Susan Young's
Amplify Blog

 

 

 

Deciding to Prioritize Your Communication

You decide.

Taking small, consistent actions each day can be an effective way to make progress toward your goals.

If you have reasons for not taking even a small step toward your goal, consider whether any of those reasons might be holding you back. 

🚩Another word for reasons is excuses.

Sometimes, what we see as reasons could also be seen as obstacles to progress.

Yes, we're all busy. Many people in A/E/C feel burned out, overwhelmed, or anxious. The world can feel beyond chaotic. 

And, even in tumultuous times, many people try not to let their circumstances keep them stuck.

Here's something to consider: Some of the most important conversations aren’t with bosses or partners. 

The conversations and communication you have with yourself are critical. 💯

Your self-talk. Your internal chatter. This is what matters most.

🥇Your internal narrative shapes your mindset and success. 

When you bypass reasons and focus fully on your goal, consistent action and accountability can help you reach the finish lin...

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Why Tech Savvy Professionals Must Embrace Marketing

Today, everyone is in marketing.

Most A/E/C professionals, however, don't see themselves as marketers, business developers, or salespeople.

Especially highly skilled technical people.

You might not have a degree in marketing or sales. It probably wasn't your original plan.😕

But technical professionals often need to scale back the tech talk that can confuse stakeholders and clients.

Most are interested in the end result, not the process. They want to see the WOW—the finished product.⬅️

Project managers, superintendents, and estimators need a mindset shift that embraces marketing as part of their roles.

An example I heard years ago will likely resonate with you: Sell the painted room, not the paint.

🎯Here’s the bottom line: Those who focus on the WOW, not the HOW, connect and engage with stakeholders.

This is your ticket to increasing trust and profits.

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Successful Leaders Own Their Communication

Underestimating clarity is dangerous in business.

Without clarity, there's confusion. ⬅️

The result is poor communication that causes assumptions, delays, and weakens trust.

🚩It's almost impossible to execute ideas when people are confused.

In A/E/C, unclear communication increases risk.

One thing I often hear from clients: “Everyone thought someone else handled it.”

This is not a business strategy.

Successful leaders own their communication. 💯

They model straightforward communication because they know their teams are watching.

 

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Exciting News About Our BS Conversations Launch!

I'm over-the-moon excited to share this breaking news with you!

🔷Keep your eye on this blog in the coming weeks as we unveil...

Susan Young's The Business of Success Podcast 

Yes, the podcast space is saturated, but most are sitting dormant.

Hosts started and quickly fell off the cliff.

➡️The Business of Success is edgy, but there is no cliff.⬅️

These are:

🎯15-minute no-BS conversations that impact and inspire

🎯Featuring business professionals with wisdom from all walks of life

🎯Dropping 7 days a week!

Why now?

Because the best advice often comes from the person nobody expected.

Stay tuned!

 
 
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Developing Employees Requires Engaging Them

Leadership and succession planning are top priorities in A/E/C today, but there's a common factor behind their success.

Employee acquisition and retention in our ongoing labor shortage pose unique challenges.

These challenges, at their core, all circle back to communication.

Your communication is the foundation for addressing labor and leadership struggles.

👉We're often quick to pass the buck to our post-COVID world.

👉Or to Gen Z and their phone addictions.

👉Or to TikTok influencers and trendy memes.

Look, no one is to "blame" for the industry's struggles with interpersonal communication.

To improve, we must acknowledge our shared responsibility and act on it.

Like a drone, business and personal growth require us to see the big picture.

This framework will get you started:

  • Exploring: Thousands of years ago, curious cave dwellers went on daily quests to find food. The word "quest" is the root of questions.

Reflect on whether you are asking yourself the right questions to...

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How to Build A Powerful Business Development Team

Most of us expect to hear about design-build in the field, but let's talk about design-build as it applies to business development.

How are you going to sustain revenue and year-over-year growth?

It’s about designing and building your business development team.

📈To increase profitability and develop younger staff, firms must invest in project managers, superintendents, and estimators to help capture more pursuits.

Designing and building higher-level teams requires critical thinking skills, the ability to ask open-ended questions, the willingness to pivot and respond, and the confidence to articulate technical data to stakeholders.🎯

The coaching model I’m describing is an integral, ongoing part of leadership development.

It involves not just formal or occasional mentoring but also daily interactions in which PMs and other senior leaders identify in-the-moment teaching opportunities.💯

Business coaching—combined with mentoring—uplevels communication, clarity, and confidence.

This applies to le...

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Training Only Pays Off When It's Applied

In the last six months, I've seen three doctors for minor issues.

Three doctors. Three different minor ailments.

All three suggested over-the-counter treatments, and I agreed with their advice.

One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.💰

Despite paying for the device every month, I still haven’t used it.

Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.

The box just sits there collecting dust.

I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.

I’m sharing this because the same thing often happens with training programs.

🎯People who actually use what they learn in training see real results and do well.

Others just let the training materials collect dust.

These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...

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Disappointed? These 9 Words Will Get You Back on Track

If you’ve ever veered off the success path and detoured into “Pity City,” there’s a powerful, yet simple phrase to get back on track. 

➡️Nine short words. That’s it. 

When I’m in the middle of a struggle, rough patch, or “woe is me” moment, I mumble these words to myself. 

Sometimes out loud. Sometimes in my head. 

🔷Yep, I turn to a 9-word phrase that always helps me refocus and reframe. 

These words remind me of the fortitude, power, and strength I have to persevere. 

Many women, especially those in construction, navigate a litany of challenges that test their physical, emotional, and mental states every single day. 

👷‍♀️Our observance of Women's History Month reminds us of the pioneering women who have shaped our industry. And those who continue to work and lead in the contruction field. 🥇

Regardless of your gender, my nine words…stay with it, stay with it, stay with it…reminds us of our collective purpose and why we do what we do. 

You got this! 

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Passive-Aggressive Leadership is Quietly Sabotaging Your Bottom Line

Most A/E/C executives don't notice when leaders are being apathetic. You're often surrounded by it. 

Across offices and jobsites, passive-aggressive communication is eroding trust, delaying approvals, and increasing costly mistakes.

😮Does this sound familiar? 

“I guess that’s fine…” can bring approval delays.

Public praise and private undermining can lead to staff withholding critical project info.

Subtle gaslighting, like “That’s not what I said,” can cause frustration and confusion.

Here’s the impact:

🚩Project managers stop escalating risks

🚩Younger staff disengage

🚩Field-office tension increases

🚩Clients sense dysfunction

Let’s face it: Direct, accountable communication isn’t just a “soft skill.”

It’s operational risk management—and every missed conversation is a risk you can’t afford.

Ask yourself: Are you modeling the leadership your firm needs?

👉 Do your leaders address issues directly—or sideways?

👉 Is feedback clear and timely?

👉Are project conflicts resolved or buried?

Strong firms don’t toler...

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Accountability Is Not a People Issue

When accountability breaks down, leaders often assume it’s a people issue.

But accountability is a structural outcome. ⬅️

It’s rooted in how roles, processes, and expectations are established across organizations.

Warning signs show up in your A/E/C firm, looking like:

👉Confusion about who owns what.

👉Work slipping through cracks.

👉Leaders stepping in to “fix” things.

👉Teams feel blamed instead of supported.

👉Repeated breakdowns in the same places.

Accountability isn’t enforced; it’s designed. 

It’s the result of clear ownership, transparent processes, and proactive communication.

🎯Here's the truth: Real, sustainable accountability comes from intentional organizational design. 

Course-correcting after the fact is not a sound business solution.

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