I'm over-the-moon excited to share this breaking news with you!
🔷Keep your eye on this blog in the coming weeks as we unveil...
Susan Young's The Business of Success Podcast
Yes, the podcast space is saturated, but most are sitting dormant.
Hosts started and quickly fell off the cliff.
➡️The Business of Success is edgy, but there is no cliff.⬅️
These are:
🎯15-minute no-BS conversations that impact and inspire
🎯Featuring business professionals with wisdom from all walks of life
🎯Dropping 7 days a week!
Why now?
Because the best advice often comes from the person nobody expected.
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Stay tuned!
Small talk is a big deal.
Here's why it matters.
Because it drives revenue and requires subtle, respected confidence.
Yet most say low confidence holds them back at networking events, meetings, and conferences.😕
No more excuses!
➡️Use the communication tips below to boost your confidence and create stronger business connections.
.
Forgettable.
That's what happens when you're boring at work.
This isn't about personality.
🥇It's about perception and influence.
🥇It’s about differentiating yourself and your firm.
Dull people are low-impact communicators who disengage stakeholders.
Decision-makers don't award bids to flat communicators that seem to lack momentum. ⚠️
Despite technical strength, you'll likely lose credibility—and work—if your communication is flat.
🎯Here's the truth: Prospects and clients equate engagement and clarity with influence and leadership.
I've spent 26 years teaching A/E/C leaders to be memorable in business development and client-facing meetings.
I teach them to share heartfelt, engaging stories and to be compelling and clear, so they connect deeply with others.
Being boring means being invisible, because you are not top of mind.😕
Take the initiative and start honing your communication skills now so people remember you.
Those who commit to continuous improvement and easily engage their audience stand out....
You know how to build a room.
But do you know how to read a room?
Technical skills only get you so far.
In business, growing revenue isn't about technology or job titles.
It's about spotting subtle communication cues that give you:
🔷Greater influence
🔷New levels of respect
🔷Deeper connections
To get ahead, notice both verbal and nonverbal cues.
Pay attention to others' words, pacing, gestures, and expressions.
Here's the truth: Reading body language is key to negotiating and resolving conflict.
I learned this 30 years ago so I know it works. 💯
People who can read a room also exude confidence that most competitors lack.
Notice clues in your next interaction and start reading the room for a competitive edge.
In the last six months, I've seen three doctors for minor issues.
Three doctors. Three different minor ailments.
All three suggested over-the-counter treatments, and I agreed with their advice.
One treatment involves using a small machine several times a week. Even with insurance, I still pay $50 out of pocket each month.💰
Despite paying for the device every month, I still haven’t used it.
Maybe I’m just too lazy to set it up. I could easily use it while watching videos or TV, and the treatment doesn’t hurt at all.
The box just sits there collecting dust.
I keep it out where I can see it to remind myself, but even then, I keep paying $50 a month without using it.
I’m sharing this because the same thing often happens with training programs.
🎯People who actually use what they learn in training see real results and do well.
Others just let the training materials collect dust.
These employees end up complaining about delays, coworkers, or subcontractors. They stay stuck, waiting for things to improve...
Three words can reveal a lot about A/E/C managers and principals.
This phrase says a lot about your leadership style.
🚩When new hires hear this response, they often feel discouraged. It can be frustrating and even make them feel inadequate.
Saying 'figure it out' can make people feel undervalued, especially when they’re trying to learn how things work.
Newcomers to our industry want to understand the basics so they don't have to keep asking the same questions.
➡️Where can I find this?
➡️Could you please clarify the punch list for me?
➡️Is this the latest documentation?
Leaders should recognize that new team members want to learn, do well, and meet expectations.
If someone still needs a lot of help after a reasonable amount of time, there may be a bigger issue.
But in the first few months, it’s normal to feel overwhelmed.
There’s a learning curve.
Responding with 'figure it out' comes across as passive-aggressive.
It can negatively impact company culture, team morale, and project results.
When leader...
Proposal writers often spend over 100 hours preparing RFPs.
➡️The real secret to a strong bid isn’t just about how clear the messaging is.
In fact, most proposals include overly technical data, lengthy resumes, and confusing jargon that won't help you stand out. 😕
This raises the question: are your proposal writers and business development team overlooking the importance of selling your firm within the proposal itself?
Remember, selling your firm in a proposal isn't about a pushy sales pitch that readers recognize a mile away.
Selling your firm in an RFP means knowing how to:
🎯Subtly weave in the benefits of working together
🎯Address possible objections long before the shortlisted interview
🎯Reduce the risk of hiring your firm
By making selling within your proposals a priority and using these techniques in your next submission, you’ll see your hit rates improve.
Client challenges don't typically come from poor intentions or weak talent.
Problems on projects come from inconsistent processes that leave teams guessing in high‑stakes moments.
This is the client experience gap that shows up as miscommunication:
🚩Different PMs delivering wildly different experiences
🚩Missed details that should be automatic
🚩Clients feel like they need to manage the team
🚩Rework caused by unclear handoffs
🚩Leaders stepping in to “save” meetings
Your clients don’t want heroics.
They want consistency.
🎯Consistency comes from communication-based systems.
The completion of successful A/E/C projects requires strong foundations.
Not just effort.
Most industry leaders I speak with aren’t worried about strategy.
Instead, their main concern is execution through people.
✅They know the plan.
✅They know the numbers.
✅They know the market.
Here's the truth about what keeps them up at night:
“Can my leaders actually move the ball forward without me in the room?”
Communication gaps don’t show up as “communication problems.”
Instead, they appear as rework, missed signals, slow decision-making, and shaky client trust.
Addressing these hidden challenges is the real leadership issue in 2026.
It's not solved by another process or framework.
It’s solved by elevating conversations within the firm.
I met yesterday with a leader of a national construction trade organization to discuss hot-button issues our industry faces as we head into 2026.
We weren't discussing tech skills.
➡️Instead, we were focusing on the critical need for the younger workforce to uplevel their interpersonal communication.
I imagine these takeaways will resonate with you:
Here's the truth: Each of these points — along with cybersecurity — is a stark reminder to prioritize ...
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