Susan Young's
Amplify Blog

 

 

 

The Best Skill Top A/E/C Firms Use to Win Bigger Projects

Imagine a world where shortlisted interviews didn't open with rah-rah team slides and your firm's values.

It does exist, my friends.

Here's how leading-edge marketers land new clients:

They embrace curiosity and resist complacency.

The foundation of business development is hunger.

It's knowing how to whet a prospect's appetite and skillfully keep their attention.

*Is your team dropping seeds that pique interest and spark creative conversations?

*Your dream clients are starving for fresh approaches and delicious interactions.

Profitable firms with empowering staff sprinkle curiosity into everything they do.

Forget complacency and develop this one communication skill that grows people and profits.

Let's do it!

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The Instant Way to Connect and Communicate That You Probably Don't Know

Ever feel like you're "talking past" someone?

It's super frustrating.

It's like you're speaking Spanish, and they're speaking French.

Of course, there is confusion and misunderstanding!

Uncertainty runs rampant in A/E/C because most people aren't aware of our three main communication modalities.

It's important to know YOUR preferred style of communicating.

But to grow profits and trust, it's vital to identify other peoples' preferences.

Then, you'll feel more self-assured because you speak the same language. 

There is less stress and fewer mixups. 

How do you get on the same page as your prospects, clients, and colleagues?

We drop subtle clues and cues about our preferred communication method in every interaction.

Knowing how to pick up the clues makes it easy to bridge communication gaps.

You'll confidently resolve conflicts when they arise.

This single transformational skill skyrocketed my business 25 years ago. I use it every...

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How to Overcome Self-Doubt When You Don't Have All the Answers

 

If you''ve been in a shortlisted interview and don't have the answer to a question, don't beat yourself up. 

Watch the 1-minute video above and quit the negative self-talk so you can truly shine!

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Successful AEC Pursuits are Like TV Legend Phil Donahue

The pioneer of daytime TV talk shows, Phil Donahue, passed away yesterday. 

His syndicated show ended in 1996, after 26 years on-the-air.

There are many skills AEC business development marketers can learn from this legendary communicator. 

Donahue knew how to listen for the minutiae that others miss.

Attention to detail is crucial in our industry as you communicate an understanding of client needs and provide custom solutions.

Is there room to improve your teams' interview prep and presentations?

How do we develop a natural curiosity and understand people?

Learn how to ask quality questions and be more engaging.

How can we allow others to share their opinions while subtly driving conversations?

You've got to think on your feet and know how and when to pivot.

Another lesson from Donahue is how to invite differing opinions in a polite and welcoming way.

You foster open communication and encourage diverse perspectives.

Being open-minded and open-hearted...

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