Susan Young's
Amplify Blog

 

 

 

The Day Our Communication Really Changed

The first website.

The world's first website went live 35 years ago today. 🎂

The site was actually called the World Wide Web project and explained how to use it.

What the heck has happened to our world and communication since August
6, 1991?

I would need a decade, multiple therapists, and a big pot of coffee to "go there." 😯

For now, we can laugh about a simpler way of life.

🧨Can you relate to my Top 10 Internet Memories?

1. Using an AOL email address

2. Hearing that ear-piercing dial-up sound on the modem

3. Having to hang up the telephone to go online

4. Saying WWW before the actual web address (no one said "URL")

5. Receiving lengthy emails from the King Prime Minister Ruler of the Emirates that he had a $20m trust fund account from my long-lost maternal great-uncle

6. Understanding that having a virus didn't require a medical diagnosis

7. Printing interesting webpages

8. Grabbing free AOL floppy discs...everywhere

9. Watching images load line by line

10. Using Netscape Navigator

Interestingly, ...

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The Golden 2-Step Process in Communication

I thought of you.

I picked up my phone and called you.

Whether you answered or I reached your voicemail, the first thing I said was:

I was thinking of you.😉

Human-to-human communication.

You have the power to make another person feel special and valued.

No texting.

No reason.

It’s just a simple two-step process based on our shared humanity and kindness.

➡️Step 1. Think of someone.

➡️Step 2. Pick up the phone.

Here’s the truth:

A small gesture like this can brighten someone’s day.

It might even make your day better. You could find yourself smiling.

If you end up talking in real time, it doesn’t need to take long.

Even a few minutes are enough, no matter how busy you are.⌚

Put some positive energy into the world.

Don't overthink.

Don't complicate it.

Take action.

You got this.🤗

PS: This works in business and at home.

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Why Smart Leaders Don't Waste the Summer Slowdown

Toes in the sand.

Summer can feel like a chance to slow down and take a break.

But the best leaders use this time to spot problems before they become costly.🎯

When schedules are hectic, it’s easy to miss communication gaps.

More meetings happen, decisions are delayed, processes become shortcuts, and people start making assumptions.

That’s what I love about summer: the slower pace creates space to reflect.

➡️This is a good moment to ask yourself: What will you change now?

• Are there meetings that no longer have a clear purpose?

• Where do decisions tend to get stuck?

• Is there important knowledge that only one person knows?

• Which conversations have been put off because everyone was too busy?

When things get busy, problems show up.😯

When things slow down, take the chance to fix them now.🧨

Leaders who use the summer to improve communication and decision-making often start the fall with more clarity, stronger momentum, and fewer surprises.

What is one problem you can start working on right now?

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The Moments that Define Us

Defining moments.

My first memory of seeing the Statue of Liberty.

➡️In 1970, when I was in second grade in New Jersey, my class took a trip to the Statue of Liberty.

It was only a 30-minute drive from our cushy, middle-class neighborhood.

Back then, everyone brought metal lunch boxes to school.😯

But for this trip, our lunches were packed in brown paper bags instead.

My classmates and I sat at the base of the Statue and ate lunch, looking out over Liberty Island.

I finished most of my sandwich, walked to the rusted, weathered garbage can, and tossed my bag on top of the pile. 🗑️

A minute later, I saw a homeless man reach into the can and take my bag. He began eating what I had thrown away.

That night, I asked my parents why anyone would eat food from the garbage.

They answered me in just three sentences.

I cried.

And I never forgot that moment.

➡️The next year, in 1971, a classmate called me a dirty J*ew.

I was only 9 years old. 😢

➡️1976- I successfully lobbied the principal at my middle school for ...

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Before Investing in Another AI Tool, Do This

Accelerating confusion.

The chaotic pace of change with AI can feel overwhelming.

From proposals and documentation to enterprise risk and conflict resolution, firms that strategically embrace AI have a significant competitive advantage.

➡️As these changes accelerate into 2026, A/E/C leaders faces a key question:

Is your firm's communication and decision-making infrastructure keeping pace with your technology investments?

High-performing firms don't simply use more tools. 

They're establishing clear communication standards, governance protocols, accountability, and measurable business outcomes.💯

Only six months remain to align leadership priorities in 2026.

Before the end of the year, A/E/C executives should prioritize:

✅Meaningful performance measures that connect AI investments to business results—not just technology adoption.

✅Consistent communication standards that keep AI-generated information accurate and client-ready.

✅Clear expectations that help employees use AI confidently, responsibly, ...

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3 Words You Need for Resilience and Success

Three words.

There are three words that sum up the key to success in anything and everything we do.

🏀These three words—a guiding phrase—were highlighted last night after the New York Knicks made the greatest comeback in NBA Finals history, edging past the San Antonio Spurs, 107-106.🏀

The Knicks' OG Anunoby scored the winning basket in the final two seconds, overcoming a 29-point deficit.

Thunderous cheers erupted as stunned Knicks fans celebrated at Madison Square Garden.

Within a minute, ESPN's Lisa Salters interviewed Anunoby about the comeback.

She asked how he and his teammates managed the victory and what he thought mid-game as the Spurs dominated.🥇

Anunoby revealed the three words that fueled their comeback: Stay with it.

He told Salters his team is resilient and never gives up. They stay with it and keep pushing.

In the span of a 90-second interview, Anunoby said "stay with it" several times.

It resonates with me as I've turned to this mantra for years. You can, too.

No matter the challeng...

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Deciding to Prioritize Your Communication

You decide.

Taking small, consistent actions each day can be an effective way to make progress toward your goals.

If you have reasons for not taking even a small step toward your goal, consider whether any of those reasons might be holding you back. 

🚩Another word for reasons is excuses.

Sometimes, what we see as reasons could also be seen as obstacles to progress.

Yes, we're all busy. Many people in A/E/C feel burned out, overwhelmed, or anxious. The world can feel beyond chaotic. 

And, even in tumultuous times, many people try not to let their circumstances keep them stuck.

Here's something to consider: Some of the most important conversations aren’t with bosses or partners. 

The conversations and communication you have with yourself are critical. 💯

Your self-talk. Your internal chatter. This is what matters most.

🥇Your internal narrative shapes your mindset and success. 

When you bypass reasons and focus fully on your goal, consistent action and accountability can help you reach the finish lin...

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Why Tech Savvy Professionals Must Embrace Marketing

Today, everyone is in marketing.

Most A/E/C professionals, however, don't see themselves as marketers, business developers, or salespeople.

Especially highly skilled technical people.

You might not have a degree in marketing or sales. It probably wasn't your original plan.😕

But technical professionals often need to scale back the tech talk that can confuse stakeholders and clients.

Most are interested in the end result, not the process. They want to see the WOW—the finished product.⬅️

Project managers, superintendents, and estimators need a mindset shift that embraces marketing as part of their roles.

An example I heard years ago will likely resonate with you: Sell the painted room, not the paint.

🎯Here’s the bottom line: Those who focus on the WOW, not the HOW, connect and engage with stakeholders.

This is your ticket to increasing trust and profits.

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3 Words That Improve Confidence and Lead Generation

Three words.

These three words are the core strategy for increasing your revenue.

So why do so many A/E/C firms struggle to win more pursuits?😕

If you don't see how revenue ties to these three words, profitability stays flat, and your credibility can suffer.

Here's the key: Business development and relationship-building start with communication.💯

Improving your hit rates comes down to one actionable strategy: Make small talk.

Easy, light-hearted conversations build deeper connections, generate more referrals, and drive sustainable growth.📈

Technical people who aren't comfortable interacting with others miss chances to generate leads.

🎯Make small talk your competitive advantage.

The bottom line is that engagement grows business.

 

 

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