The right way.

Good communication isn't about giving people more information.

It’s about being deliberate about what people actually need to know—and when they need to know it.🙌

Before sending an email, making an announcement, starting a meeting, or moving a project forward, stop and ask three questions:

1. Who needs this information?

Not everyone. Identify who will decide, act, or be affected.

2. What do they need to understand?

Information without context can create more questions than answers.

What does this person need to understand to do their job, decide, or respond appropriately?

3. What happens if they don’t know?

This question often gets overlooked.

Could it cause a missed deadline, a wrong decision, rework, or a frustrated member, client, or stakeholder?

➡️What happens if a message goes in the wrong direction?

Here's the truth: Communication becomes much more effective when you answer these questions *before* the information goes out, not after confusion starts.🤔

The goal isn't to commu...

Communication tip for Architects, Engineers, and Construction Professionals: 

When pursuing new business, pursue curiosity at every turn of the project lifecycle. 🎯

Curiosity helps beat competitors as it: 

🧨Engages people
🧨Develops deep listening
🧨Guides you to ask better questions (gather the proper intel) 
🧨Improves critical thinking skills
🧨and much more.

Curiosity is a business growth strategy and leadership trait that people can learn. 

Successful A/E/C project managers use it to win shortlisted interviews. 💰

Reach out to discover how this powerful communications and marketing tool transforms your competitive advantage. 🔓

We are celebrating A/E/C pros who know how to use curiosity in communication and sales.

I met Sydney Unnerstall recently. She's an emerging leader and marketing coordinator at Vessel Architecture in St. Louis.

After my communications presentation at an SMPS regional conference, Sydney jumped at the chance to transform business conversations by being curious.

"I have started asking more relevant questions and hiding less since I attended Susan's program at the SMPS conference," she said.

"These go hand-in-hand with feeling more confident as I gain experience in meetings and with clients."

You get quality information when you ask quality questions (and listen deeply).

Sydney adds a couple of more quick gems in this 30-second video.

Take a look above.  

🧨🧨And reach out if your emerging leaders want to be more effective communicators. Our "Amplify for Emerging Leaders" online group coaching program is now available. Details are here!