Executive presence isn't about showing up to a client-facing meeting. 

It's about being a valued and trusted advisor who creatively communicates meaningful insights and proactive solutions.👈

People who attend high-stakes meetings and add IMMENSE value easily gain trust, respect, and new business.

What value do you bring to teams and clients?

Proposal writers often spend over 100 hours preparing RFPs.

➡️The real secret to a strong bid isn’t just about how clear the messaging is.

In fact, most proposals include overly technical data, lengthy resumes, and confusing jargon that won't help you stand out. 😕

This raises the question: are your proposal writers and business development team overlooking the importance of selling your firm within the proposal itself?

Remember, selling your firm in a proposal isn't about a pushy sales pitch that readers recognize a mile away. 

Selling your firm in an RFP means knowing how to:

🎯Subtly weave in the benefits of working together
🎯Address possible objections long before the shortlisted interview
🎯Reduce the risk of hiring your firm

By making selling within your proposals a priority and using these techniques in your next submission, you’ll see your hit rates improve.