Susan Young's
Amplify Blog

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Training Only Pays Off When It's Applied

In the last six months, I've seen three doctors for minor issues.

Three doctors. Three different minor ailments.

All three suggested over-the-counter treatments, and I agreed with their advice.

One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.šŸ’°

Despite paying for the device every month, I still haven’t used it.

Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.

The box just sits there collecting dust.

I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.

I’m sharing this because the same thing often happens with training programs.

šŸŽÆPeople who actually use what they learn in training see real results and do well.

Others just let the training materials collect dust.

These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...

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The Risks of Hesitant Leaders in A/E/C

Three months into the year, a clear pattern has emerged in A/E/C communication.

Projects stall, decisions are delayed, and leaders have to step in to resolve issues.

Your mid-level managers are technically skilled, but they lack confidence when making decisions under pressure. This is known as decision confidence.

🚩They tend to overanalyze.

🚩They wait for buy-in.

🚩They escalate issues too early or after delays.

Executives recognize that hesitation among mid-level managers negatively affects timelines, profit margins, and the firm's credibility.

Here’s the bottom line:

āž”ļøWhile your firm may prioritize technical training, decision-making should not rely on trial-and-error.

This approach doesn’t develop leadership; it increases risk.

If your managers can’t make decisions with incomplete information, communicate tradeoffs clearly, or support their position with clients, there is a breakdown in decision-making.

As I see time and time again, the core challenge is communication.šŸŽÆ

...
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Your Communication Breakdowns Are Structural Risks

Engineers mitigate structural risk and executives must mitigate communication risk.Ā 

As we observe National Engineers Week, we recognize the engineers who keep our buildings safe and our infrastructure sustainable.Ā 

šŸ‘‰Engineers are disciplined to model risk, calculate load paths, and solve complex problems with precision.Ā 

In the executive sessions I facilitate, there's a common thread:Ā 

Many A/E/C firms don't approach communication with the same discipline.

🚩Proposals are rushed
🚩Scopes are unclear
🚩Client expectations are undocumented 

Internal messages get diluted as they make their way through departments and staff.Ā 

The result: margin erosion, rework, staff frustration, and lost opportunities.

āž”ļøHere’s the bottom line:Ā 

You wouldn’t approve of a structural system without calculations. Why rely on subpar communication systems built on assumptions and outdated legacy habits?Ā 

"This is the way we’ve always done it" is a dangerous legacy mindset.Ā 

Let’s look at this through a fresh lens:Ā 

Engineers ...

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Disappointed? These 9 Words Will Get You Back on Track

If you’ve ever veered off the success path and detoured into ā€œPity City,ā€ there’s a powerful, yet simple phrase to get back on track.Ā 

āž”ļøNine short words. That’s it.Ā 

When I’m in the middle of a struggle, rough patch, or ā€œwoe is meā€ moment, I mumble these words to myself.Ā 

Sometimes out loud. Sometimes in my head.Ā 

šŸ”·Yep, I turn to a 9-word phrase that always helps me refocus and reframe.Ā 

These words remind me of the fortitude, power, and strength I have to persevere.Ā 

Many women, especially those in construction, navigate a litany of challenges that test their physical, emotional, and mental states every single day.Ā 

šŸ‘·ā€ā™€ļøOur observance of Women's History Month reminds us of the pioneering women who have shaped our industry. And those who continue to work and lead in the contruction field. šŸ„‡

Regardless of your gender, my nine words…stay with it, stay with it, stay with it…reminds us of our collective purpose and why we do what we do.Ā 

You got this!Ā 

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The Real Foundation of A/E/C Communication

Executives in A/E/C who know that negotiation is an integral part of business development and marketing presentations see their hit rates explode.

🚩Too many firms focus on soft skills while overlooking the art and science of negotiating with stakeholders.

Your technical teams may not have been taught BD and negotiation in classrooms.Ā 

It's a learned skill that can be developed.šŸŽÆ

Are negotiation skills in your communication toolbox?Ā 

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Passive-Aggressive Leadership is Quietly Sabotaging Your Bottom Line

Most A/E/C executives don't notice when leaders are being apathetic. You're often surrounded by it.Ā 

Across offices and jobsites, passive-aggressive communication is eroding trust, delaying approvals, and increasing costly mistakes.

😮Does this sound familiar? 

ā€œI guess that’s fineā€¦ā€ can bring approval delays.

Public praise and private undermining can lead to staff withholding critical project info.

Subtle gaslighting, like ā€œThat’s not what I said,ā€ can cause frustration and confusion.

Here’s the impact:

🚩Project managers stop escalating risks

🚩Younger staff disengage

🚩Field-office tension increases

🚩Clients sense dysfunction

Let’s face it: Direct, accountable communication isn’t just a ā€œsoft skill.ā€

It’s operational risk management—and every missed conversation is a risk you can’t afford.

Ask yourself: Are you modeling the leadership your firm needs?

šŸ‘‰ Do your leaders address issues directly—or sideways?

šŸ‘‰ Is feedback clear and timely?

šŸ‘‰Are project conflicts resolved or buried?

Strong firms don’t toler...

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Accountability Is Not a People Issue

When accountability breaks down, leaders often assume it’s a people issue.

But accountability is a structural outcome. ā¬…ļø

It’s rooted in how roles, processes, and expectations are established across organizations.

Warning signs show up in your A/E/C firm, looking like:

šŸ‘‰Confusion about who owns what.

šŸ‘‰Work slipping through cracks.

šŸ‘‰Leaders stepping in to ā€œfixā€ things.

šŸ‘‰Teams feel blamed instead of supported.

šŸ‘‰Repeated breakdowns in the same places.

Accountability isn’t enforced; it’s designed.Ā 

It’s the result of clear ownership, transparent processes, and proactive communication.

šŸŽÆHere's the truth: Real, sustainable accountability comes from intentional organizational design.Ā 

Course-correcting after the fact is not a sound business solution.

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The Moment Technical Leaders Lose Leverage

I’m seeing a recurring leadership risk inside A/E/C firms right now.

Strong project managers get promoted; their technical performance is consistent, but something quietly breaks down in high-stakes conversations with clients, principals, or internal teams. 🚩

The risks are higher, and expectations shift from expertise to influence—subtle but critical.

Leaders sense it early.

The hesitation, the over-explaining, and the missed cues are warning signs.Ā 

These moments erode trust and can affect a leader’s credibility—even when intentions are good.😮

The challenge isn’t confidence or personality.

āž”ļøThe real issue is conversational judgment. It’s a skill that’s rarely measured until it’s already had an impact on results.Ā 

Typically, it's a negative impact that results in frustration and lost bids.

šŸ”·This month, I’m opening a small number of private Leadership Conversation Audits for firm leaders who want clarity around a specific emerging or newly promoted leader—and what to correct, coach, or recalibr...

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Why Strong Project Managers Struggle in Executive Conversations

I’m seeing a recurring leadership risk inside A/E/C firms right now.

Strong project managers get promoted; their technical performance is consistent, but something quietly breaks down in high-stakes conversations with clients, principals, or internal teams. 🚩

The risks are higher, and expectations shift from expertise to influence—subtle but critical.

Leaders sense it early.

The hesitation, the over-explaining, and the missed cues are warning signs.Ā 

These moments erode trust and can affect a leader’s credibility—even when intentions are good.😮

The challenge isn’t confidence or personality.

āž”ļøThe real issue is conversational judgment. It’s a skill that’s rarely measured until it’s already had an impact on results.Ā 

Typically, it's a negative impact that results in frustration and lost bids.

šŸ”·This month, I’m opening a small number of private Leadership Conversation Audits for firm leaders who want clarity around a specific emerging or newly promoted leader—and what to correct, coach, or recalibr...

Continue Reading...

Why Meetings Drain Organizations and People

Executives often feel trapped in meetings because the organization hasn’t built processes that allow decisions to happen without them.Ā 

Meeting fatigue is a real thing for staff at all levels.😮

Common symptoms:

Meetings that exist only to clarify what should already be clear.

Does this sound familiar?Ā 

āž”ļøLeaders are being asked to approve routine decisions.

āž”ļøTeams are waiting for direction instead of moving forward.

āž”ļøEndless status updates instead of real problem‑solving lead to a lack of productivty.

Meetings aren’t the issue.

Missing systems are.

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