Business development professionals and marketers aren't the only rainmakers in A/E/C firms.

Today, everyone is in marketing.

Most project managers and technical leads didn't sign up for this BD role.⬅️

Still, when your teams have time with clients, they must be skillful communicators.

Precious time spent with stakeholders is a significant opportunity to build credibility, trust, and connections that will help land your next big project.

Pitches at the end of a project often fall flat.

📈A better strategy in business development is to create value gradually over the course of work.

Taking this approach rather than waiting until the end means you're not pitching anything.

Repeat clients and referrals will easily fall into your lap without you awkwardly asking for a sale.

You'll earn trust and work by:

🎯Communicating daily and being proactive

🎯Asking strategic questions and sharing insights from project managers

🎯Framing conversations around client results

When your PMs and te...

Years ago, when I was in high school, I lost my voice for a few days.

I suddenly had laryngitis. 

Couldn't make a sound. 

It was beyond frustrating.

After college, I became a radio news reporter and anchor. 

My voice was my job. I had a degree in communication. 

But even then, I didn't fully believe my opinion or voice mattered. 😮

I second-guessed my worth. 

I stayed quiet when I had something to say. Sound familiar? 

I see the same pattern in 95% of the A/E/C professionals in my coaching and training programs. 

People who are technically capable but hesitate to speak up in client-facing meetings or networking events.

Many in our industry shy away from making small talk and interacting with others.

It's about having more confidence.

Keeping your "nose in your phone" keeps you silent in real life. 

💰The reluctance to use your voice costs your firm millions in lost bids, referrals, and opportunities.💰

A/E/C professionals don't lack ideas; they doubt their value. 

They second-guess themselves. 

New project managers are watching you.

What are you showing them?

In every meeting, on every jobsite, and during every project handoff, your emerging leaders are quietly taking notes.

They may not speak up yet.

But they are watching how you...

✅Communicate under pressure

✅Handle mistakes

✅Give direction

✅Treat others

Your actions become their playbook.

🧨Here's the truth about A/E/C: Strong communication and visible ownership are non-negotiable.

It's not only about what you say—it's how you lead through words, tone, clarity, and follow-up.

If experienced leaders model sarcasm, vague directions, or avoid responsibility, younger project managers are likely to do the same—and think it's acceptable when it's not.

Your communication and the leadership culture of your firm come down to this:

🗝️You lead by example, not memos and long meetings.

Train your next-level leaders today so that they don't mirror outdated and bad habits.

🎯Communication and Presentation Tip: 

Anyone in A/E/C with a PowerPoint slide that resembles the one below gets an automatic tariff of 345 percent. 😮

😮Avoid this at all costs! 

Instead, follow these 5 tips to create reader-friendly engaging slides to WOW (not confuse) your audience. 

1. Pull key data and sections from graphs, using words/nuggets to capture the highlights.

2. Choose the right visuals to complement small amounts of text.

3. Think one slide = one point.

4. Avoid text that is unaligned or too small.

5. Have an emotionally engaging design. 

Reach out if you need support with business development, presentations, and public speaking to capture more pursuits.

Communication, seller-doer challenges, and confidence.

To achieve greater success in the A/E/C industry, a new poll says firms must overcome these three obstacles, beginning with communication.

➡️Nearly 40 percent of respondents said unasked questions hold teams back in sales meetings. 

➡️More than 25 percent cite rushing through conversations as a significant challenge.

Are you working on the right problem?

In A/E/C, this could mean focusing on the most pressing client needs or more profitable projects.

Reach out if you want to transform your teams' communication so you can capture more pursuits, improve productivity, and build trust.