Susan Young's
Amplify Blog

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Why Strong Project Managers Struggle in Executive Conversations

I’m seeing a recurring leadership risk inside A/E/C firms right now.

Strong project managers get promoted; their technical performance is consistent, but something quietly breaks down in high-stakes conversations with clients, principals, or internal teams. 🚩

The risks are higher, and expectations shift from expertise to influence—subtle but critical.

Leaders sense it early.

The hesitation, the over-explaining, and the missed cues are warning signs.Ā 

These moments erode trust and can affect a leader’s credibility—even when intentions are good.😮

The challenge isn’t confidence or personality.

āž”ļøThe real issue is conversational judgment. It’s a skill that’s rarely measured until it’s already had an impact on results.Ā 

Typically, it's a negative impact that results in frustration and lost bids.

šŸ”·This month, I’m opening a small number of private Leadership Conversation Audits for firm leaders who want clarity around a specific emerging or newly promoted leader—and what to correct, coach, or recalibr...

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Real A/E/C Leaders Aren't Chasing Buy-In

Getting buy-in from senior leadership or younger A/E/C staff isn't a one-off.

Buy-in pales in comparison to trust, loyalty, and honest relationships.

Buy-in feels like you're trying to convince someone or push them over the finish line to close a sale.😯

People whoĀ form deeper relationshipsĀ and have mutual respect don't use this phrase.

They are the leaders who:

āœ…Brainstorm

āœ…Talk things through

āœ…Gather insights

āœ…Ask for differing opinions

āœ…Appreciate wisdom

Then they make a decision.

Critical thinkers and responsible leaders haveĀ higher-level conversations.Ā 

They don't need others to buy into anything.

Forget buy-in.

🧨Instead, take the time to nurture relationships, listen deeply, be respectful, and be attentive.

Yes, you may get pushback.Ā 

Differing opinions needn't be divisive; they are opportunities to learn and evolve.

If you want toĀ improve communication and build consensus, don't consider it "buy-in."Ā 

Instead, be strategic and welcome others' input.

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When AEC Goes 'All In' on Communication, This Happens

"I've grown from it and want to keep going."

This is what a group coaching client, Phyllis, told me today.Ā 

I've watched her go all in these past three months of Amplify, my online coaching program.Ā 

It's where A/E/C pros uplevel theirĀ communication,Ā confidence, and sales.Ā 

Still, the way to grow andĀ get your desired resultsĀ is to be eager to learn.Ā 

🧨Honoring commitments was also discussed in our coaching session. 

šŸ‘€People showed up to Amplify in different ways.Ā 

They participated on different levels.

So they dug into the content and enjoyed the wisdom and techniques they hadn't heard before.šŸ‘

They appreciated my no-nonsense approach toĀ building human connections.Ā 

Like so many in A/E/C, students wanted to:

  • Become moreĀ clear and confidentĀ in business development meetings.
  • Overcome limiting beliefs around public speaking and communication.
  • Learn high-level brain science so that selling is conversational—without awkward, canned slide decks.
  • Simplify complex data to engag
  • ...
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