Susan Young's
Amplify Blog

 

 

 

The Truth About Shortcuts to A/E/C Legacies

You don't need more tech hacks to develop new A/E/C leaders.

We need to share wisdom in heartfelt and relatable ways.

There are no shortcuts to wisdom, especially post-COVID.

Emerging leaders are craving meaningful "lessons learned" from senior execs.

They believe they have to be perfect and know everything.

Many feel like they're shouting into the abyss.

C-suite execs riding their own ego waves are drowning out the messages and cries for help.

Quit beating the drum about sustainable growth.

Instead, commit to developing today's communication skills.

Have deeper conversations.

When your entire org chart prioritizes communication, sustainable growth comes easily.

I'll show you the way. Drop me a note.

Let's do it.

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How an Elevator Repairman Taught Me a Huge Communication Lesson

 

Life lessons come in so many different forms.  

Regardless of our expertise or education, seemingly ordinary experiences can bring powerful transformation. 

And they make for fabulous stories.

Can you spare 6 minutes to hear the heartwarming communication lesson I learned from a guy named Lamar?

It all unfolded in a podcast interview called Resilience in Action with host Erin Brown. 

Click the video above to hear the story, or click here.

And if you want to improve your business storytelling, hit me up.

 

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The Human Factor in A/E/C Communication is Timeless

It’s just a fad. 

That’s what people and business analysts said 20 years ago when social media started to take off. 

None of us has a crystal ball around how we’ll interact, connect, and communicate in the next 20 years. 

That’s why it’s so freakin’ important NOT to leave behind the timeless forms of human-to-human communication:

-Being curious 


-Giving others the gift of your attention 


-Asking meaningful questions and genuinely listening 


-Using stories to connect emotionally with people 


-Developing charisma so others feel comfortable around you

It’s impossible to replace these five qualities with technology. They certainly aren’t fads

It is absolutely possible to learn these skills and live a more fulfilling life—at work and home. 

Reach out if you want to finetune your communication, leadership, and business relationships. 

A/E/C teams that want to help grow firms and their careers need...

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4 Essentials to Sharing an Impactful Business Story in A/E/C

 

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects. 

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

 

The full video episode is here.

Click here to access the audio file.

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Sales Presentations Don't Require Bragging

Sales presentations mean we have to talk about ourselves.

Most Doers in architecture, engineering, and construction aren't comfortable bragging about themselves.

Here's the deal. It's not about being egotistical.

It's about being relevant.

If you feel like you're boasting, you've got it all wrong.

Project managers, estimators, schedulers, commissioners, and program managers have to feel confident. 

And speak with humility.

Your job title or industry doesn't matter.

A/E/C folks in business development meetings must self-promote to win construction bids. 

To be effective, show prospects why your accomplishments are relevant to them.

That's not bragging.

That's understanding business marketing and branding.

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Risky Communication in A/E/C is Costly

Do you know this social abbreviation: IYKYK.

If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please.

So, here's a loaded question for construction executives and principals...

Do you know when each person on your team last had sales or communication training?

This is a critical piece of risk management you probably haven't considered.

Risk management isn't limited to job sites or design reworks.

A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.

Forget bid packages for a minute.

They need and want the storytelling and selling techniques for today's business world.

Your reputation and bottom line are on the line when you fail to see gaps in communication.

People who close contracts are exceptional communicators.

So, here's a scary fact:

Some 90% of the people in my A/E/C training programs have never attended a formal program until we met....

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Subject Matter Experts have These Qualities. Do You?

To be seen as a subject matter expert, you must know how to articulate your message.

It's not tricky.

The magic isn't in a bid package.

It's not about your slide deck.

It's not about how long you've been in the A/E/C industry.

You have to feel like a subject matter expert and leader.

You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.

At meetings and conferences. Podcast and media interviews. On videos. At internal gatherings.

Look, you know your "stuff."

If the communication piece is missing, you can't share your knowledge and wisdom. #Fact

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AEC Sales Presentations Need Outstanding Communication, Not Golf Balls

Business development and sales tip for A/E/C leaders: 

Golf lessons don't replace communication training. 

I talked recently with Jeff Sample, a new friend and entrepreneur. We chatted about leadership and mindset.  

Sure, business deals happen on golf courses.

Jeff told me about an AEC firm paying for engineers' golf lessons.

No. No. No.

Successful Seller Doer meetings demand clear, relatable presentations peppered with storytelling. 

No golf balls or lessons necessary.

Prospects expect you to connect the dots and differentiate your firm from others. 

Architects, engineers, and construction pros don't learn this on the back 9. 

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