Susan Young's
Amplify Blog
Everyone Can Hear You
Our communication is an “inside job.”
Whatever story we believe about ourselves becomes the soundtrack of our lives.
- I always get in a sales rut in the summer.
- I need to hire an assistant but I’m not making enough money.
- I suck at online networking.
When you have a high level of self-awareness, you notice the internal chatter. Then, if it's toxic, you can make a change.
The good thing is that you can decide anytime, any day, to re-record your self-talk jabbering. You control the radio dial in your head.
So what are you listening to???
A soundtrack of worry, weeds, and unworthiness?
Or are you tuned to a soundtrack of success and live with a sense of ease and optimism?
Getting real here. I have often kidded myself into thinking no one else can hear my berating voice.
Sound familiar?
I was soooo wrong.
Talking s**t about ourselves is sneaky. It creeps into our conversations, emails, messaging, and videos. Every. Single. Day.
When we decide to tune...
The 5 Words That Can Transform Your Life
There's no end to the books, blogs, and videos we can see that promise to change our lives.
I have no strategy, roadmap, or blueprint for you.
What I do have is a short mantra that's helped me make a deep transformation in my mindset, business and personal life.
Click here or above to watch the 1-minute video so you can access the mantra. 5 words.
Your Messaging and Lead Gen Are Still Off Because You're Missing This Key Communication Piece
The crucial prerequisite that's missing ...is YOU!You see, our communication is an “inside job.”You Don't Need Media to be Wildly Successful. You Need This...
There’s 1 thing I despise about people in public relations and the online marketing space.
You know, the cutesy 30-somethings who brag about pulling in 7 figures while bopping around in Barcelona.
They can land you bigtime interviews with Oprah, Dr. Phil, and Grant Cardone.
But there’s a catch.
They deliver sound bites and temporary confidence for your 15 minutes of fame.
Temporary doesn’t cut it for experienced, savvy entrepreneurs.
Look, I started my business as a media relations and PR company in 2000.
I spoon-fed clients pithy soundbites so they'd feel confident and credible during interviews.
And here’s what I know 1,000% that you may not realize.
Media attention rarely brings lasting success or self-assuredness.
It doesn't have...
Why I Stopped Making New Year's Resolutions –and You Should, Too
Listen closely.
You can practically hear the clock ticking.
As New Year’s Eve approaches, the world is keenly aware of hours, minutes, and seconds.
Look, I love a party, but making resolutions irks me, and here's why.
Have you resolved to quit binge-watching Netflix and volunteer as a mentor in your community? Or finally launch your podcast? Or worse…join the gym? (gassssp!)
Let's get real.
You don’t need a split second on Dec. 31st when the ball drops in Times Square to get on track. You have the power right now to do better.
It's not a resolution; it's a decision.
You can simply DECIDE—like I have done for many years—to stop waiting for the countdown, champagne, and party hats. It's called stalling and giving away your power.
I used to put soooo much pressure on...
You Don't Need a Good Sales Pitch to Land Big Clients. You Just Need This.
Celebrating my INCREDIBLE client John Woods who is adding $250,000 in new business over the next 12 months (a 400% ROI) during the Pandemic while using my Story Funnel System!
And that’s only for part of his business!
John and I met when I was the keynote speaker at a Mastermind coaching program he was in.
Even though my presentation was online, John and I were able to connect quickly.
Yes, he was already enrolled in a high-level and high-priced business coaching program.
Still, something was missing around his message and mindset that kept him from reaching his true potential as an entrepreneur.
When the virus hit 18 months ago, John knew it was finally time to clean up his messaging and communication so he could speak confidently with corporate CFOs and close more clients.
...You've Got to Avoid This Word When Introducing Yourself
Hubs and I spent the end of the summer at the Jersey shore.
It's fun for us to stay at the beach instead of in San Antonio, where the August heat is incredibly unforgiving.
So, we stroll into a cute local breakfast café in Point Pleasant, New Jersey.
It's our 3rd visit to the restaurant in a week.
We’re practically "regulars." The workers recognize us.
We like them…and the fact that there are no breakfast tacos. Nope.
In Jersey, we get pork roll, egg and cheese sandwiches, and bagels with a schmear.
As we're paying the check, the woman we've seen every day behind the counter strikes up a friendly conversation.
I tell her we love the place.
I curiously ask if she's the owner.
Her response floors us.
"Oh, no, I'm just the manager," she says with downcast eyes and a slight chuckle.
Hubs and I quickly glare at one another.
At the same time, we say:...
Why You Must Stop Talking to Get Ahead
Today is World Voice Day.
It's a perfect reminder that when you speak — online or in-person —you are merely repeating things you already know.
So, if you want to up-level your business and yourself so that you can truly step into your power and potential, do this:
1. Close your mouth. And watch this 3-minute video. It can change your life.
It's time to learn.
Why You Must Surround Yourself with Smart People
Leaders are not supposed to know everything.
Plain and simple.
People everywhere—whether they are entrepreneurs, stay-at-home parents or retired—most often succeed when they are willing to ask for help.
They are smart about their strengths and weaknesses.
Like many entrepreneurs, I used to think that asking for help or admitting you don’t know something was a sign of weakness. But a few years into my entrepreneurial journey, I began thinking about delegation as a sign of humility; of being a human being.
You just can't know everything.
No one does. And no one ever will.
Leaders appreciate and respect what they know—and don’t know.
They don’t see themselves as incompetent. They take a different approach by knowing they don't have to know everything.
Instead, successful folks look for people...
