There’s 1 thing I despise about people in public relations and the online marketing space. 

You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona. 

They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.

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But there’s a catch.

They deliver sound bites and temporary confidence for your 15 minutes of fame. 

Temporary doesn’t cut it for experienced, savvy entrepreneurs.

Look, I started my business as a media relations and PR company in 2000.

I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews. 

And here’s what I know 1,000% that you may not realize. 

Media attention rarely brings lasting success or self-assuredness.

It doesn't have...

If this wacky Pandemic has revealed one thing about entrepreneurs, it’s this:

Most people don’t feel comfortable talking about themselves online. 

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Even those with exceptional talents and experience. 

They shrink back from sharing their stories. 

They say too much…or the wrong things..so prospects click somewhere else.

They “kind of” think they have a story that’s worthy of sharing.

Still, deep down inside they’ve convinced themselves otherwise. 

These are the common themes I’ve been seeing and hearing online and with clients since last March when the health crisis hit. 

It’s especially rampant on Clubhouse.

People are messaging me about their deep fears around what to say when introducing themselves and how to say it. 

Then I get the follow-up DM:

• I need...

You can create stellar content without having to write anything. 

Look, I get it. Not everyone is a writer.

And the good news is…not everyone is a reader.

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Keeping this in mind—and ever-changing algorithms—successful marketing strategies include a mixed bag of content formats.

You may: 

• Create short "how-to" video clips
• Share long-form posts
• Use images for Instagram, Pinterest and Snapchat
• Record audio clips
• Create fun infographics

A variety of formats will improve your SEO rankings – and grow your business.

Here are 3 ways for non-writers to easily create fresh content: 

Compile a round-up post. Listening to a webinar or training with a well-known leader in your industry. With basic notes or a recording, you can craft a post of “10 Takeaways” from the program. This is called “curated...

In a perfect world, we could put a pushpin on a calendar date and plan out days, weeks and months of special events, announcements, contests and news to share. Wow, an entire road map of content, blog topics and email promos. It would work out just fabulously.

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Of course, anyone who has walked the planet for a few decades knows that social media—and breaking news—can quickly push our best-laid plans out the window. If the TV interview you’ve been working on for weeks has arrived but there’s a major earthquake in California, your big moment might be rescheduled—or axed. That’s why you—and your editorial calendar—must be flexible.

First Things First

Though content planning can bring challenges, savvy professionals still keep a framework in place.  

Templates that allow you to easily track—and...