Your Most Valuable Piece of Content Isn't What You Think
If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:
Most people don’t feel comfortable talking about themselves online.
Even those with exceptional talents and experience.
π₯They shrink back from sharing their stories.
π₯They say too much…or the wrong things..so prospects click somewhere else.
π₯ They “kind of” think they have a story that’s worthy of sharing.
Still, deep down inside they’ve convinced themselves otherwise.
These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit.
It’s especially rampant on Clubhouse.
People are messaging me about their deep fears around what to say when introducing themselves and how to say it.
Then I get the follow-up DM:
- I need more clients.
- Business is slow.
- Sales stink.
And what I tell them is, “It always comes back to your story. Your story is directly connected to your sales funnel.” (gasp!)
πYour story is your prime piece of content.
Has been and always will be.
The cool thing is you can learn how to share your story in a way that naturally attracts dream clients into your sales funnel.
And I’m going to be divulging the secrets about all of this in my Masterclass, Powerful Stories that Sell: How to Get Started Sharing Your Story.
It’s on Monday, May 24th.
