Susan Young's
Amplify Blog

 

 

 

4 Essentials to Sharing an Impactful Business Story in A/E/C

 

Stories connect us as human beings.

A/E/C leaders know the value of relationships and connections that build business.

Why do so few of you use the power of storytelling in business development presentations?

Most people are uncertain about what story to share and how to make it relevant to prospects. 

The key is in this 40-second clip (above) from a podcast interview with Evan Troxel, NCARB.

 

The full video episode is here.

Click here to access the audio file.

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Subject Matter Experts have These Qualities. Do You?

To be seen as a subject matter expert, you must know how to articulate your message.

It's not tricky.

The magic isn't in a bid package.

It's not about your slide deck.

It's not about how long you've been in the A/E/C industry.

You have to feel like a subject matter expert and leader.

You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.

At meetings and conferences. Podcast and media interviews. On videos. At internal gatherings.

Look, you know your "stuff."

If the communication piece is missing, you can't share your knowledge and wisdom. #Fact

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Sidestep Algorithms and Ads to Get in Front of Your Ideal Clients

 

No clue about algorithms.

No money for ads.

No problem!

You can STILL grow your business and always have warm leads when you learn the strategy I've been using for 20+ years. 

My clients, including Maria Swann, use this strategy. Maria now has wait lists--and higher rates! You can, too.

I explain it in the video above. Check it out! 

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Want to Be a Podcast Guest?

 

Whether you're a guest on a podcast or you host one, it's super important to be prepared for the right and best conversation.

It starts long before you start recording. 

This 3-minute video sheds light on how to find the right show, virtual event, and audience to share your expertise. (Hint: Your interview is an organic lead magnet!)

Click the video above to watch and learn! 

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You Can Have Easy, Casual Conversations on Podcast and Summit Interviews

Ready to energize and impact more people on podcasts, summits, and virtual events?

Whether you’re a host or a guest expert, toss out your list of questions.

You've gotta trust yourself and let things flow naturally.

From my experience, the most memorable interviews are just easy, casual conversations.

They're enjoyable for the host, guest, AND audience!

People remember intriguing conversations, stories, personalities, and takeaways.

When others like what they hear and see, they’ll...

· Recommend and refer you

· Sign up for your stuff

· Join –and engage—in your community

· Hire you

Hosts and guests who trust themselves (and each other) aren't rigid or stuck to a script.

They look forward to something spicy coming up.

They expect to hear a nugget that's fresh and intriguing.

They feel comfortable not knowing each word and question.

They know that they know their stuff without a list of questions.

They prepare--and listen--in a...

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