Imagine a world where shortlisted interviews didn't open with rah-rah team slides and your firm's values.
It does exist, my friends.
Here's how leading-edge marketers land new clients:
They embrace curiosity and resist complacency.
The foundation of business development is hunger.
It's knowing how to whet a prospect's appetite and skillfully keep their attention.
*Is your team dropping seeds that pique interest and spark creative conversations?
*Your dream clients are starving for fresh approaches and delicious interactions.
Profitable firms with empowering staff sprinkle curiosity into everything they do.
Forget complacency and develop this one communication skill that grows people and profits.
Let's do it!
Do you know this social abbreviation: IYKYK.
If you know, you know. (My adulting kids recently told me the meaning.) No judgment, please.
So, here's a loaded question for construction executives and principals...
Do you know when each person on your team last had sales or communication training?
This is a critical piece of risk management you probably haven't considered.
Risk management isn't limited to job sites or design reworks.
A/E/C firms lose market share, talent, and trust when teams can't confidently articulate their value. And their brand values.
Forget bid packages for a minute.
They need and want the storytelling and selling techniques for today's business world.
Your reputation and bottom line are on the line when you fail to see gaps in communication.
People who close contracts are exceptional communicators.
So, here's a scary fact:
Some 90% of the people in my A/E/C training programs have never attended a formal program until we met....
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