Susan Young's
Amplify Blog
Showing Up Big or Shrinking Back? Read This to Figure It Out
Showing up.
Are you full-on in or farting around?
Showing up in a big, bold way every single day may sound demanding.
It's certainly not for the mediocre.
Leaders and entrepreneurs who show up big rarely flinch at doing the work. They have a continuous improvement plan for their professional and personal growth.
It reaps big rewards.
Showing up big and adding value every step of the way isn't about being a blustery blowhard.
Successful leaders have humility.
They don't need to be the center of attention to have a presence.
Their simplicity and modesty are enough.
When we commit to excellence, we can bring immeasurable value to others.
Businesses grow. People develop. Things get done with ease.
Here are 3 ways to add value to your work, clients, and life:
1. Anticipate; don’t react. Adding value to client relationships is obsolete. You've gotta consistently add IMMENSE value. This means you study,...
The Only Place To Be In Business Is In Your Prospects Head
The best place to be in business is in someone else's head.
Don’t tell prospects everything you do. Introductions are often like that.
A verbal vomit.
Share the right things.
Tell them the right things in an order that makes sense to where they aspire to be.
Our brains need info that flows logically and seamlessly.
Your prospect wants to quickly understand in an easy and clear way what your expertise means to them.
How is your business going to help THEM?
Your introduction and message aren't about you. (Helloooo!)
Oh, people may look interested.
Don't be fooled. Your process and credentials only matter when someone asks about them.
That's because people care about themselves. They want to know how you can make their life easier.
Until then, they don't give a rat’s ass about how you work your magic.
The tricky communication part is that no one tells you this!
People want to be polite (most of the time).
But I know that in business, the best place you can...
The 1 Soft Skill That's Key to Marketing — that Most Leaders Forget About
The charisma vibe.
Not many people are talking about it. That's why I'm going there.
'Cause I don't want you to skip this soft skill that I know is essential in business.
Charisma is a magical quality that most people want. It makes business lighter and more enjoyable.
Aren't you drawn to people who have that special magnetism, allure, charm, and appeal? That's charisma.
The good thing about charisma is that it's a soft skill that's super valuable in communication.
It helps us build rapport, attract opportunities, and live more fulfilling lives.
If you're not feeling the "charisma vibe," there's good news. You can develop it.
Maybe you're like me.
You weren't born with a peppy, outgoing personality. No worries!
I began working on this 25 years ago, simply by watching alluring people.
I've been able to re-invent myself. And you can, too.
When you watch charismatic people who you admire, you'll notice they are...
- Kind
- Interested in other...
Top 3 Tips to Get You Started as a Paid Speaker
Showing up isn’t worth Jack these days.
In fact, it never was.
Showing up AND getting paid to speak up is different.
Because you're communicating in a strategic way that's relevant and meaningful to others. Now that's worth something. It's about selling your expertise AND getting in front of a captive audience (lead gen!).
It’s a smart way of doing business that requires a tinge of boldness and self-confidence.
It’s not about being pushy or arrogant.
It’s knowing deep in your heart that your knowledge and experiences will impact people who hear you.
It’s you knowing that your voice matters.
And it does.
The question is: Are you bold enough to pitch yourself to event organizers who can book you?
Look, anyone can take up space. It's a higher-level conversation when you're paid as a subject matter expert. So...no more hiding.
Here are my 3 top ways to get in the door with people who can book you to speak online and on...
The 5 Words That Can Transform Your Life
There's no end to the books, blogs, and videos we can see that promise to change our lives.
I have no strategy, roadmap, or blueprint for you.
What I do have is a short mantra that's helped me make a deep transformation in my mindset, business and personal life.
Click here or above to watch the 1-minute video so you can access the mantra. 5 words.
You Have Ideas – but You Believe You Have 'No Idea Where to Start'
Entrepreneurs are rarely short on ideas.
And then we tell ourselves: I have no idea where to start.
Let's ban the phrase, I have no idea where to start.
It’s a familiar and comfortable narrative that has you brainwashed into believing you're stuck.
I’m calling you out on this BS because your internal story is blocking your business growth.
You insist you're clueless and instead focus on external messaging like ad copy, SEO, and email automation.
Here's the thing.
Your internal messaging is more important than anything else.
Because marketing rarely works when your internal story keeps hammering that you have no idea what to do.
Our words create our worlds.
And our communication is “an inside job” that no SEO guru can tweak.
When you start with Step 1 and commit to cleaning up your internal story, you'll have:
Qualified leads and decision-makers joining your list and...
My Client Was Full of It, and You Probably Are, Too
Humans are born with only 2 fears: the fear of falling and the fear of loud noises.
Science proves it.
Everything else you’re afraid of was learned, most likely in your childhood (0-7 years old)
And we carry these fears—and the stories behind them—with us…for years.
• You talk about being afraid of heights.
• You talk about being afraid of dogs, spiders, or snakes.
• You talk about your fear of public speaking. Then, you give momentum to your (learned) story by talking about the presentation you messed up…in 2012.
Our words create our worlds.
And they usually keep us from growing ourselves and our businesses.
So, what are you afraid of, aside from maybe falling and loud noises?
My client, Don, was reflecting with me about how transformative this fear lesson has been for him.
Don’s a super smart techie.
He was studying computer languages long before the rest of us found the Internet.
His programs have been used by the Pentagon and...
Why I Stopped Making New Year's Resolutions –and You Should, Too
Listen closely.
You can practically hear the clock ticking.
As New Year’s Eve approaches, the world is keenly aware of hours, minutes, and seconds.
Look, I love a party, but making resolutions irks me, and here's why.
Have you resolved to quit binge-watching Netflix and volunteer as a mentor in your community? Or finally launch your podcast? Or worse…join the gym? (gassssp!)
Let's get real.
You don’t need a split second on Dec. 31st when the ball drops in Times Square to get on track. You have the power right now to do better.
It's not a resolution; it's a decision.
You can simply DECIDE—like I have done for many years—to stop waiting for the countdown, champagne, and party hats. It's called stalling and giving away your power.
I used to put soooo much pressure on...
You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.
Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!
And that’s only for part of his business!
John and I met when I was the keynote speaker at a Mastermind coaching program he was in.
Even though my presentation was online, John and I were able to connect quickly.
Yes, he was already enrolled in a high-level and high-priced business coaching program.
Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.
When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.
...Your Most Valuable Piece of Content Isn't What You Think
If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
They shrink back from sharing their stories.
They say too much…or the wrong things..so prospects click somewhere else.
They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
- I need...
