🎯Communication and Presentation Tip: 

Anyone in A/E/C with a PowerPoint slide that resembles the one below gets an automatic tariff of 345 percent. 😮

😮Avoid this at all costs! 

Instead, follow these 5 tips to create reader-friendly engaging slides to WOW (not confuse) your audience. 

1. Pull key data and sections from graphs, using words/nuggets to capture the highlights.

2. Choose the right visuals to complement small amounts of text.

3. Think one slide = one point.

4. Avoid text that is unaligned or too small.

5. Have an emotionally engaging design. 

Reach out if you need support with business development, presentations, and public speaking to capture more pursuits.

Clear communication is essential in A/E/C to ensure alignment, reduce costly misunderstandings, and keep complex projects on track.

Which side is your team on?

Communication tip for Architects, Engineers, and Construction Professionals: 

When pursuing new business, pursue curiosity at every turn of the project lifecycle. 🎯

Curiosity helps beat competitors as it: 

🧨Engages people
🧨Develops deep listening
🧨Guides you to ask better questions (gather the proper intel) 
🧨Improves critical thinking skills
🧨and much more.

Curiosity is a business growth strategy and leadership trait that people can learn. 

Successful A/E/C project managers use it to win shortlisted interviews. 💰

Reach out to discover how this powerful communications and marketing tool transforms your competitive advantage. 🔓

There is a difference between following the “stay on message” rule and answering a specific and clear question posed by a prospect or client. 

🎯Know the difference and how to navigate these situations. 

They are significant factors; not just communication nuances. 

Your responses can influence, persuade, and build trust in A/E/C meetings. 

Or destroy your credibility and revenue. 😮

We see it all the time in political debates. 

Don’t allow your communication strategies to backfire. 

👉Sticking to talking points to stay on message shows you're not paying attention. 

👉It shows you're not listening and thinking on your feet. 

👉It shows a lack of creativity and critical thinking skills. 

👉It shows an agenda that others probably don't want to hear in that given moment. 

Others appreciate when we connect and communicate like human beings, not scripts, templates, or talking points. 

Here's the secret sauce to nailing new clients.

Great news: You don't have to know everything and you don't need a script!

Take a look at this two-minute video. 

🧨🧨And reach out if you want your emerging leaders in A/E/C to be more effective communicators.

Our next round of Amplify (online group coaching) starts soon!

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects. 

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

🧨The full video episode is here.

🧨Click here to access the audio file.

What does the "Easy" button look like for your clients? 

Keeping things simple in a complex, data-driven industry is essential.

It's about being a more effective communicator. I share insights in this 1-minute video.

Take a look. 

If you want quality information, you've got to ask quality questions.

Waiting to hear back on a bid proposal you submitted months ago to ask why a prospect didn't choose you flies in the face of this.

Bottom line: You're in sales and marketing. 

Do your homework so that you have higher-level conversations. 

Ask better questions of yourself and your team. 

It's on you to deeply understand and know.

This is the way, A/E/C.