Susan Young's
Amplify Blog

 

 

 

How to Build Trust Quickly with Prospects

Communication Tip: 

Bypass templates. 

You are the message. 

Work on your communication skills. 

Encourage and mentor your team so they are effective at networking events. 

And shortlisted interviews. 

Give staff the tools they need (and want) to feel comfortable, clear, and confident with decisionmakers.

Humans build trust and relationships.

Not templates. 

Not jargon. 

Real people grow business.

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Crushing Sales Presentations Requires This 1 Thing

Forget the kitchen sink. 

Prospects want essential and compelling data. 

And a story to make the (dry) data come alive.

You prepare with your Business Development team DAYS ahead of your shortlisted interview. Maybe even a week (gasp!) 

Scrambling to prepare hours before your meeting won't work well. 

There's too much on the line.  

And you never, ever "wing" any part of your A/E/C presentation. 

  • You and your colleagues know who will speak and what they'll say. 
  • You have a point person who can course-correct when prospects look bored or confused. #Readtheroom
  • You value the preparation process so that you boldly show up and win trust and new projects. 

Strong communicators give themselves the space and grace necessary to succeed.

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3 Easy Body Language Tips to Sharpen Your Communication

 

Are your teeth visible in your profile pictures online? 

This is not a trick question, it's quite important in how people perceive you. And how you communicate.

I share a tip on why...or why not...you should show your teeth in pictures. Especially in professional headshots and branded pix. 

Click the 3-minute video above for the details. 

Plus...I've included something fun for you about why body language is critical in our communication.

Are you smiling with your teeth showing in your pictures? Comment below!

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My Client Was Full of It, and You Probably Are, Too

Humans are born with only 2 fears: the fear of falling and the fear of loud noises.

Science proves it.

Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)

And we carry these fears—and the stories behind them—with us…for years.

• You talk about being afraid of heights.

• You talk about being afraid of dogs, spiders, or snakes.

• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.

Our words create our worlds.

And they usually keep us from growing ourselves and our businesses.

So, what are you afraid of, aside from maybe falling and loud noises?

My client, Don, was reflecting with me about how transformative this fear lesson has been for him.

Don’s a super smart techie.

He was studying computer languages long before the rest of us found the Internet.

His programs have been used by the Pentagon and...

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How Our Internal Stories Slow Sales

I am LOVING my amazing client who brought in more money in Q4 of 2021 than all 3 previous quarters combined! 

Yep, John Woods beat a big competitor in the employee health benefits field.

The contract was worth $61,000.

 Here's the kicker: John had his best year—during the Pandemic! (Most of my other clients have as well )

 How did this banner year happen when John's marketing was inconsistent and paid ads didn't convert?  

 John says the results **finally** showed up…WHEN HE SHOWED UP, for himself. He made a commitment to private coaching with me. 

 And I immediately nailed John's real issue.

 It had ZILCH to do with marketing. 

 John had to clear out the blocks around his internal story and self-worth.

 John had never heard this from other coaches or consultants. 

He had to love his story --and himself--so decision-makers could appreciate his value and approach--and hire him. 

  Bottom line: If...

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How Not to Screw Up Your Credibility and Introduction

 

 Entrepreneurs, here is a HUGE lesson from a simple 10-second interaction between a reporter and a celebrity after last night's Emmy Awards. 

Watch this video for a a priceless lesson on business growth, questions and paying attention. 

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What it Means to Get in Front

People often ask me about the "official" name of my publicity training company, Get in Front Communications.

Get in Front is a constant reminder to me to be proactive. It goes back to one of my "signature stories" when I speak and train people. It's about my husband Andrew, our son Danny, and the game of ice hockey.

{COMMUNICATE WITH CLARITY + CONFIDENCE: FREE GUIDE TO SPEAKING IN SOUND BITES - CLICK HERE TO DOWNLOAD}

When Danny was seven-years-old and learning to play hockey, Andrew, who has been on skates since he was four, told him, "Get in front of the net, the puck, and  the other players."

Danny didn't understand, and with a puzzled look and a shrug of his shoulders, he quizzically asked, "Why? Why should I get in front?"

Andrew's response was simple and it applies to each of us.

"Because that's where all the action is. Nothing exciting happens to the guys who hang out in the back....

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