Susan Young's
Amplify Blog

 

 

 

How Smart A/E/C Marketers Add Value to Their Firms

Predicting outcomes = impossible.

Looking for patterns and trends = invaluable to stakeholders. 📈

This was a key takeaway from a recent  SMPS—Society for Marketing Professional Services - San Antonio chapter meeting.

New A/E/C marketers who want to grow their careers must know how to spot trends to help managers make informed decisions.

💯One of the presenters, Cleary Zimmerman's Joyce Watson, CPSM, encouraged emerging leaders to be curious and collaborative. I agree with Joyce and her co-presenter Audra Allen that these traits drive growth.

⚠️Guessing is very expensive in business.

The bottom line is knowing how to ask quality questions, listen deeply, and identify patterns that others miss.

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Deciding to Prioritize Your Communication

You decide.

Taking small, consistent actions each day can be an effective way to make progress toward your goals.

If you have reasons for not taking even a small step toward your goal, consider whether any of those reasons might be holding you back. 

🚩Another word for reasons is excuses.

Sometimes, what we see as reasons could also be seen as obstacles to progress.

Yes, we're all busy. Many people in A/E/C feel burned out, overwhelmed, or anxious. The world can feel beyond chaotic. 

And, even in tumultuous times, many people try not to let their circumstances keep them stuck.

Here's something to consider: Some of the most important conversations aren’t with bosses or partners. 

The conversations and communication you have with yourself are critical. 💯

Your self-talk. Your internal chatter. This is what matters most.

🥇Your internal narrative shapes your mindset and success. 

When you bypass reasons and focus fully on your goal, consistent action and accountability can help you reach the finish lin...

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Developing Employees Requires Engaging Them

Leadership and succession planning are top priorities in A/E/C today, but there's a common factor behind their success.

Employee acquisition and retention in our ongoing labor shortage pose unique challenges.

These challenges, at their core, all circle back to communication.

Your communication is the foundation for addressing labor and leadership struggles.

👉We're often quick to pass the buck to our post-COVID world.

👉Or to Gen Z and their phone addictions.

👉Or to TikTok influencers and trendy memes.

Look, no one is to "blame" for the industry's struggles with interpersonal communication.

To improve, we must acknowledge our shared responsibility and act on it.

Like a drone, business and personal growth require us to see the big picture.

This framework will get you started:

  • Exploring: Thousands of years ago, curious cave dwellers went on daily quests to find food. The word "quest" is the root of questions.

Reflect on whether you are asking yourself the right questions to...

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Leaving an Executive Legacy in A/E/C

Every A/E/C firm has a few people who carry its legacy. It's like runners passing the Olympic torch.

In our industry, this is called knowledge transfer or “institutional instinct.”

👉Experienced executives know how to (subtly) read clients.

👉They know when a project is drifting.

👉They know what not to say in a tense meeting.

None of this is written down.

This knowledge doesn’t transfer automatically.

It’s certainly not part of onboarding.

Think about your first time driving. 🚗

You study first, but once you’re behind the wheel, the manual is irrelevant.

You have to experience the car actually moving. It's about trusting your instincts and reacting in a split-second decision.

As a growing number of senior executives retire this year, A/E/C firms without a structured knowledge-transfer system will feel the pinch.

This loss churns through project delivery, client trust, and revenue.

Here’s the truth: Decades of judgment are irreplaceable. 💰

You have the power and wherewithal to prepare the next generatio...

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Leaning into Leadership in 2026

The best project leaders don’t bark directives or lean on authority.

They use coaching as a core leadership tool—creating clarity, not confusion. 🎯

Combining coaching and leadership improves handoffs, documentation, and multi-generational teams communication.

Imagine your PMs, supers, and estimators sparking curiousity with open-ended questions.

Engagement uncovers blind spots and helps close feedback loops.

It also bolsters morale and impacts the talent pool. 📈

Strong, empathetic leaders draw ideas out of their teams.

They avoid unnecessary directives, invite perspectives, and make people feel valued.

🚩AI may streamline tasks, but it can’t fix confidence and unclear communication.

To develop stronger communicators in 2026, Top Tier Communicator training is the place to begin. 

Wrap up 2025 with intention so your staff kicks off the new year ahead of the curve. Drop me a message here and we'll talk. 

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The Silent Webinar: Why It's Time to Grow Communication Confidence

There was an engineering webinar yesterday with 225 people online. 

I was one of them.

I was on camera.

As I scrolled through the participants, I noticed 99 percent were off-camera. 

No faces. 

Most didn't even have a headshot or image—just a dark screen with their name.

😮The chat? Silent.

😮The interaction? Nonexistent.

😮The engagement? Almost zero.

There was no technical glitch. It was a communication culture issue.

When busy A/E/C firms invest in webinars, training, or virtual meetings, they often forget the human part:

➡️ People don't engage when they don't feel safe and confident.

➡️ Cameras stay off when participants feel awkward.

Yes, I realize some may have been eating lunch or caring for a child. Zoom fatigue is a real thing. But the entire group??!!

➡️ Silence in the chat is a symptom of disengagement or a lack of confidence to express views or at least say hi to others online. 

I posted in the chat right before the start of the program: "Thank you (organizer's ...

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When A/E/C Leaders Refuse to Adapt

A/E/C FACT about lost bids, productivity, trust, and talent: 

Struggles with people skills will only end when industry leaders seriously commit to learning today’s communication strategies.

For themselves and their teams. 

🔷”People didn’t understand it wasn’t working while it wasn’t working.” 

I heard this line on Election Night TV coverage. 

It hit me straight between the eyes as it’s spot-on for the sustainable growth CEOs are pursuing. 

➡️Put egos aside. 

➡️Level up your own leadership and self-awareness. 

➡️Prioritize communication and BD training now —not next quarter or next year. 

“People didn’t understand it wasn’t working while it wasn’t working.” 

Let that land. 😮

Then equip yourselves with the right and repeatable tools for lasting growth and transformation.💪💯

Reach out and let’s do it. 

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