You Back on Track

If you’ve ever veered off the success path and detoured into “Pity City,” there’s a powerful, yet simple phrase to get back on track. 

➡️Nine short words. That’s it. 

When I’m in the middle of a struggle, rough patch, or “woe is me” moment, I mumble these words to myself. 

Sometimes out loud. Sometimes in my head. 

🔷Yep, I turn to a 9-word phrase that always helps me refocus and reframe. 

These words remind me of the fortitude, power, and strength I have to persevere. 

Many women, especially those in construction, navigate a litany of challenges that test their physical, emotional, and mental states every single day. 

👷‍♀️Our observance of Women's History Month reminds us of the pioneering women who have shaped our industry. And those who continue to work and lead in the contruction field. 🥇

Regardless of your gender, my nine words…stay with it, stay with it, stay with it…reminds us of our collective purpose and why we do what we do. 

You got this! 

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Accountability Is Not a People Issue

When accountability breaks down, leaders often assume it’s a people issue.

But accountability is a structural outcome. ⬅️

It’s rooted in how roles, processes, and expectations are established across organizations.

Warning signs show up in your A/E/C firm, looking like:

👉Confusion about who owns what.

👉Work slipping through cracks.

👉Leaders stepping in to “fix” things.

👉Teams feel blamed instead of supported.

👉Repeated breakdowns in the same places.

Accountability isn’t enforced; it’s designed. 

It’s the result of clear ownership, transparent processes, and proactive communication.

🎯Here's the truth: Real, sustainable accountability comes from intentional organizational design. 

Course-correcting after the fact is not a sound business solution.

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Why Meetings Drain Organizations and People

Executives often feel trapped in meetings because the organization hasn’t built processes that allow decisions to happen without them. 

Meeting fatigue is a real thing for staff at all levels.😮

Common symptoms:

Meetings that exist only to clarify what should already be clear.

Does this sound familiar? 

➡️Leaders are being asked to approve routine decisions.

➡️Teams are waiting for direction instead of moving forward.

➡️Endless status updates instead of real problem‑solving lead to a lack of productivty.

Meetings aren’t the issue.

Missing systems are.

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The Vision and Future of A/E/C

Staggering statistics around communication and lost bids are getting the attention of leaders in A/E/C. 

Being proactive is key to sustainable business growth.

➡️Managers who take action show their commitment to adapting to change and the risk of giving new jobs to competitors. 

🧨Proactive managers build stronger teams and win more bids.

It's that simple.

It's why our Top Tier Communicator online training gets firms returns on investments of 5,000 percent or more (Yes, you read it correctly!)

And it's why we have classes available for the next four months.

📈Here's the secret:

Old ways of doing business won't open new doors.

How many contracts are you losing a month?

And industry data supports the need for human-to-human communication and professional development.

A recent report from Newforma, an AECO software management firm, finds: 

  • More than 75 percent of respondents miss project deadlines because of inefficient communication and fragmented workflows.
  • Some 73 percen
  • ...
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