Susan Young's
Amplify Blog

 

 

 

When A/E/C Leaders Refuse to Adapt

A/E/C FACT about lost bids, productivity, trust, and talent: 

Struggles with people skills will only end when industry leaders seriously commit to learning today’s communication strategies.

For themselves and their teams. 

”People didn’t understand it wasn’t working while it wasn’t working.” 

I heard this line on Election Night TV coverage. 

It hit me straight between the eyes as it’s spot-on for the sustainable growth CEOs are pursuing. 

Put egos aside. 

Level up your own leadership and self-awareness. 

Prioritize communication and BD training now —not next quarter or next year. 

“People didn’t understand it wasn’t working while it wasn’t working.” 

Let that land. 

Then equip yourselves with the right and repeatable tools for lasting growth and transformation.

Reach out and let’s do it. 

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The Truth About Shortcuts to A/E/C Legacies

You don't need more tech hacks to develop new A/E/C leaders.

We need to share wisdom in heartfelt and relatable ways.

There are no shortcuts to wisdom, especially post-COVID.

Emerging leaders are craving meaningful "lessons learned" from senior execs.

They believe they have to be perfect and know everything.

Many feel like they're shouting into the abyss.

C-suite execs riding their own ego waves are drowning out the messages and cries for help.

Quit beating the drum about sustainable growth.

Instead, commit to developing today's communication skills.

Have deeper conversations.

When your entire org chart prioritizes communication, sustainable growth comes easily.

I'll show you the way. Drop me a note.

Let's do it.

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Summer Interns Want Wisdom, Not Busy Work

LinkedIn feeds are brimming with welcome posts and smiling young faces of eager A/E/C summer interns.

Some may become employees at your firm.

How are leaders imparting wisdom and sharing experiences with interns — and staff?

Personal anecdotes and epiphanies aren't in curriculums and rubrics.

They are between your ears and in your heart.

You have invaluable stories and insights. 

The next generation in A/E/C needs and wants to learn from your troubles and triumphs. 

Aspiring talent is watching you. 

Your teams notice how you interact and communicate. 

Are you leading with heart and wisdom?

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4 Essentials to Sharing an Impactful Business Story in A/E/C

 

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects. 

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

 

The full video episode is here.

Click here to access the audio file.

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When AEC Goes 'All In' on Communication, This Happens

"I've grown from it and want to keep going."

This is what a group coaching client, Phyllis, told me today. 

I've watched her go all in these past three months of Amplify, my online coaching program. 

It's where A/E/C pros uplevel their communication, confidence, and sales. 

Still, the way to grow and get your desired results is to be eager to learn. 

Honoring commitments was also discussed in our coaching session. 

People showed up to Amplify in different ways. 

They participated on different levels.

So they dug into the content and enjoyed the wisdom and techniques they hadn't heard before.

They appreciated my no-nonsense approach to building human connections. 

Like so many in A/E/C, students wanted to:

  • Become more clear and confident in business development meetings.
  • Overcome limiting beliefs around public speaking and communication.
  • Learn high-level brain science so that selling is...
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