If your firm is losing bids in short-listed interviews and you don't know why, this is for you.

Business development and marketing professionals often use cookie-cutter templates or copy-and-paste sections of proposals.

Then, you wonder why you lost the project.

Many of you tell me you don't know what happened.

Yes, you do.😕

🔷You didn't take time to differentiate your expertise and work.

🔷You didn't take time to make prospects feel special.

🔷To help them sleep easier at night.

That's the REAL reason your competitor beat you.

Burnout doesn't give you permission to use boilerplate content.
Burnout is a sign that priorities and mindsets need fine-tuning.

Refine your communication skills and see how quickly things turn around. ⬅️

Let's back up the bus on servant leadership in A/E/C.

Being of service and positively impacting communities is a noble pursuit.

The buzz around this phrase, though, weakens the intent.

➡️Servant leadership isn't exclusive to your broader community.

It also applies to internal teams within A/E/C firms.🎯

🗝️Are leaders genuinely addressing the real challenges and deeper problems your staff may not openly share?🗝️

Servant leadership starts at home.

🔹It may include coaching or training for YOU to improve your communication skills and lead by example.

🔹Internal servant leadership can be sharing your wisdom, screw-ups, and experiences with your team.

🔹It may involve implementing programs that help staff prioritize and reduce burnout.

The productivity piece gets woven in; don't worry :)

Exceptional servant leadership can only happen

when firms have a solid internal foundation.

Once that's in place, go into the community and make a freakin' impact!