Susan Young's
Amplify Blog

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How to Build A Powerful Business Development Team

Most of us expect to hear about design-build in the field, but let's talk about design-build as it applies to business development.

How are you going to sustain revenue and year-over-year growth?

It’s about designing and building your business development team.

šŸ“ˆTo increase profitability and develop younger staff, firms must invest in project managers, superintendents, and estimators to help capture more pursuits.

Designing and building higher-level teams requires critical thinking skills, the ability to ask open-ended questions, the willingness to pivot and respond, and the confidence to articulate technical data to stakeholders.šŸŽÆ

The coaching model I’m describing is an integral, ongoing part of leadership development.

It involves not just formal or occasional mentoring but also daily interactions in which PMs and other senior leaders identify in-the-moment teaching opportunities.šŸ’Æ

Business coaching—combined with mentoring—uplevels communication, clarity, and confidence.

This applies to le...

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Training Only Pays Off When It's Applied

In the last six months, I've seen three doctors for minor issues.

Three doctors. Three different minor ailments.

All three suggested over-the-counter treatments, and I agreed with their advice.

One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.šŸ’°

Despite paying for the device every month, I still haven’t used it.

Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.

The box just sits there collecting dust.

I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.

I’m sharing this because the same thing often happens with training programs.

šŸŽÆPeople who actually use what they learn in training see real results and do well.

Others just let the training materials collect dust.

These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...

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Disappointed? These 9 Words Will Get You Back on Track

If you’ve ever veered off the success path and detoured into ā€œPity City,ā€ there’s a powerful, yet simple phrase to get back on track.Ā 

āž”ļøNine short words. That’s it.Ā 

When I’m in the middle of a struggle, rough patch, or ā€œwoe is meā€ moment, I mumble these words to myself.Ā 

Sometimes out loud. Sometimes in my head.Ā 

šŸ”·Yep, I turn to a 9-word phrase that always helps me refocus and reframe.Ā 

These words remind me of the fortitude, power, and strength I have to persevere.Ā 

Many women, especially those in construction, navigate a litany of challenges that test their physical, emotional, and mental states every single day.Ā 

šŸ‘·ā€ā™€ļøOur observance of Women's History Month reminds us of the pioneering women who have shaped our industry. And those who continue to work and lead in the contruction field. šŸ„‡

Regardless of your gender, my nine words…stay with it, stay with it, stay with it…reminds us of our collective purpose and why we do what we do.Ā 

You got this!Ā 

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Passive-Aggressive Leadership is Quietly Sabotaging Your Bottom Line

Most A/E/C executives don't notice when leaders are being apathetic. You're often surrounded by it.Ā 

Across offices and jobsites, passive-aggressive communication is eroding trust, delaying approvals, and increasing costly mistakes.

😮Does this sound familiar? 

ā€œI guess that’s fineā€¦ā€ can bring approval delays.

Public praise and private undermining can lead to staff withholding critical project info.

Subtle gaslighting, like ā€œThat’s not what I said,ā€ can cause frustration and confusion.

Here’s the impact:

🚩Project managers stop escalating risks

🚩Younger staff disengage

🚩Field-office tension increases

🚩Clients sense dysfunction

Let’s face it: Direct, accountable communication isn’t just a ā€œsoft skill.ā€

It’s operational risk management—and every missed conversation is a risk you can’t afford.

Ask yourself: Are you modeling the leadership your firm needs?

šŸ‘‰ Do your leaders address issues directly—or sideways?

šŸ‘‰ Is feedback clear and timely?

šŸ‘‰Are project conflicts resolved or buried?

Strong firms don’t toler...

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Accountability Is Not a People Issue

When accountability breaks down, leaders often assume it’s a people issue.

But accountability is a structural outcome. ā¬…ļø

It’s rooted in how roles, processes, and expectations are established across organizations.

Warning signs show up in your A/E/C firm, looking like:

šŸ‘‰Confusion about who owns what.

šŸ‘‰Work slipping through cracks.

šŸ‘‰Leaders stepping in to ā€œfixā€ things.

šŸ‘‰Teams feel blamed instead of supported.

šŸ‘‰Repeated breakdowns in the same places.

Accountability isn’t enforced; it’s designed.Ā 

It’s the result of clear ownership, transparent processes, and proactive communication.

šŸŽÆHere's the truth: Real, sustainable accountability comes from intentional organizational design.Ā 

Course-correcting after the fact is not a sound business solution.

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The Moment Technical Leaders Lose Leverage

I’m seeing a recurring leadership risk inside A/E/C firms right now.

Strong project managers get promoted; their technical performance is consistent, but something quietly breaks down in high-stakes conversations with clients, principals, or internal teams. 🚩

The risks are higher, and expectations shift from expertise to influence—subtle but critical.

Leaders sense it early.

The hesitation, the over-explaining, and the missed cues are warning signs.Ā 

These moments erode trust and can affect a leader’s credibility—even when intentions are good.😮

The challenge isn’t confidence or personality.

āž”ļøThe real issue is conversational judgment. It’s a skill that’s rarely measured until it’s already had an impact on results.Ā 

Typically, it's a negative impact that results in frustration and lost bids.

šŸ”·This month, I’m opening a small number of private Leadership Conversation Audits for firm leaders who want clarity around a specific emerging or newly promoted leader—and what to correct, coach, or recalibr...

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Why Strong Project Managers Struggle in Executive Conversations

I’m seeing a recurring leadership risk inside A/E/C firms right now.

Strong project managers get promoted; their technical performance is consistent, but something quietly breaks down in high-stakes conversations with clients, principals, or internal teams. 🚩

The risks are higher, and expectations shift from expertise to influence—subtle but critical.

Leaders sense it early.

The hesitation, the over-explaining, and the missed cues are warning signs.Ā 

These moments erode trust and can affect a leader’s credibility—even when intentions are good.😮

The challenge isn’t confidence or personality.

āž”ļøThe real issue is conversational judgment. It’s a skill that’s rarely measured until it’s already had an impact on results.Ā 

Typically, it's a negative impact that results in frustration and lost bids.

šŸ”·This month, I’m opening a small number of private Leadership Conversation Audits for firm leaders who want clarity around a specific emerging or newly promoted leader—and what to correct, coach, or recalibr...

Continue Reading...

The Client Experience Gap

Client challenges don't typically come from poor intentions or weak talent.

Problems on projects come from inconsistent processes that leave teams guessing in high‑stakes moments.

This is the client experience gap that shows up as miscommunication:

🚩Different PMs delivering wildly different experiences

🚩Missed details that should be automatic

🚩Clients feel like they need to manage the team

🚩Rework caused by unclear handoffs

🚩Leaders stepping in to ā€œsaveā€ meetings

Your clients don’t want heroics.

They want consistency.

šŸŽÆConsistency comes from communication-based systems.Ā 

The completion of successful A/E/C projects requires strong foundations.

Not just effort.

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Why Meetings Drain Organizations and People

Executives often feel trapped in meetings because the organization hasn’t built processes that allow decisions to happen without them.Ā 

Meeting fatigue is a real thing for staff at all levels.😮

Common symptoms:

Meetings that exist only to clarify what should already be clear.

Does this sound familiar?Ā 

āž”ļøLeaders are being asked to approve routine decisions.

āž”ļøTeams are waiting for direction instead of moving forward.

āž”ļøEndless status updates instead of real problem‑solving lead to a lack of productivty.

Meetings aren’t the issue.

Missing systems are.

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The Invisible Talent Drain in A/E/C

Many A/E/C firms point to recruiting as their main challenge.

But is that truly the core issue?

Here's the real issue: Retention suffers because expectations are unclear and development is fragmented. That’s what’s draining your talent.

The signals become obvious once you look more closely:

🚩New hires struggle to ramp up.

🚩Mid‑level staff feel stuck.

🚩Managers spend more time correcting than coaching.

My nephew and niece, 26 and 32, both started new jobs recently in completely different fields.Ā 

Each prefers to work independently. Both are very smart.Ā 

Each told me they've asked for help finding project info.Ā 

Each said their boss barked, "Find it yourself."Ā 

More than once.

This isn't leadership or coaching.Ā 

It isn't a culture that welcomes smart people.

This isn't about coddling younger staff; it's about coaching and knowledge transfer.

People leave jobs for clarity—a clear path, clear coaching, clear expectations—not just for higher pay.

People don’t quit hard work.

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