Susan Young's
Amplify Blog
How Are You Celebrating Your AEC Accomplishments?
You've seen the gazillion end-of-year lists. #ugh
From popular baby names to celebrity divorces, the media covers it all.
Have you made your Top 10 List of Achievements in 2023?
I've been doing this for 20+ years, and I love it!
Give yourself permission to celebrate and honor your hard work.
Maybe you helped win a huge bid. Are you working with a mentor or coach? Maybe you earned your PE credential or spoke at a presentation (without feeling totally stressed.)
Too often, we downplay our efforts and results.
Maybe you're like me and forget what happened in March!
So, in late December, I compile my Top 10 list.
I do one for work and one for my personal life.
My professional list includes:
♦Delivering the opening keynote at a global A/E/C conference.
♦Rebranding the company website.
♦Helping countless A/E/C folks improve their communication with coaching and training.
Personal highlights include:
...
Subject Matter Experts have These Qualities. Do You?
To be seen as a subject matter expert, you must know how to articulate your message.
It's not tricky.
The magic isn't in a bid package.
It's not about your slide deck.
It's not about how long you've been in the A/E/C industry.
You have to feel like a subject matter expert and leader.
You have to be willing to speak up. With Confidence. Charisma. Heart. Stories.
At meetings and conferences. Podcast and media interviews. On videos. At internal gatherings.
Look, you know your "stuff."
If the communication piece is missing, you can't share your knowledge and wisdom. #Fact
AEC Sales Presentations Need Outstanding Communication, Not Golf Balls
Business development and sales tip for A/E/C leaders:
Golf lessons don't replace communication training.
I talked recently with Jeff Sample, a new friend and entrepreneur. We chatted about leadership and mindset.
Sure, business deals happen on golf courses.
Jeff told me about an AEC firm paying for engineers' golf lessons.
No. No. No.
Successful Seller Doer meetings demand clear, relatable presentations peppered with storytelling.
No golf balls or lessons necessary.
Prospects expect you to connect the dots and differentiate your firm from others.
Architects, engineers, and construction pros don't learn this on the back 9.
