Risky Communication in A/E/C is Costly

Do you know this social abbreviation: IYKYK.

If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please. 🙄

So, here's a loaded question for construction executives and principals...

👉Do you know when each person on your team last had sales or communication training?

This is a critical piece of risk management you probably haven't considered.

Risk management isn't limited to job sites or design reworks. 👈

A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.

Forget bid packages for a minute.

They need and want the storytelling and selling techniques for today's business world.

Your reputation and bottom line are on the line when you fail to see gaps in communication.

🎆People who close contracts are exceptional communicators. 🎆

So, here's a scary fact:

Some 90% of the people in my A/E/C training programs have never attended a formal program until we met. Engineers are especially at risk.

🎯You can't win bids if you've never learned the skillset.🎯

Some 75% tell me they haven't taken a training program in the past 10 years.

Consider how our world has changed (plus COVID) in the past decade. 🌍

Leaders must know the professional development level of each employee.

Those who don't know the communication gaps are taking an unnecessary risk.

IYKYK.

If you don't know, find out fast and provide the tools your teams need for success.

Have that conversation now.

It may feel awkward. Still the bigger price you pay is lost revenue.💲💲💰💰

Together, you can set realistic expectations around relationship building and profitability.