Susan Young's
Amplify Blog

 

 

 

Want to Be a Podcast Guest?

 

Whether you're a guest on a podcast or you host one, it's super important to be prepared for the right and best conversation.

It starts long before you start recording. 

This 3-minute video sheds light on how to find the right show, virtual event, and audience to share your expertise. (Hint: Your interview is an organic lead magnet!)

Click the video above to watch and learn! 

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Your Big Wins Don't Matter; This Is the Story Prospects Really Want to Hear

There’s long been hype about thinking big and dreaming big.

You know the adage, shoot for the moon. If you miss, you’ll hit the stars.

That’s lovely and inspiring.

But, it doesn't work for entrepreneurs who want more visibility and clients.

Here’s why.

People don't care much about the “big” events in our lives.

The graduations, certifications, weddings, or other "moon and stars" milestones.

Formal events tend to feel staged and predictable.

They're boring.

Same for our introductions, stories, and "About Me" pages.

If they are filled with milestones, people lose interest.

Look, prospects will get to your qualifications.

First, though, you've gotta show up real and relatable.

Like a human being who is easy to connect with.

That's why successful speakers and entrepreneurs pay close attention to ordinary (smaller) moments.

The gold in your story is the seemingly mundane smaller things in life that have deeply affected you.

Ordinary moments often morph...

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My Client Was Full of It, and You Probably Are, Too

Humans are born with only 2 fears: the fear of falling and the fear of loud noises.

Science proves it.

Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)

And we carry these fears—and the stories behind them—with us…for years.

• You talk about being afraid of heights.

• You talk about being afraid of dogs, spiders, or snakes.

• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.

Our words create our worlds.

And they usually keep us from growing ourselves and our businesses.

So, what are you afraid of, aside from maybe falling and loud noises?

My client, Don, was reflecting with me about how transformative this fear lesson has been for him.

Don’s a super smart techie.

He was studying computer languages long before the rest of us found the Internet.

His programs have been used by the Pentagon and...

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The Thing that Scares the Crap Out of Entrepreneurs

Celebrating my private coaching client Teri and her 3 new clients!  

I have SO much respect for Teri because she was open to seeing things from a fresh perspective.

In our first conversation, Teri admitted she needed clients for her new consulting practice. Still she was worried about spending the money to work together.  

You see, being a bold entrepreneur scared the crapola out of Teri. But instead of doing nothing and staying scared, she jumped in anyway.   

And within a few weeks of getting clarity around her message and online presence, Teri landed 3 new clients for her consulting business!! 

How did the shift happen?

Teri moved from limiting beliefs to bold when I said: Trust yourself. The Universe respects bold. 

I KNOW this is true because I experience it as well. It can be scary to make sizable investments in ourselves and our businesses.  

A few months ago, I was a wreck. I was deciding whether to invest $30k in a year-long...

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You Don't Need Media to be Wildly Successful. You Need This...

There’s 1 thing I despise about people in public relations and the online marketing space. 

You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona. 

They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.

{EXPERIENCED ENTREPRENEURS + COACHES: BECOME THE  LEADER IN YOUR NICHE SO THAT YOU HAVE MORE RESPECT, CLIENTS, + IMPACT! FREE LIVE MASTERCLASS JAN. 20. CLICK TO SAVE YOUR SEAT!}

But there’s a catch.

They deliver sound bites and temporary confidence for your 15 minutes of fame. 

Temporary doesn’t cut it for experienced, savvy entrepreneurs.

Look, I started my business as a media relations and PR company in 2000.

I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews. 

And here’s what I know 1,000% that you may not realize. 

Media attention rarely brings lasting success or self-assuredness.

It doesn't have...

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You Guys! I Just Got Promoted!

I am busting at the seams with excitement and pride.

I am now the CEO of my 21-year-old communications company.

On Monday, I woke up as the founder of Get in Front Communications.

By 11 AM, I stopped everything and decided to give myself a long-overdue promotion to CEO.

{RELATED: HOW TO BE THE LEADER IN YOUR NICHE IN 2022. FREE LIVE MASTERCLASS ON JAN. 20th - 8 PM EST. CLICK TO SAVE YOUR SEAT}  

It took years of me doing the same freakin’ thing…over and over…and expecting different results. (I know…it’s called madness.)

And as the hamster wheel began spinning on Monday, I made a decision. I DECIDED that this is not how a successful CEO operates day-to-day.

I’m getting real here so hold onto your hats.

And please, no judgment. “We teach what we need to learn,” said Jane Fonda.

You see, I’ve spent the past few months searching for the “right” Virtual Assistant.

That's fine, but not at the same time as a...

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Why You Must Stop Talking to Get Ahead

 

Today is World Voice Day.

It's a perfect reminder that when you speak — online or in-person —you are merely repeating things you already know. 

So, if you want to up-level your business and yourself so that you can truly step into your power and potential, do this:   

1. Close your mouth. And watch this 3-minute video. It can change your life. 

2. Click here to more info.

It's time to learn. 

 

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