Susan Young's
Amplify Blog

 

 

 

Why Smart Leaders Don't Waste the Summer Slowdown

Toes in the sand.

Summer can feel like a chance to slow down and take a break.

But the best leaders use this time to spot problems before they become costly.🎯

When schedules are hectic, it’s easy to miss communication gaps.

More meetings happen, decisions are delayed, processes become shortcuts, and people start making assumptions.

That’s what I love about summer: the slower pace creates space to reflect.

➡️This is a good moment to ask yourself: What will you change now?

• Are there meetings that no longer have a clear purpose?

• Where do decisions tend to get stuck?

• Is there important knowledge that only one person knows?

• Which conversations have been put off because everyone was too busy?

When things get busy, problems show up.😯

When things slow down, take the chance to fix them now.🧨

Leaders who use the summer to improve communication and decision-making often start the fall with more clarity, stronger momentum, and fewer surprises.

What is one problem you can start working on right now?

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Before Investing in Another AI Tool, Do This

Accelerating confusion.

The chaotic pace of change with AI can feel overwhelming.

From proposals and documentation to enterprise risk and conflict resolution, firms that strategically embrace AI have a significant competitive advantage.

➡️As these changes accelerate into 2026, A/E/C leaders faces a key question:

Is your firm's communication and decision-making infrastructure keeping pace with your technology investments?

High-performing firms don't simply use more tools. 

They're establishing clear communication standards, governance protocols, accountability, and measurable business outcomes.💯

Only six months remain to align leadership priorities in 2026.

Before the end of the year, A/E/C executives should prioritize:

✅Meaningful performance measures that connect AI investments to business results—not just technology adoption.

✅Consistent communication standards that keep AI-generated information accurate and client-ready.

✅Clear expectations that help employees use AI confidently, responsibly, ...

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3 Words You Need for Resilience and Success

Three words.

There are three words that sum up the key to success in anything and everything we do.

🏀These three words—a guiding phrase—were highlighted last night after the New York Knicks made the greatest comeback in NBA Finals history, edging past the San Antonio Spurs, 107-106.🏀

The Knicks' OG Anunoby scored the winning basket in the final two seconds, overcoming a 29-point deficit.

Thunderous cheers erupted as stunned Knicks fans celebrated at Madison Square Garden.

Within a minute, ESPN's Lisa Salters interviewed Anunoby about the comeback.

She asked how he and his teammates managed the victory and what he thought mid-game as the Spurs dominated.🥇

Anunoby revealed the three words that fueled their comeback: Stay with it.

He told Salters his team is resilient and never gives up. They stay with it and keep pushing.

In the span of a 90-second interview, Anunoby said "stay with it" several times.

It resonates with me as I've turned to this mantra for years. You can, too.

No matter the challeng...

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Deciding to Prioritize Your Communication

You decide.

Taking small, consistent actions each day can be an effective way to make progress toward your goals.

If you have reasons for not taking even a small step toward your goal, consider whether any of those reasons might be holding you back. 

🚩Another word for reasons is excuses.

Sometimes, what we see as reasons could also be seen as obstacles to progress.

Yes, we're all busy. Many people in A/E/C feel burned out, overwhelmed, or anxious. The world can feel beyond chaotic. 

And, even in tumultuous times, many people try not to let their circumstances keep them stuck.

Here's something to consider: Some of the most important conversations aren’t with bosses or partners. 

The conversations and communication you have with yourself are critical. 💯

Your self-talk. Your internal chatter. This is what matters most.

🥇Your internal narrative shapes your mindset and success. 

When you bypass reasons and focus fully on your goal, consistent action and accountability can help you reach the finish lin...

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Why Tech Savvy Professionals Must Embrace Marketing

Today, everyone is in marketing.

Most A/E/C professionals, however, don't see themselves as marketers, business developers, or salespeople.

Especially highly skilled technical people.

You might not have a degree in marketing or sales. It probably wasn't your original plan.😕

But technical professionals often need to scale back the tech talk that can confuse stakeholders and clients.

Most are interested in the end result, not the process. They want to see the WOW—the finished product.⬅️

Project managers, superintendents, and estimators need a mindset shift that embraces marketing as part of their roles.

An example I heard years ago will likely resonate with you: Sell the painted room, not the paint.

🎯Here’s the bottom line: Those who focus on the WOW, not the HOW, connect and engage with stakeholders.

This is your ticket to increasing trust and profits.

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Successful Leaders Own Their Communication

Underestimating clarity is dangerous in business.

Without clarity, there's confusion. ⬅️

The result is poor communication that causes assumptions, delays, and weakens trust.

🚩It's almost impossible to execute ideas when people are confused.

In A/E/C, unclear communication increases risk.

One thing I often hear from clients: “Everyone thought someone else handled it.”

This is not a business strategy.

Successful leaders own their communication. 💯

They model straightforward communication because they know their teams are watching.

 

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Developing Employees Requires Engaging Them

Leadership and succession planning are top priorities in A/E/C today, but there's a common factor behind their success.

Employee acquisition and retention in our ongoing labor shortage pose unique challenges.

These challenges, at their core, all circle back to communication.

Your communication is the foundation for addressing labor and leadership struggles.

👉We're often quick to pass the buck to our post-COVID world.

👉Or to Gen Z and their phone addictions.

👉Or to TikTok influencers and trendy memes.

Look, no one is to "blame" for the industry's struggles with interpersonal communication.

To improve, we must acknowledge our shared responsibility and act on it.

Like a drone, business and personal growth require us to see the big picture.

This framework will get you started:

  • Exploring: Thousands of years ago, curious cave dwellers went on daily quests to find food. The word "quest" is the root of questions.

Reflect on whether you are asking yourself the right questions to...

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How to Build A Powerful Business Development Team

Most of us expect to hear about design-build in the field, but let's talk about design-build as it applies to business development.

How are you going to sustain revenue and year-over-year growth?

It’s about designing and building your business development team.

📈To increase profitability and develop younger staff, firms must invest in project managers, superintendents, and estimators to help capture more pursuits.

Designing and building higher-level teams requires critical thinking skills, the ability to ask open-ended questions, the willingness to pivot and respond, and the confidence to articulate technical data to stakeholders.🎯

The coaching model I’m describing is an integral, ongoing part of leadership development.

It involves not just formal or occasional mentoring but also daily interactions in which PMs and other senior leaders identify in-the-moment teaching opportunities.💯

Business coaching—combined with mentoring—uplevels communication, clarity, and confidence.

This applies to le...

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Training Only Pays Off When It's Applied

In the last six months, I've seen three doctors for minor issues.

Three doctors. Three different minor ailments.

All three suggested over-the-counter treatments, and I agreed with their advice.

One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.💰

Despite paying for the device every month, I still haven’t used it.

Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.

The box just sits there collecting dust.

I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.

I’m sharing this because the same thing often happens with training programs.

🎯People who actually use what they learn in training see real results and do well.

Others just let the training materials collect dust.

These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...

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