Susan Young's
Amplify Blog

 

 

 

Stepping Into Leadership Doesn't Have to Feel Overwhelming

Step up.

Moving into leadership roles may feel exciting, daunting, or downright scary.

Especially when project managers transition from job sites to client meetings.

Communication is the linchpin of A/E/C career growth.🎯

Not just sending RFIs on tablets or sharing drone-generated 3D models for BIM.

I mean productive toolbox talks, clarity in high-stakes client meetings, and resolving misunderstandings with colleagues about CRM content.

➡️Human-to-human interactions make or break deals and career trajectories.

October is Construction Careers Month, a reminder that despite AI and technology, good old-fashioned interpersonal communication is how we grow professionally and personally.

Procore Technologies recognizes this, too.

I'm thrilled to partner with Procore and bring my pioneering communications training to construction companies worldwide.🙌

To uplevel your skills and career, don't underestimate human-to-human communication.

It's time to learn.

It's time to step up.

 

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7 Business and Communication Insights from Dolly Parton

The real deal.

Around the world, people continue to pay tribute to Dolly Parton's legacy.

What stands out about Dolly's life is her simplicity and lack of pretension.

Whatever she was doing—singing on stage, acting in a film, or giving a one-on-one interview—Dolly always seemed down-to-earth.

Here are 7 takeaways from her life that we can apply to business, communication, and our own lives:

🔷On showing up: It was no secret; Dolly often spoke about wearing wigs. Why pretend, she said? Although she had a public image, the woman was genuine.

🔷On relating to people: The 80-year-old legend made people feel seen. Whether singing to millions or talking to one person, she communicated with warmth and without pretense. Not every celebrity or leader can do this. Dolly was straightforward; she spoke plainly, and people listened.

🔷On curiosity: Dolly believed curiosity could change a life.

In 1995, she launched her "Imagination Library" in her home state of Tennessee. Children around the globe have rece...

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The Power is Not in Your Words

No words.

Our nonverbal communication is much more powerful than our spoken words.

Research from Nature-dot-com says that people don’t just listen to what we say.

They also interpret our facial expressions, body language, and vocal cues at the same time. 💯

You don’t have to say much because nonverbal cues and clues can substantially shape perceptions of emotion, credibility, and trust.

The bottom line: Be a people-watcher.

Pay attention to body language and physical energy. Equally important, be aware of your own facial expressions and gestures when interacting with others.

 

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Why Smart Leaders Don't Waste the Summer Slowdown

Toes in the sand.

Summer can feel like a chance to slow down and take a break.

But the best leaders use this time to spot problems before they become costly.🎯

When schedules are hectic, it’s easy to miss communication gaps.

More meetings happen, decisions are delayed, processes become shortcuts, and people start making assumptions.

That’s what I love about summer: the slower pace creates space to reflect.

➡️This is a good moment to ask yourself: What will you change now?

• Are there meetings that no longer have a clear purpose?

• Where do decisions tend to get stuck?

• Is there important knowledge that only one person knows?

• Which conversations have been put off because everyone was too busy?

When things get busy, problems show up.😯

When things slow down, take the chance to fix them now.🧨

Leaders who use the summer to improve communication and decision-making often start the fall with more clarity, stronger momentum, and fewer surprises.

What is one problem you can start working on right now?

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Before Investing in Another AI Tool, Do This

Accelerating confusion.

The chaotic pace of change with AI can feel overwhelming.

From proposals and documentation to enterprise risk and conflict resolution, firms that strategically embrace AI have a significant competitive advantage.

➡️As these changes accelerate into 2026, A/E/C leaders faces a key question:

Is your firm's communication and decision-making infrastructure keeping pace with your technology investments?

High-performing firms don't simply use more tools. 

They're establishing clear communication standards, governance protocols, accountability, and measurable business outcomes.💯

Only six months remain to align leadership priorities in 2026.

Before the end of the year, A/E/C executives should prioritize:

✅Meaningful performance measures that connect AI investments to business results—not just technology adoption.

✅Consistent communication standards that keep AI-generated information accurate and client-ready.

✅Clear expectations that help employees use AI confidently, responsibly, ...

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3 Words You Need for Resilience and Success

Three words.

There are three words that sum up the key to success in anything and everything we do.

🏀These three words—a guiding phrase—were highlighted last night after the New York Knicks made the greatest comeback in NBA Finals history, edging past the San Antonio Spurs, 107-106.🏀

The Knicks' OG Anunoby scored the winning basket in the final two seconds, overcoming a 29-point deficit.

Thunderous cheers erupted as stunned Knicks fans celebrated at Madison Square Garden.

Within a minute, ESPN's Lisa Salters interviewed Anunoby about the comeback.

She asked how he and his teammates managed the victory and what he thought mid-game as the Spurs dominated.🥇

Anunoby revealed the three words that fueled their comeback: Stay with it.

He told Salters his team is resilient and never gives up. They stay with it and keep pushing.

In the span of a 90-second interview, Anunoby said "stay with it" several times.

It resonates with me as I've turned to this mantra for years. You can, too.

No matter the challeng...

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Deciding to Prioritize Your Communication

You decide.

Taking small, consistent actions each day can be an effective way to make progress toward your goals.

If you have reasons for not taking even a small step toward your goal, consider whether any of those reasons might be holding you back. 

🚩Another word for reasons is excuses.

Sometimes, what we see as reasons could also be seen as obstacles to progress.

Yes, we're all busy. Many people in A/E/C feel burned out, overwhelmed, or anxious. The world can feel beyond chaotic. 

And, even in tumultuous times, many people try not to let their circumstances keep them stuck.

Here's something to consider: Some of the most important conversations aren’t with bosses or partners. 

The conversations and communication you have with yourself are critical. 💯

Your self-talk. Your internal chatter. This is what matters most.

🥇Your internal narrative shapes your mindset and success. 

When you bypass reasons and focus fully on your goal, consistent action and accountability can help you reach the finish lin...

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Why Tech Savvy Professionals Must Embrace Marketing

Today, everyone is in marketing.

Most A/E/C professionals, however, don't see themselves as marketers, business developers, or salespeople.

Especially highly skilled technical people.

You might not have a degree in marketing or sales. It probably wasn't your original plan.😕

But technical professionals often need to scale back the tech talk that can confuse stakeholders and clients.

Most are interested in the end result, not the process. They want to see the WOW—the finished product.⬅️

Project managers, superintendents, and estimators need a mindset shift that embraces marketing as part of their roles.

An example I heard years ago will likely resonate with you: Sell the painted room, not the paint.

🎯Here’s the bottom line: Those who focus on the WOW, not the HOW, connect and engage with stakeholders.

This is your ticket to increasing trust and profits.

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